Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 256 Buy Buy Buy (3/6)

As soon as he arrived at the company, Lu Xiaoran was scolded by Zhong Lifang: "You should not participate in this kind of thing in the future!"

"…Why?"

"You are the chairman of Orange. Orange's market value has exceeded 60 billion. Do you think you are yourself?"

"…60 billion? So powerful?"

"The market value of Orange Games is also more than 12 billion!" Zhong Lifang waved her hand: "Don't interrupt. If you participate, it will trigger relevant national regulatory authorities to intervene in mediation later. From the editorial of the People's Daily to the possibility of changing the rules of the game."

"And you can't argue with him!"

"I can't tell him? How is that possible!"

"Look at his response!"

Sure enough, Wang Tuocong's response: For most films, the number of screenings depends on the needs of ordinary audiences, big stars, big casts, big scene special effects, social topic popularity, etc., which will directly affect the number of screenings of a film.

After market screening, the screening volume of some works is often flipped. For example, when "The Transcendent Hacker" was released, the 3D versions specially provided by China filled the theaters. People felt that they were deceived and asked to watch the ordinary version, and the theaters would obey. After all, without power or other external intervention, theaters would be market-oriented. Every company would not refuse profits. This is the duty of a businessman.

Why did Wanda start to beat the filming of "Treasure Hunters" because he was not optimistic about this movie!

Why, do you think your movies can be commercial and artistic, and it is not enough for the whole people to like them?

It makes sense...

People are willing to schedule films in their own theaters, and are willing to not make money!

This is a damn...

How to respond?

Could it be that Xue Feng Pants: Xiao Wang, thank you for publishing these to the public...

Too acidic!

"...I tell you, if Orange is not a listed company, I will ban Wanda Cinemas!"

"It's a pity that Orange is a listed company, and you are also a major international director!"

"I'll send the last one!"

"...you, I really convinced you!"

Lu Xiaoran smiled and edited a Weibo post: "Thank you, Wanda, for not watching my movies well, please continue to not watching it next time, Wang Jianling"…

...

Boss Lu never talks to Wang Tuocong...

The same thing, the decline!

I am on par with you. Your value is 80 billion, and it will definitely exceed Lu Sibai...

However, Netflix's market value is rising, and ByteDance is also rising. The most important thing is that Orange's market value is also rising. Although it cannot be compared, it will not fall too far.

Zhang Jin was very excited.

He was worried about the decline in popularity of "Treasure Hunters" and how to do marketing...

They want to experiment that the growth of a box office is not a linear growth, and after breaking through a certain critical point, it reaches exponential growth.

This requires marketing from beginning to end!

"Treasure Hunt Alliance" is expected to be well managed, and it is positioned as an entertainment film, and the audience also watches the movie with a relaxed mood.

After the release, with the help of the news that South Korea and Japan reached the top, they did a wave of marketing;

But the same thing is true, any normal movie that has been released for ten days, the box office potential consumes at least two-thirds...

"Wolf Warrior 2" is not a normal movie.

Its degree of sinking and popularity are completely spontaneous by the public. Of course, the marketing department must have used this thing...

The so-called popularity of movies is the sense of participation and discussion.

In fact, domestic marketing is really not very good at spending money. For example, films costing 80 million yuan will be invested 20 million yuan in publicity and distribution, while production costs of 200 million yuan may be invested 20 million yuan in publicity and distribution.

In addition to insufficient investment, it is more important that you don’t spend money.

If you have too much money, you will be unable to control the organization and management of the collaborative team. It will become complicated and marketing strategies will become very chaotic.

Originally, ten days after the release of "Treasure Hunt Alliance", the discussion should have almost dropped, and Wang Tuocong suddenly participated.

Then Director Lu responded!

Zhang Jin felt that this was a god-given opportunity, and he was sorry for Lu Xiaoran to respond in person without doing some articles.

What's more, on July 18, "The Ming Glass", one of Huayi's annual blockbusters, was released in a joint film between China and South Korea, with an investment of over 100 million yuan!

The director is Kim Yong-hwa, the director of "The Ugly Girl Turns Over" and "National Representative". In addition, he is also the founder of the Korean special effects company dexter studios invested by Xu Ke.

...

"This is a batch of films I bought. You have submitted them all. If you can pass the review, try to arrange for release."

“…so many…are all anime movies?”

"There are only animation movies left in Riben except Ivy. Your headquarters can't let me bring Tianhai back..."

"who?"

“…a driver.”

Zhong Lifang was too lazy to care about these things: "I recently fell in love with a media company and wanted to acquire it!"

"…Sister, we are just doing content ourselves, there is no need to...Song Cheng?"

Lu Xiaoran shut up and looked through Song Cheng’s financial report: “This is a listed company!”

"I know, but their market value is 12 billion, we can afford it!"

"...Your heart is so big!"

Lu Xiaoran looked through Song Cheng's statements and went public in 2010. The growth rate of operating income and net profit attributable to shareholders of listed companies has never fallen below double digits.

"You can buy such a listed company with good financial situation?"

"…The current development status of China's cultural industry is that it is too small, too scattered, too chaotic, and it urgently needs to enter a large scale of strong capital. We will take over Songcheng and then expand to the whole country in a light asset model!"

"I'm not optimistic. Songcheng Culture is actually live. Product brands with tourism performance as the core have their own "introduction period", "growth period", "heavy period", and "decline period". Once they enter the decline period, what should they do?"

Zhong Lifang shook her head: "I talked to Huang Qiaoling. She said that she no longer spends huge amounts of money to build theme parks on her own, but charges certain service fees from partners to expand market share through brand authorization, creative output, etc., including sharing Songcheng brand and professional advantages with partners, tailoring tourism, scenic spots, theme parks, and performing arts packages, and helping local governments create local cultural landmarks."

“…Huang Qiaoling is the chairman of Songcheng Culture?”

"right!"

"…It's quite eye-catching, but we also have Global Broadway, and we are also doing the performance industry!"

Orange has a very complete industrial chain, with a layout in the drama industry and performance industry. Global Broadway buys some musicals and stage plays IP adaptation rights, and then do it yourself.

Now, I have also developed a series of dramas such as "The Lost Groom", "Peterpan's Island of Adventure", and "The Little Prince".

Zhong Lifang was a little speechless: "Why do I think you are reluctant to spend money?"

"Who is reluctant to spend money? I just consider the problem from the perspective of the company!"

"Buying Songcheng can well supplement our vacancies in real-life entertainment, and Huang Qiaoling is happy to see us join!"

“…How much does that cost?”

"A 20% premium can acquire 30% of shares!"

“…that’s 4.8 billion?”

"right!"

“…I want to raise funds again?”

"If you want to build a 100 billion media company, you must buy it!"
Chapter completed!
Prev Index    Favorite Next