Chapter 191 The Right to Say (1/5)
According to Huayi’s previous plan, the "Tai Chi" series will have to be at least 800 million yuan in box office, otherwise the year of hard work will be wasted!
From the beginning, I have been targeting the top works of the National Day holiday.
According to the market, "Tai Chi 1: Starting from Scratch" is possible to succeed - as long as it is a top work!
If the top works fail in a large schedule like the National Day holiday, it will mark the failure of the entire schedule!
As a result, I encountered a black swan incident on public opinion, and was pressed on the ground by "The Gift of Room No. 7"...
Chen Guo feels frustrated...
I may really think that this year's movie market is too profitable and I want to make a movie that is unusual!
The investment scale of less than 100 million was increased into two-part 220 million...
Judging from the current situation, the loss of blood is certain!
As a listed company, what should I do if a big investment movie fails?
It’s very simple. Dig someone and show confidence to the market - acquire 70% of the equity of Zhang Guoli’s Zhejiang Changsheng Film and Television for 252 million yuan.
Summary announcement: It plans to acquire 51% of the equity of Zhejiang Yongle Film and Television with its own funds of RMB 397.8 million.
They are going to make a big splash in the TV series market!
Sure enough, the stock price rose sharply...
Therefore, the listed media companies in recent years are really easy to get along with - just buy and buy.
According to Huang Zhongjun, Huayi has always adhered to as the strategy to find the most professional people in the industry to do professional things!
Why not train your own team?
That's too slow...
Huayi’s drama king project this year is “The Gate of the Holy Heaven”. After the show was launched, it was rated by some professionals as a rare boutique. Unfortunately, the ratings did not reach 0.5.
The lens is too abstract, the lines are too literary, and the characters are too stage-like...
Simply put, the high and low qualities!
TV series is the art of the masses, you can’t be too authorized. "My Leader My Group" is the problem. Unexpectedly, Huayi made another movie "The Gate of the Holy Heaven"...
Then, Orange promotes "No Man's Land" to be released on November 1st and will be released at the same time as "Tai Chi 2"...
...
"No Man's Land"...
There is basically no need for publicity, it is too famous!
Ning Hao, Xu Zheng, and Huang Bo are already the backbone of the mainland film industry.
The industry generally predicts that the box office of "No Man's Land" will be at least 200 million.
No more predictions were given because the market in November was a bit crowded: "Cold War", "Pi", "Spy Shadows 4", "Invincible Destruction King", "Twilight 4: Dawn (Part 1)" were all crowded in early November...
No matter what, Huang Zhonglei exploded...
I wish I could come to Lu Xiaoran with a knife - I had to step on us, right?
However, at present, Huang Zhonglei and Zhong Lifang have a great chat, including Yu Dong from Bona, Qin Hong from Xingmei Entertainment, and Li Xiaoping from Light Media...
A group of people reached an agreement and forced the palace to the theater!
Improve two points - from forty-three percent to forty-five percent...
Lu Xiaoran didn't come. He knew that this thing was just a formality, but Zhong Lifang was full of confidence.
On the one hand, increasing the accounting is beneficial to the producers, and no one will be unable to get over money; on the other hand, if there are no imported films in December, the theaters must agree, otherwise their cinemas will have to be empty!
This time, she took the initiative to contact and convened five major producers - all of them had films to be released during the New Year holiday.
Zhong Lifang: "Everyone is in the same circle, and has had friction and even conflicts with each other. But today we have only one common identity, producer and producer. I hope everyone will let go of their personal grudges, work together to make a fortune for our future!"
Huang Zhonglei was the first to agree: "Huayi invested 1 billion yuan in a year to make a movie, with a profit of 80 million yuan. If you compete for 2%, you will get an additional 10 million!"
Yu Dong cared about the policy and asked Zhong Lifang: "What are the opinions above?"
"The above will not care about this, but in principle, Mr. Han supports us. The theaters under China Film Academy will agree to increase two points as soon as possible..."
In fact, the first one of China Film and Film proposed: Starting from September, China Film and Film and Film began to cross theaters and directly found the theater below, asking them whether they were willing to give up two points. If they were not willing, the theater would no longer be qualified to screen these films. Many theaters could not withstand the pressure and accepted the request of the publisher. Subsequently, China Film and Film and Film and Film and Film and Film and Film and Film and Film and Film and Film and Film and Film and Film and Film and Film and Film and Film and Television had a rumor: 70% of the theaters had signed contracts.
"We must be united, otherwise, they will easily be defeated by them!"
"Don't worry, we won't do anything that harms the interests of the producer!"
A bunch of people agreed!
...
Zhong Lifang proudly announced the news to Lu Xiaoran.
"…Come on!"
Lu Xiaoran is not easy to hurt her confidence...
"You have to go to the theater movies for the New Year next month!"
"I'll definitely go..."
He wanted to see with his own eyes how these companies were defeated by each one!
"You don't have confidence?"
"It's not that I don't have confidence, it's that the superiors don't support it!"
According to the auxiliary, what really affects the overall situation is an editorial from the People's Daily: "The "cold war" of the account sharing, who is the winner?" The article explains the current situation from the perspective of the industry. The sentence that appears at the end has attracted great attention from the theaters: "The account sharing ratio is just a "small section". When Hollywood blockbusters are overwhelming and the market share of domestic films shrinks, instead of "focusing on each other's account sharing ratio", it is better to think about how to win back the audience with better movies."
This sentence has actually pointed the finger at the producers.
What it means is that you can certainly win back the audience if you make good products!
This will benefit everyone!
High-level and guiding opinions!
Awesome (breaking sound)…
"What should we do?"
"Present facts and reason..."
Zhong Lifang also comforted herself: "We account for 60% of the box office of domestic movies. As long as we persist, there will definitely be no problem!"
"I'm afraid the theaters are deliberately targeting us..."
“How to target it?”
"I'll press the film on the screen, or I won't give you a golden field. Isn't it like this last year's "The Flowers of War"..."
Zhong Lifang gritted her teeth: "What should I do?"
“How many theaters do we have?”
“68 companies, 480 screens…”
“Where is cgv?”
“52 stores, 490 screens…”
"…It's too little. What's wrong with Brother Song? He didn't approve him a billion dollars to speed up the construction of the theater!"
"You have to do direct theaters. If you don't join, how can you be that fast? Now everyone knows that you can make money by building theaters. Who will sell them to us at a cheap price?"
Zhong Lifang continued: "I'll go see Zhang Hongsen tomorrow and ask him what he has to say!"
Zhang Hongsen is the director of the Film Bureau. As long as he agrees, there will be no problem with this cinema dispute...
"He is not going to be wading into muddy waters. He will definitely say that this is a market economy, and you can negotiate freely!"
"Our channel is in the hands of theaters, and this is the only channel. When movies are produced, you have no other channel to recover costs except theaters... unless we open another channel ourselves!"
Chapter completed!