(What kind of tea is not tea...Don't talk nonsense! I'm drinking coffee now!)

Click on the Orange Ticket Filmmaker Column: Su Lun, 2016 work: "Beijing Meets Seattle's Unparalleled Love Letter" "Please Answer 1998"...

"Sunshine Sisters", theme: youth film;

No more...

But it's scary enough!

The last youth film directed by Su Lun was called "Return to Twenty", which won a box office of 468 million yuan under the attack of "The Flying Armor of Dragon Gate" and "The Flowers of Jinling"!

It was 2011!

Today, Su Lun, the number one female director in the mainland box office, "My Little Black Dress", "Beijing Meets Seattle"...

It has a reputation and box office, which beats the so-called talented director!

Where is Lu Xiaoran?

The Chinese film industry, the first filmmaker of the younger generation, perhaps this ‘younger generation’ can be deleted…

The two worked together again. Although the lineup has not been announced, it is enough to make people imagine...

Especially in "Journey to the West" is scheduled to be released next year's Spring Festival, Tsui Hark + Zhou Xingxing + Fan Ge...

Many people are worried whether "Sunshine Sisters" will be released hastily to deal with the lack of "Journey to the West Demon Chapter"...

Lu Xiaoran revealed on Weibo: The script of "Sunshine Sisters" was released at the same time as "My Black Dress". The script is very mature and I have the quality of it. Please rest assured!

...

On March 4, three new films, "Ip Man 3", "Zootopia" and "Lost and Orphan", were released, ending the successive championships of "The Mermaid"...

"Mermaid" has won 25 days in a row!

Among them, 40.5% of "Ip Man 3" was scheduled for films, and the box office scored 147 million yuan on the first day;

"Zootopia" has 14.6% of the film schedule, with a box office of 22.462 million on the first day;

"Lost orphan", the first day of filming schedule was 19.8%, and the box office was 37.13 million...

"Zootopia" has a huge reputation, and there are almost no negative reviews at the level of the explosion. The Douban score has reached 9.4 points!

North America has a 100% positive review rate, setting a record...

It can be predicted that with its strong reputation, "Zootopia" will definitely make a counterattack all the way...

"Lost orphan", the theme is very clear: describes the status of a parent who found his child 15 years later.

It's just a very simple scribing technique, no plot, highway film!

The only part that can be called a tear point is probably the conversation between Teacher Li Xuejian and the monk: I always don’t understand why my son was lost.

The monk replied: He is here, fate gathers, he leaves, fate dissipates, you look for him, fate originates, you don’t look for him, fate is destroyed. The roads you have walked and the people you have met have their own causes and their own fate...

You have been born and died on every inch of land. Every sentient being has been your parents and does many good deeds.

There is no way, you always have to give people comfort, you can only seek comfort in religious philosophy...

So, it doesn't feel that good...

Fortunately, the wonderful performances of Teacher Li Xuejian and Peng Yuchang cover up this flaw. The whole movie looks natural, with a Douban score of 7.6 points...

OK, the two movies are about to finish, and the focus is on "Ip Man 3"!

Why the key point?

Because the fraud of "Ip Man 3" is a matter of certainty that it is rare to be criticized by the above without name!

Generally speaking, movie box office fraud is mostly just about pursuing high box office. In the first few days of the movie's release, the film company and the publisher pay for the box office to create momentum for the movie and attract audiences with less purpose, thereby driving subsequent real box office growth.

However, "Ip Man 3" is different. The publisher stimulated the secondary market through the box office of "Ip Man 3"...

The publisher of "Ip Man 3" is engaged in finance!

In fact, it is unreasonable to enter the film industry in finance...

No matter which industry's financial innovation is established on the premise of healthy assets, the securitization of any non-performing assets will eventually emptiate the industry.

Securitization of box office as assets may be regarded as a financial innovation in the film industry, but injecting assets into water and covering up the hollowness of assets with the bubbles blown out is no different from cheating on the gambling table.

This is no longer something that can be stated by the ‘abnormal’ competition, it is illegal to just say it is!

You buy the box office yourself, and then cut the leeks through the secondary market...

Chinese movies should never be the carrier of Ponzi schemes, and filmmakers should never become retail investors and intermediaries for the common people!

Movies themselves are industries that rely on content innovation. Once they are driven by so-called financial innovation, which is essentially driven by box office buying, content innovation will lose momentum.

And capital will soon step on the mummy in the film industry and move towards another industry to continue to suck blood!

Simply put, the publisher of "Ip Man 3" is engaged in the P2P Ponzi scheme. He guaranteed himself a 1 billion yuan, used the p2p money to guarantee the movie, and then used the movie's box office book numbers as fake labels, and used the fake performance of high box office to give the people who invested in p2p beautiful book numbers, thereby attracting more people to invest money in his p2p...

Then, there was a real fire on it!

I guess I never thought that these people were so excited that I would relax your policies and financial encouragement, not let you make money by following the movie’s name!

On the evening of March 6, the official was issued: "The Film Bureau solemnly expresses its attitude on the special governance of the film market", with the general content as follows:

Recently, during the period when special governance of the film market was carried out across the country, some films and some theaters experienced false show and box office injected at a certain time node, which seriously interfered with the booming Chinese film industry and disrupted the market order. The Film Bureau maintained high attention to this and is conducting serious investigations on the relevant situation.

"Individual videos" refer to "Ip Man 3".

In order to maintain the order of the film market and create a fair and competitive market environment, the national movie ticketing comprehensive information system and ticketing platforms will not count or recognize the box office that has been obtained by illegal means, and the box office data that has been included in the platform will be eliminated;

The producer, issuer, ticketing party, theater and theater participating in the act will be ordered to immediately stop improper marketing activities, and will deal with them in accordance with the law and regulations depending on the severity of the circumstances;

At the same time, institutions that have serious adverse consequences will re-approve their access qualifications.

It is not in vain to be the first film to be "not named" by the film bureau to be strictly ordered to stop "Ip Man 3"!

...

Being criticized without name is nothing...

What really affects the public's distrust of the film industry!

Especially the distrust of domestic movies!

"Lost Orphan" won 140 million box office in the first weekend, but the total box office failed to exceed 300 million, stopping at 296 million...

During the Qingming Festival, the box office of "Hotpot Heroes" stopped at 660 million...

"Hotpot Heroes" is aiming for a box office of 1 billion yuan, directed by Yang Qing, Chen Kun + Lei Jiayin + Hu Ge + Liu Shishi...

All are actors who are very popular with the audience...

The plot and theme are pretty good, but the box office was beaten by "Fantasy Forest".

There is also the "Beijing Meets Seattle's Love Letter" released on April 29 that also encountered a reputation crisis...
Chapter completed!