Chapter 51 Trivia (5/5)
"Wolf Warrior 2" also gave birth to a topic, but it was discussed in the industry: movies and political correctness!
First of all, it is recognized that movies themselves are a kind of ideological state machine. Movies convey the displayed content to the audience through the use of connected expressions. The subject gains a kind of spiritual satisfaction through the movie, establishes an imaginative connection with the world, and obtains imaginative satisfaction. Watching movies itself is a ritual of ideology.
So, at least, you must conform to the public's ideology and cater to their values!
Some people may wonder why the obvious American ideological symbolic character movie is released in China?’
If the spirits symbolized by these characters - kindness, yearning for freedom, pursuing equality, justice, not fearing violence, the greater the ability, the greater the responsibility, etc. are all considered American spirit...
So what is the Chinese spirit?
This is called universal world values!
It has been almost 30 years since the Cold War ended and globalization has become a fact. There are still people living under the iron curtain of ideology, which is really speechless!
Secondly, is the box office of "Wolf Warrior 2" worthy of this movie?
Let's just say, 'The audience's emotions are ignited at a moment, but should the movie be ignited? Should the movie be kidnapped by politics?'
Finally, is there any intrigue in the main theme...
The one behind is the key to investors' discussion...
This is the topic that Lu Xiaoran and the others discussed in the meeting.
...
In the Orange Conference Room, this is what a group of people discuss...
Anyone with a discerning eye can see that in the next few years, the main theme commercial production will usher in a gust of trend.
The question is how long can this trend last?
Lu Xiaoran said concisely: "Let me first talk about it. In the next few years, the Chinese film market should stabilize at around 60 billion. So how should the 60 billion box office be divided?"
"The five top works every year have a box office of more than 3 billion!"
"Around ten movies have a box office of more than 1 billion..."
"What we have to do is to grab the top work, and the second echelon will occupy at least half..."
"This is OK. We have at least six major productions every year, which is enough!"
"If you want to grasp the script, if you invest more than 200 million, you must consider it and strictly follow the green light system!"
The green light system means the audit mechanism.
Several major domestic film production companies have green light associations, and the roughly the process is similar. Before each movie gets a green light, it needs to pass at least four meetings to review. The company's marketing, distribution, production and other departments, as well as the leadership of the company, will discuss together. Each department's in charge can only be released after reviewing the movie from different angles.
Of course, if there are any hesitant projects, they will be reported to Lu Xiaoran...
If Lu Xiaoran agrees, the project will be established.
Zhong Lifang nodded: "I also feel that the current market is a bit impetuous again. It invests 300 million yuan at every turn. Promotion is always industrialization. I am really afraid that industrialization will be the last one to take the blame!"
"So, we can't be too radical. I think it's almost enough to invest in a movie worth over 300 million yuan, and it's best to work together with other companies."
Several people nodded: "I understand!"
Zhang Jin: "Is Operation Red Sea sure to be released on December 14?"
“…Is there any problem with this schedule?”
"The Qimen Dunjia, "Youth", "Blood of Machines", and "The Legend of the Demon Cat" are all on the same schedule..."
"Not afraid... our market capacity is enough!"
It’s better than the release of next Spring Festival, right?
"Ahem...how long do you think the main theme movie will last?"
"This...is hard to say!"
"Five years, box office and reputation have fallen to the bottom. After 26 years, the fourth blood has been released..."
"Actually, you can see it by watching Korean movies, no more than ten years at most..."
"Korean movie?"
"Korean movies with various themes, fancy black government, and disaster-themed Korean movies, man-made disasters are better than natural disasters. Their government and superiors have never played any positive roles. In recent years, in addition to disaster films, movies adapted from real historical themes and crime-themed movies have also become the main force of the "black government". They have evolved to this point and are now aesthetically exhausted!"
Indeed, Korean movies output an emotional "angry", and "Wolf Warrior 2" outputs "burning"...
The evaluations received are different!
Lu Xiaoran suddenly remembered something: "Do you still remember the Asian community of shared future mentioned last year?"
"…What's wrong?"
"I think the superior wants the right to speak, and it represents our own ideology!"
"so what?"
"…The main theme cannot be lost. At least two main theme themes are commercially produced every year..."
The final word is to put the coffin in the general situation of the Belt and Road Initiative, the main theme of the main theme cannot be lost!
...
In the office, Lu Xiaoran looked through Orange’s financial report...
Very good, but the profit ratio of "Wolf Warrior 2" is a bit too high...
But when I think of other domestic film production companies at the same time, especially Huayi...
I almost couldn't help laughing and screaming - Huayi suffered a direct loss in the first half of this year, "Young Babylon", "The Crazy Mountain Prying Beauty", "Beautiful Accident", "The Peerless Master"...
They didn't release any movies in the summer season!
The market value has fallen from more than 80 billion at its peak to 28 billion...
Defiling and successful, Huayi was really removed from the six major film production companies.
Lu Xiaoran was putting the financial report on the research, and Chen Zhixi pushed the door and walked in: "The Wushuang is coming, and I'm going to go to that variety show?"
“…How was the box office of The Mysterious Eyes?”
Lu Xiaoran did not give a positive answer, but cared about the new film released by the company...
Chen Zhixi: "It's okay, it's probably more than 200 million!"
"The Mysterious Eyes" tells a case that spans more than ten years. The script is very exquisite, but it cannot happen in China...
So, the background and other things are all placed in Thailand...
Such a movie will give people a sense of separation - it is clearly spoken in Chinese, but the corresponding region cannot be found...
distortion!
Therefore, if you can invest 40 million yuan, you will be considered as good as you can recover the cost.
Especially in September, there are three Hollywood blockbusters, "Spider-Man: Return of the Heroes", "Rise of the Planet of the Apes: The Final Battle", and "Dunkirk"...
Orange Ticketing made a box office forecast of 200 million, which means that the movie is already very good.
"...That's good." Lu Xiaoran nodded: "Variety show promotion, what suggestions do you have?"
"I am an Actor Season 3, "The Life of Longing Season 2", "Running Man"..."
Lu Xiaoran was surprised: "There is still season three of "I Am an Actor"?"
Chapter completed!