To be honest, Huayi is really unable to keep up with the times.

It can be seen from the promotional material investment that there was almost no promotion online before the release of "Rock Tibetan Mastiff" and that it was about to be released. It was reported that Wanda's "Rock Tibetan Mastiff"...

There are more than hundreds of movies that cannot enter theaters every year. Is every movie banned by theaters?

"Big Fish and Begonia" and "The Night of Comets" only received one film schedule every day in 15 cinemas under Huayi...

Does that mean that Huayi banned the orange?

This is normal. When the movies produced by one are released, the theaters will of course fully support them, and the space for films in other companies will naturally be squeezed.

However, "Rock Tibetan Mastiff" must have been squeezed.

"Cold War 2" released at the same time has "Cold War 1" to lay the foundation, and the schedule will definitely not be much lower;

"The Night of Comet" has a strong reputation and its attendance rate is not inferior to "Cheat War 2";

"Big Fish and Begonia" has 12 years of feelings and a reputation is not particularly low - of course it must have not met expectations...

Which animated movie is the target of "Big Fish and Begonia"?

"Spirited Away"!

In fact, Lu Xiaoran wanted the "Big Fish" team to have a clip of Kun jumping over the dragon gate and turning into Peng. The corresponding "Xiaoyaoyou" at the beginning of the film: There is a fish in Beiming, whose name is Kun. Kun is so big that it is not known how many thousands of miles it is; it turns into a bird, which is called Peng. Peng is so far behind that it is not known how many thousands of miles it is, and its wings are like clouds hanging from the sky...

Kun brought disaster to the village and the heroine. If he could turn into Peng at the most critical moment, pass through the gate of the sea and sky, and save the world - at least he would save the evil he did, rather than a useless person who relies entirely on others like now.

However, the team thinks it is better to put it in the second part...

Yes, they want to have the second one...

The reputation of this work obviously did not meet expectations.

However, at the press conference before the release, when asked whether "Big Fish and Begonia" was intended to be released on July 8 with another animated film "Rock Tibetan Mastiff", forming a confrontation. Zhong Lifang said: "The market needs different things. To put it bluntly, you like to eat vegetables, he likes to eat carrots, and needs different works. If only "Big Fish and Begonia" is not healthy."

There is no intention to lead a war...

Now, "Rock Tibetan Mastiff" is not selling well and the filming is not good...

Just blame the theaters?

Do you have to step on "Big Fish"?

If you just search for "Rock Tibetan Mastiff", you will see similar comments. "Rock Tibetan Mastiff is really a little bit short of success! And a fish just wore a pair of emotional shorts.', "The conscience-oriented movie in the industry is not afraid of not knowing the goods, but fear of comparing goods!"...

There are also many articles bragging about Zheng Jun’s awesomeness…

Blowing his "Back to Lhasa" and rock old man...

But if you enter the movie circle, you have to play according to the rules!

Stepping on "Big Fish"?

Who gives you the courage?

Are you doing Zootopia?

On that day, Orange took off the shelves of "Rock Tibetan Mastiff", and there was no order. The cut-off film was given to "Clockwork City"...

The official Weibo only responded to one sentence: "Last year, "The Return of the Great Sage" was premiered for one week, and the first day of the film schedule was only 14%. Later, it counterattacked 30% of the film schedule. I would like to give a little suggestion: If you don't know how to release, you can refer to "The Return of the Great Sage", as long as you have confidence in your own works."

...

Of course, Lu Xiaoran also noticed Huang Zhonglei's words.

He replied: Don’t do animations if you are not prepared for losses. Orange Animation Alliance has already spent 4 billion yuan. Did I say anything?

"The Special Attack of the Fruit", "The Elf Throne", "My Name is MT's Battle of Yamaguchi" are all losses...

Is Lu Xiaoran stingy in spending money?

Just be a training team!

It is also understandable that Huang Zhonglei, after all, "Warcraft" with huge investments has suffered a loss...

All four movies released in the first half of the year were in the losses...

The unfair treatment of Wanda Cinemas is obvious...

Then you can't hit the orange!

Wanda has 5,000 screens, and Orange has 1,200 screens!

Moreover, Orange does not lack high-quality content, and can completely ignore all works produced by Huayi...

Huang Zhonglei was anxious...

Of course, Orange's response did not mention "Big Fish" or "Rock Tibetan Mastiff".

Why?

Because most viewers don’t care about “Rock Tibetan Mastiff” at all, what they care about is the bad things of “To Youth: It turns out you are here too”…

The film industry originally had the theory that "those who get young and fresh meat get box office". The guaranteed box office of "To Youth 2" was 400 million, and the guaranteed box office of "Summer has Qiaomu" was 400 million...

I don't know the latter, but it is estimated that the former will be difficult to reach 300 million...

Why?

In addition to the empty content and the vulgar script, the same is true - terrible performances and bloody plots.

They are not making movies, they are maliciously consuming the subject, overdrawing the audience's confidence in Chinese films, and finally leaving behind a riddled industry...

That's why Orange releases new works so frequently...

You can’t leave the audience with the impression that “domestic movies are not good”!

The most important thing is that the audience's aesthetic growth has made them more and more picky about the film. They understand what they want to see and what they like. They simply scan their faces and use IPs to get rid of the IP can no longer continue to win the hearts of the audience. The market returns to rationality, and the bubble gradually bursts.

Of course, there is also a fan effect. Otherwise, could such a movie win a box office of 300 million yuan?

The problem is that fewer and fewer fans are willing to pay...

...

On the filming scene of "Wushuang", Lu Xiaoran was chatting with Chen Zhixi...

She was quite worried that the box office trend of "Big Fish" obviously did not meet expectations - "Big Fish and Begonia" took over "The Return of the Great Sage" and undertakes the box office task of this year's animated film...

"…The big fish has a bad reputation, and it is a small pattern. I think it would be very good if it can reach 600 million."

"I don't know how the outside world will evaluate our animated movie layout..."

"How to evaluate how you like, sooner or later, I will slap them in the face with the box office!"

Chen Baixiang walked over with a thermos cup: "Director, producer, what are you talking about?"

"When talking about the box office market, what can Teacher Chen see the bottom?"

"...What can I do? The movies produced by your company have a minimum of 500 million box office results. It's so scary. The Hong Kong market has a total box office score of only 1.2 billion Hong Kong dollars in a year!"

Chen Zhixi pursed her lips and didn't say anything. Lu Xiaoran smiled: "The market is big, and people's hearts are also confused. Everyone thinks that movies can make money, and everyone is here to film!"

"…But you are the ones who can really make money!"

Chen Zhixi changed the topic: "I won't take photos today?"

"No more filming, Brother Fa and Teacher Liang Jiahui are all going to promote "Cold War 2". We will not come back tomorrow. Just film it!"
Chapter completed!