Chapter 199 What a strange box office... (3/6)
Cashing movies means to eliminate the imported foreign films introduced by China Film and China Film...
Before, few people played movies, even though they had the 11 million box office of "The Diary of the Emperor Penguin" and the 215 million box office of "The Expendables"...
Generally, it is felt that the risk is too great - a release license is required!
However, the money situation still attracted many private companies. The number of batches released last year was 30, and this number increased to 47 in 2016!
Two hits appeared: "Your Name." and "Hacksaw Ridge"!
Generally, when buying batches of films, you go to Cannes, Berlin, Toronto and other film festival trading markets. If Orange goes, there will definitely be bidding...
That would be a little bit worth the effort!
Spending 50 million to buy out "Your Name." is already a huge investment...
Of course, the profit is great, including copyright fees, copy fees, translation fees, and publicity fees, and a piece of promotional fees, and it takes less than 80 million yuan. Now the cost has been recovered...
The subsequent sharing of accounts is all net profit!
If you ask Lu Xiaoran about the film selection tips, he has a trick, relying solely on plug-ins, including those five films: "Wrestling, Dad", "Genius Gunner", "Dear Galileo", and "Miracle Boy" and "Alpha: The Wolf's Return", the last two films belong to American independent films...
"Mysterious Superstar" is still under planning and has not yet started filming.
...
At the promotion meeting, I will definitely introduce the movie.
"This year is the most competitive New Year holiday in history, but "Ferryman" is confident of winning the box office championship!"
Chen Qiang of Ali Films is full of confidence: "We use big data to speak. The story of "Ferryman" has been forwarded 1.5 million times on Weibo, with a volume of more than 4 billion times!"
"The film ecological baseline created by Ali: a product development and operation system with a high-quality story as the carrier, a front-line screenwriter and director as the team, and a super cast as the business model, and finally a cultural operation ecosystem with audience needs as the core."
Lu Xiaoran didn't spoil him: "When speaking on this occasion, everyone would say that he was the box office champion, but it was just Wang Po who was selling melons and boasting. I found that some of our Internet companies always have an inexplicable confidence in movies. They always use big data and forwarding people. What's the point? You are laymen in making movies!"
Lao Lu actually has a hundred ways to kill "The Ferryman", and he has already saved his face...
Take a look at the promotional slogan of "The Ferryman": three years of preparation, 118 manuscript revision, 700,000-word script, ten months of shooting, and more than 20 stars are doing things together!
Damn, will a romantic film take ten months to shoot?
What "Nie Yinniang" said before, "Ten years of craftsmanship, Eight Yi scripts - Even Hou Hsiao-hyun was embarrassed to say 118 manuscripts!
"Traveler Love in Time" was filmed for three months, and two of them were played...
The brain is a good thing, but unfortunately, the layman doesn’t have it!
Huang Zhonglei also came on stage to recommend "The History of the Death of Romantic"...
This movie was released at the same time as "Martian Rescue", and I don't know where the courage comes from!
Anle Film and Television focuses on "Where did you go that summer". By the way, Tang Ren also invested in this film, and Lao Hu played the villain - Hu Ge, a top-notch actor in the TV drama industry, fought on the big screen again...
Bona, the glamorous appearance has already appeared...
Bona's "The Sword of the Third Master" has a poor box office, which not only interrupted Gu Long's movie and then appeared on the screen, but also made Lin Gengxin's successor fail...
Two glamorous Japanese animated movies and Amou's daughter's "28-year-old Minor"...
Amou's daughter debuted for the first time, and the market feedback was not very good...
...
At the subsequent exchange meeting, Lu Xiaoran started to "debate" with Chen Qiang...
"From the perspective of communication, the cultural construction of the Internet is more about e-commerce thinking. Isn't it a popular saying now, whoever grabs the market in urban-rural fringe areas or third- and fourth-tier cities will get the world. Is this really the case?"
"I don't agree with it. Some people always say something. My movies are for post-90s and for urban-rural fringe areas. These strange Internet concepts are all creations of e-commerce thinking. Our problem is to always study the audience, not the creation."
"I ask you, what is the biggest difference between movies and the other six arts?"
Chen Qiang was stunned for a moment, and then replied: "The movie is recorded?"
"This is not the key. Film art is called the seventh art. The six major arts before this, such as sculpture, poetry, drama, etc., were all aristocratic arts, and only films can carry everything!"
“Literature is not aristocratic art either…”
"In ancient times, those who had the opportunity to read were all nobles!"
"You're so unfavorable to "The Ferryman"?"
Lu Xiaoran patted Jiang Zhiqiang on the shoulder: "…What is the regular shooting cycle of a romantic comedy?"
"Two months!"
Then, Lu Xiaoran looked at Chen Qiang: "Do you understand?"
Chen Qiangqiang smiled and said, "It's okay, I believe the audience is willing to pay. Ali Film and Television wants to build a healthy and orderly film company, not one or two works..."
Ali Films promotes externally: We are different from ordinary film and television companies. We are a company with a social mission with a direction of building a film industry chain ecosystem, so we will definitely not be as good as professional film and television companies in the short term.
Restoring social mission?
Have a value that is so timid!
Talk about the values that have been for decades
In the end, it was a waste of time...
A company that pays attention to everyone 996, except for executives...
...
As of December 10, the cumulative box office of domestic films in 2016 exceeded 48 billion yuan, exceeding the same period last year.
However, this number does not reassure Chinese filmmakers, because the annual box office of 60 billion yuan set at the beginning of the year seems to be a fantasy, and it would be good to barely surpass last year's box office.
December is about to pass halfway, but fortunately, imported movies such as "Your Name." support the box office.
The market is neither lukewarm nor hot, with the highest daily market of about 150 million, which is entirely supported by new work reviews...
Lack of phenomenal popular works!
Lu Xiaoran and others were busy promoting "Martian Rescue" and arrived in Shanghai...
It was eight o'clock in the evening, and Tangtang took a shower in the hotel, and the two of them were lying on the bed.
Just as I was about to say something, I suddenly saw my husband laughing strangely...
"What's wrong?"
"…you come and see!"
Tangtang leaned over and looked at the orange ticketing service. Lu Xiaoran said, "Look at the schedule of "Pan Jinlian" and the single-day box office in the past few days."
Tangtang took over the phone and flipped it bit by bit. "Pan Jinlian" started on December 1st, and was scheduled at 0:00 per cent. It started to have more than 5 million box offices every day at 10 o'clock in the evening, and it was unstoppable...
This is much more wise than other international directors who have made millions of dollars in the early morning!
If it weren't for the bleak box office of "Pan Jinlian", this technique would be difficult to highlight...
Tangtang was surprised: "This is... a box office hit? Is it the above all concerned?"
Chapter completed!