Looking at the history of global film, box office champions always belong to movies with big productions and scenes, and often these movies belong to Hollywood.

Domestic movies can only use domestic movie protection month, New Year's Day and Spring Festival periods, three periods when there are no or there are few Hollywood movies to win more box office...

The types are also comedy, including the new traffic series that have been added later.

It’s not that these movies are not good, but there are many fine works, but this is an abnormal situation!

Big productions win high box offices, which is what mainstream commercial films should be sure of.

"Taking Tiger Mountain by Strategy" and "Treasure Hunt Alliance" are considered a big production with a big investment...

But the production funding of these two films is also within 300 million. Comparing the total box office, it can definitely be considered a small profit!

"Gravity" is different. It is a big production with an investment of US$150 million. If it succeeds, it proves that industrialized films can work in China!

Then...what should other film companies do?

How to fool capital?

How to fool the market?

In the past, they could still point to "The Promise", "1942" and say something: "It's not that we don't want to do big productions, but big productions have failed...' Conclusion: "Domestic audiences don't like big productions...'

Even saying 'Accountant trash'...

Is that subconscious mind ‘Audience garbage, so I can get a high box office by just creating a little garbage?’

So, they really hope that Gravity will lose the bottom line!

The problem is that "George" has a box office of 220 million on the first day. Just looking at the mainland box office, the final box office starts at least 2 billion. In other words, as long as the cost of a large-scale movie is controlled below 100 million US dollars, the script can still recover the cost!

When Lu Xiaoran did this, he was cutting off his way out!

Also, the special effects of "Gravity" are too high-end, and even Cameron said that "represents the forefront of the movie"...

Then, if we use the 50 cent special effects to fool the audience in the future, will they still be fooled?

Therefore, it is normal for them to pay for the media to smear.

What Lu Xiaoran couldn't figure out is that Orange's publicity department actually made such reports on Weibo?

Don't have money?

Don't have enough connections?

Zhang Jin explained: "Our netizens mobilize them to give them a channel to vent!"

"…Look, most movie fans are supporting you now, but will these movie fans buy tickets?"

"Only someone will have real money to support someone with malicious slander. Otherwise, it will be full of praise, which will be detrimental to the marketing and promotion of the movie!"

Lu Xiaoran thought about it for a while and then told: "Don't mess it up!"

"I know, we're always staring!"

...

Tang Tang Guoyao still posted that Weibo just now, Lu Xiaoran said, "It turns out that hiccups are the home court. The US has a maximum of 23 million US dollars in a single day. It exploded on the first day in his own territory!', thank you everyone!

Lu Xiaoran reposted Tangtang's Weibo and added: "Thank you everyone. It is because of your support that I dare to take the risk. Let me tell you what I felt after watching "Gravity"!"

In fact, Teacher Lu really wanted to say: "Where did the group of people who were not optimistic about me before? Didn't they say that Chinese people can't make science fiction movies? They just rely on the nation if they don't have the ability?'

To put it in, the most annoying joke is, "When God showed off his appearance, only the Han people held an umbrella!" I was so angry that I was so angry that I would be ugly, so don't bring the nation with you?

...

"The plot is thin?"

"A work with an outrageous plot can make you crazy, and that's where the movie succeeds!"

During the roadshow the next day, a reporter asked for a bad review. Lu Xiaoran said he didn't care: "It's normal. Actually, I thought about this question when I was going to make this movie. How can I get everyone to the cinema?"

"We used the method of still photography, long lens 3d+imax camera. After this lens was made, I was a little excited. It was so beautiful!"

"Then do you think these people's evaluation of Planetary Gravity is objective?"

"There is no objective aesthetic in the movie, and different people have different opinions. When enjoying the movie, some people focus on plot, some people focus on acting, some people focus on special effects, some people focus on character creation, and some people focus on philosophical ideas... Everyone has different focuses, so we should respect others' appreciation methods. Of course, if most viewers do not agree, it means there is indeed a problem. The current situation is that most viewers are very satisfied... So, I am also very satisfied!"

"The Beijing News believes that Gravity failed, what do you want to say?"

"You said that review... I watched it, he really doesn't understand the movie! I'll ask, if Gravity was a Hollywood movie and the protagonist was replaced by an American, would he still say it was a bad movie?"

"Some people kneel for a long time and can't stand up, and so are some media!"

When Lu Xiaoran answered, the expression on his face was very natural, and even smiled, which looked like a joke.

But in the eyes of the reporters in the audience, this is a burst!

...

After this was spread by the media, it changed its flavor and took it out of context, saying, "If you say my movie is not good, then you have been kneeling for a long time."

Then a bunch of film critics criticized "Georgement" and even said directly, "This movie is not a science fiction film, it can only be considered a documentary at most!"

You argue with them and say, 'When you say this, you can try to shoot a documentary!'

Then I went back to the commonly used sentence, "Is it necessary to refrigerate when evaluating a movie?"

Alas, after "The Secret of the Smash: The Dangerous Treasure", you will know that Director Luo, who is known as the number one film critic of Zhihu, has a 2-pointer in Douban!

Lu Xiaoran doesn’t care much about the negative reviews, as long as it’s not malicious smear…

And now these people do not mean that the mainstream moviegoers won 220 million on the first day, and then won 180 million on the 25th, 160 million on the 26th, 180 million on the 27th...

The first weekend has arrived, and no new films have been released at all...

Sure enough, in the first three days, the first weekend won another 600 million box office, and in the first seven days, the cumulative box office successfully exceeded 1.3 billion!

And according to word of mouth and trend, this movie cannot have a big drop!

"Gravity" North America results have also been released for ten days, with a cumulative box office of nearly US$120 million...

Overseas results were released during the same period, most of which were released simultaneously in North America. In ten days, overseas reports of US$160 million...

Globally, the box office in ten days was close to 450 million, and the cost has been recovered!

And the trend is steady, at least until November 5th, there will be no obstacles!

Why November 5th?

Because on November 5, "Interstellar" will be released...

However, before this, Lu Xiaoran had already determined his status through "Gravity"!

The film industry follows the cruel market rules. Whoever decides business and box office will occupy the mainstream of the film industry. Whoever does not abide by it will be eliminated by the market. This is an eternal and universal principle.

What's more, "Georgement" is a movie genre created completely according to industrial deployment.

Let me put it this way, "Gravity" has appeared on the People's Daily twice in a row, and even on the "Clock Column"!
Chapter completed!