Chapter 238 Advertisement Implantation? (3/6)
What does Hollywood stand for?
The world's top film production company!
Universal Film and Television, one of the six major Hollywood films, are interested in "Traveler Love in Time and Space"...
How to say it, there is a strange sense of pride...
To put it bluntly, this is called cultural output;
Moreover, Orange Image exaggerates the idea that Universal Film intends to remake "Time and Space Love Traveler" and actively proposes that Lu Xiaoran be the director of the American version of "Time and Space Love Traveler"...'
Lu Xiaoran’s Weibo was boiling:
The most liked one is "Look for yourself from northwest to northwest": protecting the best Lu Xiaoran in the world...
Does this thing have anything to do with "Traveler Love in Time and Space"?
I don’t know if it’s related, but, stimulated by this news, the box office of "Traveler Love in Time" continued to rise in a single day. As of December 8, 11 days after the release, the voters directly exceeded 200 million...
...
Logically speaking, you should finish the New Year holiday.
"Traveler Love in Time" has won 200 million box offices, exceeding the task, but Lu Xiaoran is still running away on the roadshow...
If it is normal, then forget it, but now it is the New Year holiday, and every inch of land is valuable!
And he knew that "The Story of the Tomb", "Storm 2" and "Three Guns", were all bad movies!
Since that's the case, then go on the roadshow...
But the pace has slowed down a lot, and no longer rushed to the theater, but walked into the campus.
For example, now, Lu Xiaoran leads the crew of "Time and Space Love Traveler" to exchange creative experiences with teachers and juniors in the Beijing Film Academy:
"When I was in college, I liked to discuss Gogol, Ibsen, and I liked dramas, and cried Brustin..."
"After graduation, you went to the crew several times and were lucky enough to star in several works... The works that were finally presented were very sad because you found that what you made seemed to be so vulgar..."
"I've talked to Xu Zheng, do you know him, Zhu Bajie?"
Someone laughed happily in the audience...
Lu Xiaoran continued: "But you definitely don't know. One of the fashion events that you want to do when you go to Shanghai in 1997 and 1998 was to watch Xu Zheng's drama. He is very well-known in the drama circle!"
"Later, he made two dramas, "Mystery" and "Crowd", and he was very proud, but the audience said he couldn't understand..."
"He wanted to argue with the audience at first, but later, he slowly realized that his duty as a creator was to shoot dramas that the audience could understand, rather than labeling himself various things that others could not understand."
"Back to myself, "Border Storm" is actually a bit deliberately pretending... Fortunately, we did a good job of publicity. Who has watched "Border Storm" here?"
Everyone raised their hands, and Lu Xiaoran casually pointed to Jing Tian in the front row and asked her: "Tell me the biggest problem in this movie!"
"I'll say?"
"Yes, let's talk freely!"
Jing Tian said embarrassedly: "I...I don't understand much..."
"Ha ha…"
Many people were laughing, and Lu Xiaoran also chuckled a few times, then waved his hand: "This is the problem. "Border Storm", I pursued form too much and almost gave up on narratives. There were really many viewers who expressed their opinions that they couldn't understand..."
After a pause, Lu Xiaoran continued: "College education is always a high-level perspective. What it teaches you is art. How can it be implemented?"
"The movie is a mass media, which means that what you tell is something that the public is interested in. After filming "Saving Mr. Wu", I was wondering whether self-expression and public needs can reach a line?"
"What can really be loved by the public, for example, the Titanic, is about love and life..."
“These two themes will never be outdated.”
"In the past two years, there is a series of movies called "Love Call Transfer" and "Destiny Call Transfer"... I have watched it several times, don't laugh, I have really watched it several times, what these two movies want to express is still very profound, but there is a little problem when telling it. The core of "Time and Space Love Traveler" is very simple, and it is called enjoying the present!"
"Have you discovered that all the classic time-travel movies and books tell us at the end that we should live in the present and enjoy the present? The simplest and most mediocre moments are also beautiful."
