(Hey! The heroine of the next book...it's a bit too much to say about Jia Ling!)

How to evaluate "Assassin Nie Yinniang"?

Of course, Lu Xiaoran could say, 'I haven't seen this movie'...

But it seems too fake and does not fit his personality...

After thinking a little, Lu Xiaoran replied: "I still stick to my long-standing theory, independent films, and a slightly dull art film. The investment cannot exceed 20 million. Once it exceeds this number, it will be difficult for you to recover the cost... From this perspective, "Assassin Nie Yinniang" is not a good investment!"

"What about the analysis from the movie side?"

“…I read halfway…and then I didn’t look…”

"But, this film won the best director of Cannes!"

"Yes, "Assassin" achieved great success in the Cannes jury, which does not mean that it has achieved great success in the screening in Cannes. In fact, many people left the show in Cannes! What is more acceptable abroad is that beauty is crazy, but at least three film review magazines say that beauty is crazy, but it is boring, which means that the aesthetics of the whole world are similar. I would say responsibly: It is not wrong to like "Assassin Nie Yinniang", and it is not wrong to not like "Assassin Nie Yinniang". People who like it feel that they understand art and movies are a bit ridiculous. Because I am a professional filmmaker!"

Lu Xiaoran simply said his heart...

Ma Jiahui was criticized for a moment and then said, "But many film critics say that Director Hou has broadened the boundaries of the movie..."

"Oh!" Lu Xiaoran sighed: "In the history of Chinese films, Fei Mu's "Spring in the Small Town", Hu Jinquan's "The Legend of the Child" and "The Storm of the Spring Pavilion" are successful explorations in seeking nationalization of the film language. What is the exploration of "Assassin Nie Yinniang"? A half-in-the-white classical Chinese? Or a picture? But I still envy director Hou Xiaoxian, who can spend 80 million to shoot a dream of his own. When I have time, I will also shoot a movie that only I like!"

...

Liang Wendao raised a topic: "There are a lot of bad movies this year. I think it's largely because of traffic. No matter what the traffic stars do, there are always fans who pay for it. As long as it can generate profits, capital doesn't care whether you are a crooked person or not! And there are always a bunch of fans who help them clean up. If you ask questions, they say 'Do you know how hard he works'... Sometimes I really dislike this kind of remark!"

Dou Wentao continued: "When you go out to eat, as long as the chef works hard, even if the dishes you make are unswallowed, you will eat them all and praise him for his hard work?"

"The current circle of dramas is playing, selling characters..."

Lu Xiaoran shook his head: "Of course it's not professional to play, but in the golden age of Hong Kong movies, every actor played the show and still produced good works! There are many bad movies because many unprofessional people entered the scene..."

“Unprofessional?”

"The market was too hot in the first two years, and with the tendency of policies, a lot of hot money began to pour into the film industry. Movies are different from other things. No matter how fast it is, it will take one to two years to appear. The works released this year are basically produced last year or the year before... Last year, the young and handsome guys were still box office guaranteed, so they feel that with the young and handsome guys, there will be box office. When you only notice the young and handsome guys, you will often ignore the movie itself... and then so many bad movies were born!"

Lu Xiaoran explained it and then took the initiative to provoke the 'turn point theory': "Some time ago, I said at the Shanghai Film Festival that the turning point of Chinese films was coming soon... What I thought at that time was that the audience would not want to watch movies because of the impact of bad movies, and even had resistance to domestic films. Now it seems that this is not the case."

Dou Wentao praised the joke: "How do you say it?"

"Everyone still buys content that passes the quality, and they are actively buying it!"

After a pause, Lu Xiaoran continued: "The Internet Trace, The Night of Comet Comes, and The Night of Comet, including "Dear". We didn't think we could sell more than 500 million before the release, especially "The Night of Comet Comes", the movie production cost was only 25 million, and the props were only two rooms... As a result, it sold for 840 million, and the market was very interested!"

"Including "Dear", this theme is very dull. Although I used the All-Star lineup and commercial packaging, before the release, our real idea was that even if the box office exceeded 300 million, it was already 1.1 billion now..."

"The audience still loves movies!"

"After the peak of Chinese films in 2015, the 2016 shock was a valuable baptism. It will eliminate inferior products, bubble-like creations, eliminate some investments or projects that are eager for quick success and short-term profits, and truly usher in a stable stage of establishing a benign interactive relationship with the audience with excellent film works. This is a good thing!"

"The screen of nearly 50,000 yuan in Chinese movies is not full and needs a lot of excellent content to fill. Therefore, don't believe the so-called collapse theory, turning point theory!"

...

Liang Wendao began to show off: "We compare Chinese and American movies, and we can see that the United States is very professional. Before they make any movies, they will go through a professional pre-investment survey and then raise funds. Why can they raise funds? Because they have a basic judgment on the project..."

Lu Xiaoran slapped in the face: "Everyone who wants to raise funds must be a relatively risky project! The Marvel series will not raise funds... If the box office is so easy to predict, why are the Mavericks, Jupiter Upwards, "Tomorrow World", and "Peter Pan" so miserable?"

"But "Iron Man 3" has Chinese investment..."

"He wanted to enjoy the sharing of the co-production films. Later, he thought it was not feasible, so he simply stopped doing this! It is difficult for you to predict box office such as movies, so he said that investing in movies is like gambling!"

Liang Wendao said again: "But its professionalism..."

"Actually, our movies can also be raised, but our investors want to use movies to hype other things. You will know that you can watch "Ip Man 3" in the first half of the year. It's a good movie. I met a publisher who wants to make money with movies..."

"As for professionalism... in fact, North American movies are not as great as we imagined. "Fast and Furious 7" is completely dictated by Vin Diesel. He is the producer and starring... similar to our crew. The most powerful thing in Hollywood is execution and talent!"

“Execution?”

Lu Xiaoran nodded: "Let's talk about computer special effects, a movie without CG special effects. As far as I know, Chinese movies do have great shortcomings in props, costumes, sets, makeup, etc. The director is not a god. A good movie depends on professionals from all aspects and the joint efforts of all departments."

"If you want to make such a majestic blockbuster, you must do these aspects well, otherwise a piece of clothing that does not match the background of the story will look funny."

"Wen Ziren filmed the Great Wall, and the person in charge of props was Drew Petrota. His family has been passed down for three generations and has been used as props in the industry..."

"is that so?"
Chapter completed!