Why did the above issue an entertainment restriction order? In one sentence: Don’t want TV programs to be overly entertained...

The spokesperson of the General Administration made it clear that the comprehensive channel of TV Star Channel is positioned as a comprehensive channel mainly based on news propaganda; the main task of local TV Star Channel is to focus on the center, serve the overall situation, publicize local achievements, display regional characteristics, reflect social conditions and public opinion, guide social hot spots, and spread mainstream values.

There is also a reason, there have been many vulgarizations of programs recently...

"You don't seem to be surprised at all?"

"If you read the People's Daily frequently, you wouldn't be surprised. Since last year, experts have criticized the vulgarity of entertainment programs..."

Zhang Jin was anxious: "Then our "The Voice of China"?"

"…Don't worry, Beijing TV cannot let go of this fat piece of meat, and "The Voice of China" has been officially recognized!"

After a pause, Lu Xiaoran continued: "Actually this opportunity!"

"Chance?"

"You watch it yourself. The types of TV content are basically film and television, entertainment programs, and current affairs. Given the special form of our country, there are no real current affairs programs. Therefore, there are fewer entertainment programs, and undoubtedly more film and television content. We will do at least ten TV series next year. By the way, how is the sponsorship of "You From the Stars"?

“…I have talked about almost 120 million advertising implants at the moment…”

"Not enough, let's continue talking. My own pay is 1.8 million per episode, and Tangtang's pay is 800,000 per episode, and at least 200 million in advertising sponsorship will be raised!"

"Then the investment is too big. Leader, can't you get a share of the money?"

"…I just share the money, which is converted into production costs. I want to teach them what an idol drama is!"

""A Smile is Fascinating" Douban score is 7.8 points. For a drama, our revenue is at least 150 million..."

"…That's because Tangtang saves money, and the actors used are all newcomers. If we want to do it, we will do a big deal!"

Zhang Jin frowned: "But the TV station may not be able to eat it!"

"One TV station cannot afford it. There are so many TV stations in China and overseas copyrights... Let's take a long-term vision!"

"Okay, I'm going to negotiate with the brand now...Are you going to prepare?"

“What are you preparing for?”

""Speaking" is a speech variety show..."

“They don’t provide speeches?”

"...You're thinking too much, this is a CCTV program!"

...

On the show, do you still have to bring your own speech?

Lu Xiaoran checked "The Speak" and the content was to invite a guest to give a speech and share their insights on life and life.

Life insight?

Does the process of exploring the true meaning of life count?

Boss Lu is 28 years old this year. Where did he get his life insight?

After watching two episodes of Chen Kun and Li Shaohong, he felt relieved...

It is about talking about experience, finally sublimating the theme, and promoting the movie by the way...

This thing is the same as Ma Yun’s speeches everywhere.

Very simple.

I turned on the computer and started writing. In less than half an hour, a speech on the eight-legged type was released...

Since graduation, the crew talked about establishing Orange, supporting the new director, and going public...

This part is a bit long.

According to the program duration, the speech time is only 20 minutes at most.

I simply deleted the first half and focused on heavy industry movies...

Anyway, this time it is to promote the "Source Code" and the orange image is also promoted.

As for the question in the second half of the show, let’s take a break...

...

Why do movies need to be promoted?

Marketing promotion may not necessarily lead to good box office directly, but good box office must be inseparable from marketing promotion.

It is true that the most important factor in determining the box office results of the movie is the movie itself.

Movies with excellent quality will naturally gain recognition from a large number of audiences, and even have a gratifying situation of praise and a huge reputation. The corresponding box office will also rise with the fermentation of reputation.

But the reality is: most good movies with excellent quality often encounter "won't be popular" because of insufficient investment in marketing and publicity.

The promotion of "Source Code" begins from the film project stage. Whether it is some press releases or film materials, they are published to traditional media and various channels and platforms of new media. They seem to be less eye-catching, but they are almost everywhere. This kind of exposure will allow the audience to know the movie in a subtle way.

The rhythmic material delivery allows the audience to learn from the name of the movie, the starring role, the general content, behind-the-scenes footage and other information from time to time...

It is unfair to have a large-scale commercial film without matching promotional materials!

Orange’s promotion and promotion team is the top in China.

With enough funds and full power, several major ticket cities are filled with posters of "Source Code"...

And there is no hunger marketing for watching movies!

Do you think that if you don’t arrange to watch movies, you don’t pay attention to promotion? Wrong! People just use the methods of “not arranging any advanced videos” and “not revealing any movie content” to foster the appetite of movie fans and allow the audience to increase their expectations and curiosity!

In addition, there are 15 days of roadshow promotion in 20 cities...

"Source Code", new Venetian actor Lu Xiaoran + Liu Yifei.

Such a combination is exciting!

It's much better than Tanglu CP...

...

Auxiliary devices are particularly praised by Sabining, applauding for love, and arson in the heart...

He also suggested that Orange make a variety show and invite Sa Beining to be the host of "The Talk".

"You're thinking too much. Sa Beining is the signed host of CCTV and it's impossible for him to appear on other TV stations!"

"...I said, why can he only go online?"

"Online variety show?"

"It's an online variety show...you can do an online variety show!"

"How to make a profit?"

"Advertising fee!"

"... Let's talk about it later. Today's online videos do not have the size to support a variety show!"

"It's also... "The Debater" only started airing in 2014..."

The car stopped, Lu Xiaoran got out and headed to the Xinertai Lai studio, where the recording location of "Speaking" was started.

There are many studios renovated in old factories in Beijing that cannot be recorded in all programs in the CCTV building, and there are not so many studios...

Most of these studios were rented to many program teams, for example, "Food and Afternoon Tea" rented the studio No. 6 of Qing Film Studio, which was directly transformed into a recording hall.

It’s not that Orange Image doesn’t want to build it by itself, nor does it have no money. There are too many things that require approval to build a building in Beijing!

It’s better to rent it directly and see if there are any built buildings for sale…

Recently, I set a sight to a building near Chaoyang Park outside the Fourth Ring Road, a 14-story building with a construction area of ​​nearly 20,000 square meters. The other party offered a price of 600 million yuan. After comprehensive consideration, this price is quite appropriate!

Boss Lu decided to take it in his personal name!

Huayi Brothers have their own building and Light Media also has it. Why do Orange Images still have to stay in Zhongguancun?

The rent is expensive!

Of course, Orange has only 600 employees, so it is definitely not enough to use a complete building. Three floors are enough. The rest can be rented to Tangtang Studio, Orange Special Effects, Orange Anime...

Ning Hao Film Studio, Yang Qing Film Studio, Su Lun, Xu Zheng…
Chapter completed!