Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 35 Ingenuity (1/5)

"We have experience and practical skills. We are well aware of the characteristics of various companies in the industry. Our ultimate goal is to build a company with more than ten director teams to ensure that we can launch more than twelve works every year!"

"Producer should not be equated with coaches, but more like a sparring coach. In fact, many new directors have more active thinking. In fact, creators still have to follow up on the current events. You cannot always impose what you remember onto the current audience."

"For example, in pastoral areas, no one rides a horse, and no one uses a washbasin to eat. If you want to shoot pastoral areas, you cannot perform as you imagined. You have to live a little bit!"

"It's like Hollywood filming China, which is always a symbolic nature, a mysterious East. Even in "2012", the China we see is still very primitive, slash-and-burn farming. This is called the American bourgeoisie's naive imagination of China..."

"Literary and artistic creation is the shadow of current affairs. Including me, I often fall into a sense of superiority of pseudo-elites, and always think that what you understand is what the audience is willing to see. In fact, it is not the case. The audience is always smarter than you think!"

"So there are many costume dramas nowadays, and there are very few excellent fashion dramas!"

"We have also collected many scripts of modern dramas. I found that their focus is to fall in love, because they really have no life and cannot experience the joys and sorrows of most ordinary people. So in the end, no matter what professional drama is, it is finally written into a love drama."

"It's not that love scenes are not good, but love scenes cannot be overshadowed. Love scenes are not a fig leaf for your main creative incompetent and not working hard. Professionalism is professional, and love is about dating. If you put love in professional matters, it seems very unprofessional."

"So, I would rather give young directors the opportunity, they have the vitality and reality that I particularly envy!"

...

"Whose movies did he like?"

Tangtang thought for a while and replied: "There are too many, he has a lot of readings, and his study at home is filled with video discs, all of which he has seen..."

"Which one I like to watch the most?"

"Godfather, if he has something to do, he will take out the Godfather and watch it once or twice!"

Cao Ying was very curious: "Why?"

"Because "The Godfather" is very rare, I can't pick out the wrong movies. Whether it's the rhythm or the picture, I get rewards every time I watch it!"

Speaking of this, Lu Xiaoran suddenly looked at the on-site staff: "Can you have some tea? I'm thirsty..."

"Actually, next time you can cook a pot of tea on site and chat while drinking tea!"

Then he talked further and Cao Ying asked: "Are there any domestic filmmakers I particularly like?"

"The domestic director, his favorite thing should be Zhang Yimou..."

"Really? Do you like Zhang Yimou?"

"Yes, I especially admire Zhang Yimou. Every movie has an extremely distinct visual style, such as conceptualized things such as colors and symbols. The most typical ones are the lanterns and leg knocking sounds in "Big Red Lantern" and Mr. Chen, who has never shown his face from scratch."

"I really like "Hero". Both the color and the way of telling stories are the best. The color and composition of "Hero" deserve the four subtle words! It contains the biographies of assassins, the great heroes, the literati character... slow shots, infinite Zen. After watching "Hero", I was stunned. I could still shoot the movie like this!"

"But Hero's review is not high!"

"This is the problem in the domestic film critics. They don't understand movies and don't understand what "Hero" wants to tell. Even Spielberg said that "Hero" created the storytelling with colors, so that people can understand without looking at subtitles, making colors a common language! I don't think domestic film critics know more about movies than Spielberg!"

Zhong Lifang interrupted: "He and Zhang Yimou are both from Xi'an. Our company has been trying to contact Zhang Yimou and wants to invest in his "The Flowers of Flowers of Jinling". Unfortunately, the new crown is not allowed..."

"This is Zhang Weipin. On the one hand, he yelled to ask Zhang Yimou to make money by filming for him, and on the other hand, he refused to invest outside the world. Such a producer is called unprofessional!"

"Back to "33 Days of Love Break", how did this script come about?"

"I provided the script creativity. I gave it to Bao Jingjing, the little sister who wrote "Fruit Marriage Era" with me. She happened to have a fight with her boyfriend, and then she liked it very much. Su Lun was the third one to join, and they both improved the script together..."

