The TV industry is a closed, semi-marketized industry.

When buying TV stations, they either watch people or celebrities when buying dramas.

In the final analysis, it depends on people...

Now, the web drama has been opened...

Orange has suspended many TV series-related productions, and has retained two major companies that specialize in producing online dramas, including Dongyang Zhengwu, a company that specializes in making dramas...

Except for the works of several famous directors in Orange Land, it will quickly pass the green light and no longer produce other types of dramas...

When an enterprise develops to a certain scale, the standards of enterprise judgment will change.

The current ratings of the TV industry have reached a critical point, and the ratings of more than 90% are fake.

Advertisers are all based on these fake data.

How much has this kind of spending money on data?

A high TV series costs 500,000 yuan to buy a TV station's ratings, making his ratings reach more than 1%.

For the producer, if you don’t buy ratings, there will be no advertisements willing to invest in;

If the TV series is not guaranteed for ratings, the TV station will not want your drama.

In a vicious cycle, there is nothing we can do without buying ratings in this case.

Of course, oranges can be bought, but this phenomenon violates the legal responsibilities and moral principles of a cultural enterprise and an industry.

Therefore, I simply chose to devote more energy to online dramas.

Lao Wang was a little miserable, and she gave up the TV drama business: "The office was half empty all at once. Those colleagues have followed me for so many years. They only know how to do TV. As a result, you suddenly let them disband at once, and it is still helpless and painful."

"You can sign a contract with Tengxun, iQiyi or Youku!"

"What kind of contract law?"

"The first is that they participate in investment. If you get the program on their website and reach a certain click-through rate, you can participate in the advertising share; the second is purely buyout... I chose the first one, and I earn relatively less, but I have a gamble and do a good job, and you can get a high share!"

“Can they afford the price?”

"...You can control the cost, use more newcomers, and focus on the TV series itself. Anyway, the copyright fee of 30 million yuan can still be negotiated!"

"Okay, I'll go back and discuss with Xiaoping."

"When the time is right, let's make a super online drama together, the kind with a single episode cost of more than 10 million!"

"Ten million per episode?"

"When you reach more than 50 million paid users, you can do it... Lao Yu, why don't you speak?"

Yu Dong smiled bitterly: "Bonner basically doesn't do TV series..."

"Let's make a plan, the revenue brought by TV shows is very stable."

This is true. Since its listing, Orange’s TV drama department has brought a fixed profit of 300 million to 500 million every year.

However, there are too many film and television companies now. If you buy an IP, you will dare to gather people and attract investment...

How hot is the capital?

For example: a company called Yinji Media has replaced all the pork-producing business of Gaojin Food, which is backdoor, through Gaojin Food's backdoor production.

Relying on the halo of Sino-US co-production films, the media has become a high-end and atmospheric film and television star in the blink of an eye, and is enthusiastically sought after by the market, with a market value of 50 billion at one point!

Yinji Media is the company that dmg participated in the production of "Iron Man 3"...

People brag about the IP market that has 31 works in hand and believe this!

...

"The situation is very clear now. China's six major companies have not yet been formed. In the future, there will be three traditional companies and three Internet companies."

“bat?”

"Forget it, Li Yanhong can't make a movie!"

"Which company is that?"

Lao Wang robbed the white: "Orange ticket?"

Lu Xiaoran looked at him in surprise: "...Yes, it's Orange Ticketing."

"In fact, Orange's theaters are completely forced by the market. Many investors think that Orange should build an ecological chain. In my opinion, cinemas are a relatively traditional property business, with high management difficulties and heavy assets. What I thought at the time was that if I wanted to enter the channel, I would do the big Orange ticketing directly!"

Wang Changtian nodded: "I also think online ticket sales will become a very important channel for movie distribution."

"The recent data are 80% online rate!"

"Not that much, only 78% of the time, orange tickets account for 60% of the market!"

After thinking about it, Lu Xiaoran said: "Actually, we only account for 45% of the equity in Orange Ticketing, and most of the equity is occupied by major investment banks. Moreover, we develop independently, but the movies produced by Orange are exclusively handed over to it for online sale..."

“The orange ticketing needs to be issued?”

"Absolutely, the total box office is limited, so there will be a ceiling and it will be divided. The next step will be to use data, influence on the audience, and its relationship with theaters and theaters to expand new businesses such as distribution and investment."

Yu Dong: "Where are the other three?"

"We three families!"

"Oranges can become giants, are we a little different?"

"The glamorous model is very effective. The famous director + light production model insists on the company's internal producer system, which is very advanced; Bona's model is similar to Light, and focuses on the producer system. All the six major Hollywood players are producers + studio models. Orange is now planning to do this!"

"You asked us to come?"

"Hollywood has an MPAA club, and I also want to take the lead in establishing a MPA. I have only prepared six places. Currently, there are three of us and China Film Group. Tencent Pictures and Ali Pictures will be added later..."

"Why is there no Wanda?"

"A real estate business person doesn't have to think about it!"

Lao Yu didn't ask why there was no Huayi...

Wang Changtian nodded: "I have no objection!"

"Where is Lao Yu?"

"I have no objection... What if other film companies want to join?"

"No problem, the premise is that all six of us have agreed."

"A veto?"

"Yes, that's what it means!"

"OK."

MPAA, the American Film Association, has the right to rank, what rights does Lv Xiaoran have?

"If you have any major projects in the future, you can take them out and think about them together..."

Lao Wang and Yu Dong's eyes lit up: "Big project?"

"Well, our "Ghost Blows Out the Light" and "Fengshen" are both considered big investments. The first part of "Ghost Blows Out the Light" has invested more than 300 million yuan, and the subsequent three parts will not be less than 300 million yuan..."

"Ghost Blows Out the Light" is definitely a high-quality resource. Lu Xiaoran is so generous to share it. Yu Dongyi gritted his teeth: "The "Shapolang" series is also a big investment..."

Wang Changtian didn't hide it: "Light is currently only used for medium and low-cost..."

"fine…"

A little disappointed...

But then he thought about it, Guangxian was poached the colorful house by himself and took Xu Zheng away...

It is no longer easy to develop...

The reason for "Ghost Blows Out the Light" is very simple. The profit rate of this movie is a bit low, with 300 million productions, 80 million promotions, and a box office of around 1.5 billion. In fact, there is not much profit...

"What is "The Investiture of the Gods"?"

"It's "The Romance of the Gods", we are going to make a trilogy production!"

“How big can it be?”
Chapter completed!