“…Why is North America’s revenue dropping so much?”

"The expenses are large, and the business in North America was not very outstanding in the first half of this year..."

Well…

Yes, in the first half of this year, North American Orange Manufacturing won a local box office of US$124 million with a cost of US$12 million, with a global box office of up to 307 million...

Other movies can only be considered tepid—"Human Purge 3" has a box office of 79.21 million US dollars in North America, but the cost has reached $10 million, and "Soul Conjuring 2" has a global box office of 354 million US dollars, and the cost has reached $45 million...

It seems that we have to rely on "The Nun", "The Hunchback", "Annabelle 2" and "Luxing 3" - the first part of "Annabelle" cost $6.5 million, and the global box office was $245 million!

If it were last year, this result would be enough to be proud of North America!

This year, Hollywood box office explosions, "Avengers 2", "Jurassic World", "Minds", and "Mindren's Big Eyes" are all works that have over one billion dollars worldwide...

Global even has a $20 million movie "Breaking Out of Compton", which hit $190 million in North America's box office...

The R-level comedy "The Wreck of Life" released by Orange has a very good reputation, but the box office revenue of $108 million in North America and $134 million worldwide. Although it will not be able to recover the production cost of $35 million, it is hoped that it will not meet expectations;

In addition, the soon-to-be-start "Speed ​​Special Attack 2" costs $56 million and the Great Wall has $120 million...

Spending money is too great!

Compared with last year's record, it can only be said that this year's oranges are making sloppy.

"Jurassic World" is too perverted, North America cut $650 million...

...

"Leader, do you think "Big Man 4" is suitable for launching now?"

“…Where is the script?”

“It’s still being created…”

"Then let's cool down for a while, but the reputation has not stopped falling?"

Zeng Guangxian suddenly interrupted: "…A thing just happened."

"What's up?"

"Jiangsu Optoelectronics was investigated, it is said that the procurement department has fallen..."

"Normal, I've heard people say before that in the field of TV series procurement, it's considered honest to suffer hundreds of thousands of dollars!"

"There is a popular name called film review fee, usually one episode costs 100,000-200,000..."

A bunch of people started talking...

“…No wonder you asked us to give up on TV series…”

Lu Xiaoran waved his hand: "I didn't say give up. We are now focusing on online video platforms... And the main reason why I gave up TV series is because there are problems in the entire industrial chain, and it has nothing to do with one or two people getting money!"

"Huayi, Great Wall, Qiancheng, and Lafeng Film and Television are all involved..."

"There is nothing new under the sun. Since you have entered the industrial chain, you must integrate into it..."

The nonsense ends, each one leaves...

Several major listed companies have announced their financial reports for the first half of the year, and of course Orange Image is the leader...

But the market value has dropped to 180 billion - the market has begun to cool down...

Huayi's market value has dropped to 54 billion...

...

Brother Song came to Lu Xiaoran's office and took out the orange ticketing big data. The number of people who wanted to watch in "Tiny Times 4" was 259,000, "Gardenia Bloom", the number of people who wanted to watch in "174,000, "The Taoist priest went down the mountain", the number of people who wanted to watch in "369,000...

"The Return of the Great Sage", the number of people I want to watch...

This 'number of people want to see' can be attributed to the movie preheating and the popularity of publicity and promotion...

The promotion of "The Taoist Down the Mountain" is really in full swing, and the saying "compared to "Farewell My Concubine"" has been introduced. In order to sell tickets, Lao Chen really tried his best to create momentum and wrote a love letter to Mrs. Chen...

"Tiny Times 4", the final version of the Tiny Times series, "Gardenia Blossom", director He Jiong has been promoting more than 20 variety shows in succession...

In contrast, "The Return of the Great Sage"...

Since the Shanghai Film Festival, Lu Xiaoran has been bragging, but you have to take out something!

Is it useful for you to just blow?

I want to see the number of people in this 50,000, so I came completely for Lu Xiaoran...

With the data in front of him, Brother Song asked: "You are so optimistic about "The Return of the Great Sage"?"

"Well, I've been waiting for four years, and finally I've waited for a pioneering work!"

Four years ago, Orange went public, and Lu Xiaoran directly spent more than 3 billion to form the domestic animation film alliance: Orange Animation.

In a few years, except for the three "Kuiba" and "Hundred Thousand Cold Jokes", almost no works have been released...

The highest-yield "Ten Colds", with an investment of 28 million, has returned a box office of 112 million...

Is it considered high?

It can only be considered as the cost of recovering, and even the production funds for the second part have to be paid for...

"You wait and see, "The Great Sage" has a box office of at least one billion!"

Looking at Lu Xiaoran's confident eyes, Brother Song smiled: "...It's good if you have confidence, we will spend 50 million votes to make up for it!"

"…Fifty million is not enough, at least eight thousand... Don't worry, we have sold 24 authorizations, and the money is enough..."

"lead?"

"Um?"

"Are you biased against young and handsome guys?"

Lu Xiaoran looked up and said, "Why do you ask this?"

"Look, Hua Yi did "Gardenia Bloom", Guangxian made "Falling in the Stars", Leishi bets "Bounty Hunter", "High Heels", and Wanda also made "Falling from the Sky", betting on the young and handsome guys... Don't you think it's good?"

Lu Xiaoran frowned: "What are you asking about this..."

"Orange ticketing is facing listing, and we have made some achievements. Just buying tickets online and reimbursing tickets is far from enough..."

"You can participate in the release!"

"…I have participated, but I want to connect to the upstream and participate in the production of several works!"

Brother Song said it very realistically. Orange ticketing can be listed. With Orange + Fujixun, it is no problem to go public.

The question is, how to make money?

How to solve the problem of losing money all the way?

Now that I am still in the stage of spending money to make up for tickets, it is impossible for Orange Ticketing to not spend money. A lot of money is stolen by Taopiaopiao...

The prospectus shows that Orange Ticketing's revenue from 2012 to 2014 was RMB 597 million, RMB 1.378 billion and RMB 2.548 billion respectively.

It looks good, but its profit is negative, with operating losses of RMB 76 million, RMB 508 million and RMB 1.298 billion respectively for three consecutive years...

Only through film investment, distribution, and peripheral profitability...

Although the possibility of losing money is not high, it is not much profitable. Orange tickets are mostly involved in issuance, as for the peripherals...

Where can there be any peripheral benefits?

The total revenue is less than 80 million in a year...

Brother Song hit the young man with attention...

Orange big data shows that any works involving young and popular meat will be profitable!

So, he wanted to ask Lu Xiaoran's opinion...

"Wait for another half a year and you will know what the young and handsome guys are... They are really not delicious!" After thinking about it, Lu Xiaoran added: "In the future, Mahua's movie will be left to you to run!"

"Happy Twist?"

“…No?”

“It’s so good…”

Happy Twist, already produced by Mahua, must be a reputation as a fine product. If "The Shameful Iron Fist" is handed over to Orange Ticketing Operation, he will make me more than 1.5 billion!

Lu Xiaoran stood up and said, “…Let’s go!”

“Where to go?”
Chapter completed!