The atmosphere was very good, and the entire exchange meeting was held in a harmonious atmosphere.
At the end of the questioning session, a boy suddenly stood up and said, "Do you think it is correct to implant advertisements in the movie?"
This is probably the most criticized thing about "Traveler Love in Time and Space" - the entire article has been implanted with more than 20 brands...
Some people online say, "Traveler Love in Time and Space" is an advertising video"...
In fact, Lu Xiaoran is already very obscure...
Lu Xiaoran smiled: "What type of movie should you watch? It is very common to implant advertisements in modern dramas. As long as it does not affect the normal narrative rhythm and ensure the feeling of watching the movie, I do not oppose implanting advertisements in my own movies!"
“But as a filmmaker, don’t you think this behavior is insincere?”
Lu Xiaoran curled his smile and said seriously: "No one except manufacturers likes to implant advertisements. But unfortunately, implant advertisements have been available since the year the movie was born."
“The Lumiere brothers made the world’s first film, and a Swiss businessman promised to help them promote and release the film. In return, Lumiere needs to implant the commercial that the merchant pulled, the ad for sunshine soap in the film.”
"The first "Wing" to win the Oscar for Best Picture was implanted with Hershey Chocolate."
"Coca-Cola Company directly invested in Columbia Film Company. The films made by the company, any shots that require beverages are Coca-Cola. Similarly, many companies acquire or own shares in a certain film company, and then promote their own brands through movies. Our company has also reached cooperation agreements with many brands..."
"The sincerity of a movie is only reflected in the movie itself, not in the movie itself, not in how the director explains it, how the actor complains, how the media, how the critics praise it, or simply measure it with advertisements. Many movies do not have advertisements, but the movies are very ugly. Can you say that his movies are sincere?"
"There are many choices for props in movies. Where do props come from? Some props are computers, cars, packages, tobacco, alcohol, and mobile phones. These can be found in real life. Corresponding advertisers can be found to attract them to invest."
"The male and female protagonists of "Time and Space Love Traveler" are both high-income people. They have many brands in their daily life. Then I can't just stick to art, so I don't use these brands."
"How does the sincerity of the movie reflect? I think it depends on the director's own ability!"
The man said again: "I watched "Very Perfect", and everyone uses Lenovo phones..."
The implantation of "Very Perfect" is very unreasonable. In the film, Zhang Ziyi plays the female ** Silk, who is playing Zhang Ziyi, is fine if she uses Lenovo mobile phones, but why are the tall, rich and handsome and white and rich beauty using Lenovo mobile phones? What's more funny is that international agents also use Lenovo! Their studios are all kinds of Lenovo equipment...
“We are using Nokia!”
After a pause, Lu Xiaoran added: "In fact, implanting advertisements also requires skills. If it is forced to insert, such as a credit card lens, a pile of beverage cans are placed on the table, or a huge billboard appears for no reason in the background. The protagonist inexplicably insists on mentioning a certain brand, and that money is a lot of money, but the exposure in exchange does not equal reputation and cannot be converted into a purchasing driver. But if the implant is clever, it is highly related to the plot, and even assists the plot development, without creating something out of nothing or being an abrupt prop, it will not be annoying."
"So whether it is implanted with products or brands, the best return on investment is high-profile implantation and integration into the plot. This requires earlier contact and negotiation between manufacturers and film producers. The advertising fee is high enough, and it is not impossible to modify the script. "The Traveler in Time and Space" Lu Haoran took out his mobile phone to record Tangtang's number. In that plot, we used Nokia phones, why did we use it? Because they sponsored 8 million!"
"The total investment of the entire drama is 20 million, and one brand sponsors 8 million. I don't think there is anything wrong with modifying the script for it!"
After saying this, everyone on stage and off the stage had different emotions. Some agreed, some wanted to refute it, but they could not find any arguments.
Seeing this, the host on the scene hurriedly said, "Okay, the time is almost over, let's go to the last question."
Chapter completed!