There is a question on Zhihu: How to evaluate Han Sanping's merits and demerits during his tenure as managing director of China Film Group?

The answer with the highest likes is: In 1999, when China Film was established, the total national box office was only 810 million yuan. In 2013, this number was 21.8 billion yuan, and Sanping stepped down.

This is a question of whether heroes create the times or heroes. The boom in Chinese films is the result of the public efforts of all Chinese filmmakers and adapting to the times.

The contribution of the Third Master did not play a counterproductive role. Hollywood blockbusters were introduced and screened by China Film Group. Chinese films have gradually been able to compete with Hollywood blockbusters, and have achieved box office surpassing. China Film has grasped the degree of introducing blockbusters well and has not allowed imported blockbusters to completely kill Chinese movies.

At least, his box office theory has brought the road to commercialization of Chinese films to a threshold!

From this perspective, his contribution is really great!

If China Film Academy learns from Taiwan, it will directly open the market, and then subsidizes filmmakers to inquire about so-called art films and focus on human nature...

That Chinese movies are completely fun!

China Film introduced Hollywood blockbusters in the form of splitting accounts, making more money. The overseas split accounts did not increase to 25% until 2012, and it had been 13% before!

Lu Xiaoran respects him very much. If someone else comes, he may really be swept up by public opinion - the sixth generation that year was really a big fuss!

...

"You really want to make a 3D movie?"

"...Well, let's try it out first... In fact, 3D movies are very simple. To put it bluntly, today's 3D is a special treatment of light. Light can be polarized. The processed light has a polarization direction. Although the direction of the light itself remains unchanged, it still looks the original light.

Then there is a lens called a polarization lens. It also has a polarization direction. Light with the same polarization direction can pass through, but different lights cannot pass through.

When shooting a 3D movie, it is at different angles, almost at the angle where the eyes are separated, and two cameras are placed together to shoot. During the shooting, the two sets of pictures are processed in different polarization directions and projected onto the screen.

If the audience does not wear 3D glasses at this time, it looks like two sets of images are blurred together. If they wear 3D glasses, because of the filtering of polarized lenses, the left and right eyes see different images, just like when people see real objects with glasses, the brain will produce a three-dimensional feeling based on calculations.”

Han Sanping didn't understand much...

Lu Xiaoran simply gave up and explained: "...It's not a high-tech anyway. I can take a picture after two or three times!"

"Why not just make a newcomer film?"

"…It's too expensive. If a 3D movie is filmed in 3D during shooting, it will cost at least 30% more than a normal movie. The work I'm going to shoot is called "Source Code", which is soft science fiction type. I'm worried that the audience will not accept it..."

In fact, "Source Code" is a story about suspects chasing the murderer, but the way to pursue the murderer is to simulate the last eight minutes of the brain again and again, and finally find the suspect...

A commercial film, a time travel drama, saving innocent people from water and fire, and by the way, talk about the wind and moon.

This movie is so suitable for 3D shooting, because the scene is simple and the cost is relatively small. The main scene is the train...

Even if the cost is small, the scene is still very grand, with explosions inside, the production funding costs will cost at least more than 60 million, plus actor pay, publicity, etc., it will cost more than 80 million...

If you make it into 3D, you will have to exceed 100 million...

To be safe, I should start a short video to test the market first. If the market feedback is good, you can start making it. The most important thing is to facilitate the implantation!

Even if Lu Xiaoran rashly shoots science fiction movies, it will be difficult to get sponsorship...

Han Sanping asked again: "How are you going to put it on?"

"In the fifteen minutes, no theater chain is willing to sell tickets specifically. I have negotiated with several technology exhibition halls and they will provide screenings!"

"Science and Technology Exhibition Hall... only a few in China?"

"...Then I can't put it online, and I can't feel the effect of 3D!"

"In this way, China Film is responsible for half of the production costs..."

"real?"

"Don't shoot the movies, just go to the movies, and you have to make sure that your "Source Code" can win a billion box office!"

Lu Xiaoran was confused: "This...how do I guarantee this?"

One billion box office, calculated based on the average ticket price of 40 yuan, requires 25 million viewers!

The number of viewers of "Avatar" is 27.62 million...

The average ticket price is 35 yuan now, and 3D movies are about five yuan more expensive...

Last year's box office champion "2012" had 14.41 million viewers;

"Traveler Love in Time" has 8.05 million viewers...

Directly triple?

Original time and space, "Source Code" won 71.5 million yuan in the mainland, with zero publicity, and it was made purely by reputation. It was amazing. Lu Xiaoran felt that he could get at least 200 million box office after filming. If it was made into 3D, with the help of 3D gimmick, he might get 300 million to 500 million, so he dared to make it!

One billion, never thought about it...

"Bullet" is so awesome, with a box office of 661 million...

It's a bit hard to be...

The third master sighed: "I know it's a bit difficult, but "Avatar"..."

"Titanic" suppressed Chinese movies for 12 years. Finally, "The Founding of a Country" broke the record and "Avatar" came again, which tripled the record!

The third master is almost desperate...

"Don't worry, at most three years, Chinese movies will definitely have movies of billions in size. Because the market is expanding, a billion-level movie will appear in a market of 10 billion, and a 20 billion, and a 30 billion-level movie will appear in a market of 20 billion, and a 30 billion-level movie will appear in a market of 2 billions and 3 billions in size... This will comply with normal market norms!"

"But these may not be Chinese movies!"

"A movie like "Avatar" has only been released in more than ten years in the world. Anyway, I have confidence in domestic movies!"

"Okay, then I'm relieved. Your company will share at least one billion for this year's box office task!"

What is the one that can share a billion?

Do you think it is a technical indicator?

How can movie box office be so specified?

"Dr. Han, you are..."

Han Sanping glanced at him: "Actually?"

Lu Xiaoran explained: "I mean that movies are not so quantitative, it is not GDP..."

"Then what do you think I'm going to do?"

"Well…"

"Huayi will achieve at least 1.5 billion this year, which is their role as a leading company!"

This feeling is very similar to the task assigned by the leader: "Xiao Xu, our department's KPI this month depends on you, you have to talk about at least eight big orders!"

Billion...

Orange Image has prepared three movies this year, how about one billion?

The single-piece score must reach 300 million...

It's too difficult, "Ip Man 2" only has 234 million...

However, Lu Xiaoran agreed: "Then take care of yourself when you are scheduled!"

"Don't worry, as long as it is a good movie, I will definitely take care of it!"

Sanye smiled and patted Lu Xiaoran on the shoulder, and the latter took the opportunity to ask: "…When will "No Man's Land" be released?"

"...I can't tell you this, I have to drag it back... You can ask Ning Hao to shoot a positive energy work first!"

Miao Book House
Chapter completed!