Chapter 71 Piracy, little impact...
Brother Bo said before: To be a celebrity, whether it is popular or not.
"In the past, you could meet all kinds of people, all kinds of tricks, and all kinds of things in the crew. Now there are good people around you, and each one is full of smiling faces. Teacher Huang, are you tired? Are you tired? Take a break? Teacher Huang, what do you want to eat and drink, I will give you something? It's so hard, Teacher Huang!"
This is true!
If you win the Best Actor, you will have an acting filter. If you have fans, you will have a fan filter!
If you look through these people’s Weibo, you will find that there are more than 100,000 or hundreds of thousands of praises in the comments: “Blow out my brother’s magical acting skills”, “How is this called a failure? This is a contrast cuteness!”
so…
It's dangerous when no one criticizes you!
Busy work and honorifics, and you cannot meet real people, it will affect the creativity of an actor and director.
It's hard for you to see reality!
Why do so many celebrity characters collapse?
Because everyone around you is praising you, you naturally believe it...
Fortunately, Lu Xiaoran was very alert. How to say that, although he made some adjustments to the rhythm of the scenes of "Border", this is director Chen Len's work, not his!
Moreover, "Border Storm" is not a success, and the workday is the challenge.
He guessed it right, and the box office on weekdays really dropped to 4.8 million, but it was not because of the enthusiasm for watching movies or anything else, but because the high-definition pirated versions on the Internet...
...
Arriving in Chengdu, it was already early in the morning of the 3rd. Lu Xiaoran received a text message from Zhong Lifang. The box office was 4.8 million on the first working day, and the high-definition pirated version has been leaked online!
Little Luzi's heart sank...
According to the general rules of commercial films, the box office on weekdays is definitely lower than the box office on weekends.
There is only the saying that there is a working day decline.
The biggest reason for the biggest drop in box office of commercial films is of course the reputation, which is between 30 and 50%, which is considered a relatively reasonable data.
Judging from the data, the weekday decline of "Border Storm" is about 35%. It is not a big problem, and it is within the normal range!
The bad thing is that Zhong Lifang also told Lu Xiaoran that the high-definition pirated version has appeared online...
The market for pirated products is never prohibited. There are fifty dollar movie tickets and five dollar pirated discs. Fools know how to choose!
Moreover, all movies in recent years are 2D. Like "Border Storm", watching at home is not much different from watching movies in the cinema!
It’s like the video website’s VIP is useless. The experience of a very poor video is also recommended by the interstitial advertisements in dramas. Who wants you to recommend them? I just spend money just to avoid watching advertisements!
The pirated version was leaked, and I did not apologize to VIP and the users who purchased advanced on demand. Instead, I came out immediately to let everyone resist piracy and continue to buy VIP and advanced on demand...
Wow, it seems that everyone has spent money and cannot enjoy the treatment?
Back to reality, the current situation is that the pirated version of "Border Storm" has already come out!
Lu Xiaoran thought for a long time and discussed with the auxiliary device for a long time...
There is no good idea!
We can only expect the public to awaken their copyright awareness, or wait until everyone thinks that spending dozens of dollars to watch a movie is nothing to curb the proliferation of piracy…
Who is the first in China to resist piracy with great fanfare?
"hero".
When Lao Toozi's "Hero" was released, he specially used 4 million to crack down on piracy.
The General Office of the Ministry of Culture issued a special "Notice", requiring all localities to strictly prevent and crack down on the piracy of "Heroes".
The Ministry of Culture and the National Anti-Pornographic Office have also established a special group to combat the piracy of "Heroes"...
Then what?
The next day after the release, the pirated version leaked out. What is even more unexpected is that the first picture of DVD is a bright provocation: "Chinese film pirated production company assisted in the filming."
Zhang Weipin said that we must investigate to the end!
Then, a theater in northern Shaanxi found that the fifth copy of "Hero" was missing. Just as the police were investigating the case, a female employee of the theater suddenly jumped off the building and died.
This case attracted great attention, which made the senior officials determined to crack down on piracy.
It is indeed useful, but it is only aimed at some large-scale productions. For example, Lao Mouzi's "Ten-sided Ambush", the Cultural Market Department issued a special document, and arranged more than 20,000 people to deploy controls across the country. Not only did it seize a large number of discs, but it also quickly found out one of the sources of piracy...
It can be regarded as the power of the whole country!
How could "Border Storm" enjoy such treatment?
Just like the original "Stone", many pirated merchants directly sell pirated discs of "Stone" at the entrance of the cinema!
There is no doubt that piracy can harm the movie. If an audience member has seen piracy, it may not be very likely to go to the cinema to watch the movie.
It was originally expected that the box office of "Border Storm" would be likely to reach 60 million, but now, at least 20% of it has to be subtracted...
...
The crew members also knew about the information leaked from pirated copies, and everyone was in a bad mood.
Everyone knows the dangers of piracy.
But there is also good news. Not only did the theaters not reduce the emissions of films, but instead expanded the emissions of films. This really depends on the highlights of their peers!
"Call of Fate" released at the same time is really bad, it's just a big advertisement.
It is said that Sun Jianjun invested nearly 70 million in the advertisements of this "movie"!
So, don’t always say that bad movies lose money because of money on the books!
However, "The Call of Fate" is indeed extremely boring. Comparing "The Call of Fate", although it is also a bad movie, it has left behind a few beautiful songs...
In the first three days, relying on Mr. Ge's strong appeal, he scheduled films to suppress "Border Storm" and won a box office of 19 million on the first weekend. After that, the theaters also made money!
"Phoenix"...
It's too literary and artistic, and the promotion is amazingly bad. I feel that the pursuit of the entire crew is just the movie is finished, and I don't hear any sound at all...
Although movies are not a necessity of life, and due to the limitations of the theme of "Border Storm", it is unlikely that "Border Storm" will become a phenomenal work, but at the same time, only this work can be praised, how do you ask the audience to choose?
It is necessary for couples to date and watch movies. You can’t spend the afternoon at KFC or hotel, right?
Not every man has a good waist!
Moreover, the roadshow of the "Border" crew has never stopped, and everyone has worked very hard.
Seeing everyone working so hard, the publicity staff directly added roadshows to eight cities...
Go deep into second-tier cities...
The promotional effect of the roadshow is really good!
Ordinary audiences may not easily become extremely enthusiastic about a movie, but when the stars appear, a huge amount of energy will always be generated.
Especially in second-tier cities, few celebrities are willing to go to the local area for publicity and promotion...
Of course, no one is needed in second-tier cities. Sun Honglei and Zhang Guoli followed him to the five major ticket warehouses and went back. Lao Cao and Tangtang followed Lu Xiaoran, three of them were enough!
Therefore, on December 4, the daily report was 4.9 million;
No. 5, 4.86 million;
On the 6th, it is still 4.7 million...
Very stable!
Chapter completed!