"The movie will be launched simultaneously, and I hope everyone will purchase it uniformly then!"

"Then you won't be the villain in this "33 Days of Love Break", right?"

"Absolutely not, I am a character who plays a very relaxed attitude..."

"Why did "The Big Man" play a villain?"

Lu Xiaoran thought about it and replied: "I just want to give movie fans a surprise. I always think that good actors should try different types of roles except those that I cannot accept!"

“Unacceptable?”

"For example, let me shaved my head and act in a Qing palace drama, and I won't do it even if I beat me to death!"

...

Three hours later, Lu Xiaoran and Tangtang left...

Su Lun and Zhong Lifang will also record the second half - "33 Days of Love Break" will be broadcasted in two episodes, one episode is a group interview, and the other episode interviews with the people behind the scenes...

The biggest opponent of the same period is "Jingwu Fengyun Chen Zhen".

The publicity is in full swing, and it has won the title of Universe Pill!

There are bad rumors in the world that "glory films must be bad movies", but the production and strong publicity and distribution capabilities of Glory Film should not be underestimated!

Their chairman, Wang Changtian, is a media reporter himself, so he is good at taking advantage of the media. He has first-class movie hype skills and super first-class control methods. He is calm, has courage to do things, has accurate market judgment, and is decisive in adjusting the movie schedule. He even dares to take action. The Internet navy is super fierce, and the black "Legend of the White Snake" is ruthless. Most film company bosses don't have this ability!

The first production and distribution of "Wreak City", set the highest record for mainland police and gangster films at that time with a box office of more than 74 million yuan;

"Wreak City" is sincere, but the quality is average...

If you look at the later excellent police and gangster works "Disciples", "Articles", "Informer", "More than 50 million", "Fire Dragon", "Article", "Article", "Article", "Article" has more than 18 million, then you will know that Glory had already had full potential at that time!

"The Fuse" narrowly defeated "The True Color of a Man", and made a brilliant contribution to promoting his or her hair!

This time, "Jingwu Fengyun" is the first time in the National Day battle. It has director Liu Weiqiang + screenwriter Chen Jiashang + cosmic pills + bullying the devils + hype in Diaoyu Islands...

Light boss Wang Changtian even shouted a bold statement "The box office exceeded 500 million"!

Unfortunately, after the Venice screening, its reputation has been caught by Huayi...

"Only the beginning is the fight, and other false and outrageous people deliberately let Chen Zhen go and were beaten in a formation."

"Assembly number + Black Hero + October Siege + Yoshiko Kawashima + Wind Sound + Jingwumen = nothing!"

"Stop shooting this kind of movie, it's so disgusting!"

Yes, no one cared about "33 Days of Love Break" because it really didn't go through theater promotions. Apart from basic poster materials, Zhang Jin put all his energy on the Internet...

Taking Weibo and Renren as the propaganda base, "33 Days of Love Break" takes "emotional nostalgia and venting" as its main demand, aiming at the post-85s and post-90s college students and white-collar workers, turning the topic of movies into social topics, closely following the "breaking love", closely following the hot topics, and constantly creating topics.

Resonance is the best thing to attack the heart.

In terms of Weibo channel combination, official Weibo, grassroots Weibo and celebrity Weibo are used horizontally to cast a wide range of nets: vertically use various Weibo applications, such as Weibo voting, Weibo activities, Weibo plug-ins, etc. to form a Weibo matrix, and then spread it in the form of pictures, text, music, videos, etc.

For a moment, topics and keywords about broken love can be seen everywhere on Weibo.

For example, shooting "Famous Tales" in 7 ticket stores and material production, etc. is about 1.5 million yuan.

‘The Story of Lovesickness’ was later spontaneously produced and circulated by netizens. As of the time when the movie was officially opened, there were 25 movies...

This scene is simply unprecedented!
Chapter completed!
Prev Index    Favorite Next