There is a saying in the circle: The movie circle is not something that anyone can enter just by wanting it, nor is it that you can play with it just by spending some money! Over the years, I have been optimistic about the development of movies and want to enter the sea of ​​money to make money, but in the end, it has not ended up in a hurry?

Orange Image was just a small movie studio a few years ago. The first movie produced was called "Nightclub", a gadget that invested millions...

Now, the market value exceeds 10 billion?

Many people say they can't understand!

What I can’t understand is a series of tricks after the launch of Orange Image. They first invested in a bunch of animation studios, and then promoted the establishment of the Orange Anime Alliance;

Invested 300 million yuan and built a large-scale real-life shooting studio of 3,000 square meters;

A large-scale acquisition of Chengtian Jiahe China Cinema business;

Then I'm going to do something sci-fi movie...

The first work is "The Wandering Earth". The director found a newcomer named Guo Fan...

It also established a North American branch and independently invested in action movies, "Quick Chase", "Raising"...

I also acquired a game player, which is called 37 Interactive Entertainment, and changed it to Orange Games...

This is what Orange did after it went public...

No one can understand.

They knew that in 2012, the total box office results of Orange's movies exceeded 4 billion...

This is a later story.

...

After Orange went public, it was so much money that it was unreasonable...

More than 2 billion cash flow!

"Actually, if you want to make a game, it's quite easy. Find a few planners. Our special effects companies are all ready-made game players. However, you have to divide the game projects and hang an orange card!"

"I've already seen it. There is a company called Sanqi Interactive Entertainment that makes web games..."

"You can do it."

Zhong Lifang took out a schedule of release movies and handed them to Lu Xiaoran: "Look, what's unusual!"

“…Source Code is released on November 11th…Isn’t this the preparation we have done before…”

"Look down and see what December is!"

"I don't like this movie, "The Flowers of War" and "The Legend of the Condor Heroes" are released on the same day as "The Flying Armor of Dragon Gate"?"

Zhong Lifang smiled: "Yes!"

"…Why?"

"Zhang Weipin said that he would not give Bona a copy of "Dragon Gate Flying Armor", which annoyed Yu Dong at once. He used "Dragon Gate Flying Armor" to "The Flowers of War"!"

Lu Xiaoran was stunned for a moment: "Zhang Weipin is so arrogant, banning Bona? Do Bona have twenty cinemas under Bona? Did Zhang Yimou not speak?"

“…almost twenty.”

"What can Zhang Yimou say? When did he say something?"

"It's a bit over. No matter how much grudges these two people have, we must respect the rules of the film market. Have you ever seen "Batman" and "Spider-Man" released on the same day? Why can all six major American companies sit down to negotiate schedules, and Chinese movies have released two blockbusters, and they have to kill each other and make the whole world laugh? "

"What are you telling me? Go and tell Zhang Weipin. Yu Dong has been looking for the Film Bureau a long time ago. I hope to negotiate and make it happen to Zhang Weipin on No. 9 of Jinling and No. 18 of Longmen. Zhang Weipin feels that he has a plan in his hands, and I have it all in the world!"

"Taking a plan to command the world?"

"That's about that!"

"Tsk tsk...so lively, then should we be on "Return to Twenty" in December?"

"Of course I have to go there, and the South Korean side is ready!"

"Christmas?"

"Well, Xiao Tang is very popular, Christmas is the best!"

Lu Xiaoran put down the schedule in his hand: "...How are you talking to Chengtian?"

“…They offered 800 million…”

Chengtian acquired Jiahe and inherited 22 Jiahe Cinemas. In recent years, he has started to build more than a dozen, almost 38 cinemas and more than 300 screens...

"So expensive? Didn't the above say that foreign capital is not allowed to enter theaters for screenings?"

"That's all old calendar..."

"Talking to them and talking directly to the major shareholder of Niben, Wu Kebo is just a white glove!"

"Okay!"

Just after the chat here, Zhang Jin knocked on the door and walked in: "Boss, hurry up, the people from Time magazine have arrived!"

"…immediately."

"tie…"

Lu Xiaoran quickly lowered his head and sorted out his tie: "Are you okay?"

"…Can."

...

In fact, Xiao Luzi himself does not pay much attention to appearance, but the people around him, especially Tangtang, pay great attention to dressing.

So much so that Boss Lu has always been wearing a suit and tie. Even if it is a private photo taken by fans, it does not require detailed repairs and looks very good!

In addition, he is strong and was selected as the 100 most handsome people in the world last year...

In fact, young and handsome guys are also very popular - Korean boy groups are popular in South America!

However, the young man is not as charming as him - his net worth is close to 5 billion!

Time magazine has long wanted to interview him, but there has never been much chance. Director Lu is too busy.

Orange has been launched and needs an influential magazine to help brag about it, and it hit it off!

The interviewer is a foreigner, whose name is James, and Lu Xiaoran has a special translation...

“Thoughts on the market?”

"I don't have any thoughts. In fact, listing is a ceremony. I don't think it has a lot of significance. This is not the moment I dreamed of for many years. If I really want to follow my ideas, I don't want Orange to go public. Our cash flow is still enough, but the competition is getting more and more fierce. You can't just focus on making movies. Anyone who works in the media has to raise funds, make up for shortcomings, and expand the industrial chain."

"I know Orange is great, we have the most passionate group of filmmakers!"

"We found that most of Orange's shareholders are Internet companies. What do you think?"

"20% of China's movie tickets were sold online last year, and may reach 40% next year. These are new impacts and changes to this industry, which shows that the Internet is already impacting the traditional movie model. The future development of film companies is to meet the needs of the Internet. We do whatever the Internet wants! Cinemas are our basic position, and you can sell tickets online and offline. The rest are TV series and online dramas, which can be played directly online!"

"The TV industry will fall the fastest and basically become a customized drama service. What is this concept? The copyright belongs to mine, and then the platform will pay for it, and you will keep a little production profit for you. When you apply for topics, you will invest in the ones you like, and if you don't like, you won't have to shoot. It has become a content organization or production workshop."

"There is a lot of risk in movies, including theater distribution, promotional fees, advertising fees, and copy fees. Therefore, in movies, the Internet adopts the strategy of participating in top content investment, leaving the competition in the high-risk theater market to a few companies that do top content."

"This is the only possibility of survival!"

"Are you so pessimistic?"

"It's not that I'm pessimistic, but that the reality is already developing. We call it "audience", and they call it "users". If we connect the two, the Internet will be the ultimate destination in the future."

"Will Orange do Disney mode in the future?"

"…It should be true. The current situation of the American entertainment media industry: movies can only contribute cash flow, but the most profitable thing is the media business. Orange's most important foundation is the movie business. We must do entertainment, otherwise, once a few movies lose, the cash flow will be gone..."

"Did you want to go to Hollywood in the past?"

"…I thought about it, but the domestic market is currently the fastest growing world. My main energy is still in the mainland. I may go to North America to shoot a few action movies in the future, with a larger scale!"

“Have you ever thought about investing in Hollywood?”

"No, Hollywood values ​​China's rising audience base, not investment. China's investment in American movies is similar to Lenovo's acquisition of ibm. It won't sell your core technology to you, don't worry!"

"But Wanda is acquiring Amc Cinemas and wants to acquire Legendary Pictures..."

"…That's his thinking, not mine!"
Chapter completed!