Zhang Zhao was in Guangxian back then and was responsible for Guangxian’s film distribution business.

He invented a distribution model called Diwang...

At that time, when buying movie tickets, the main focus was on offline ticket purchases. The distribution process was in the distribution process. Although it was difficult to promote movies, it often had miraculous effects.

It has also become the cornerstone of Guangxian Film's success.

During the four years from 2006 to 2010, Guangxian Film produced and distributed more than 20 commercial films, maintaining a 100% growth rate for four consecutive years, creating the "Guangxian Media Speed" that has attracted the attention of the Chinese film industry.

Glory still maintains this distribution model.

The publishers of Guangxian Media are mainly stationed in large and medium-sized cities across the country. Their daily job is to deepen the local area and develop good relations with local cinemas. They will only go to Beijing during conferences.

When the films released by the company were released, relying on their good relationship with the theaters, they won better time for the films released by Guangxian Media and more screenings. However, Guangxian Media has a very expensive way to maintain its distribution system, and they need to ensure a high number of distributions to achieve break-even.

In addition, the local network model relies on a large number of offline personnel for offline marketing and promotion.

By 2016, online ticket purchases had reached more than 80%, and people were more inclined to obtain movie information on the Internet. Online ticketing giants with big data had increasingly greater advantages in marketing and promotion!

His style is outdated!

Join Leshi and start to be superstitious about big data and big ip!

The fundamental point is to launch IP movies for a certain segment of people, use movies as a brand, and create peripheral products for a long time for the fan group.

Unlike ordinary fan movies, Leshi prefers to develop movie brands to the greatest extent.

This view starts from the entire Leshi ecosystem, because Leshi Zhixinhe Leshi Network can have a fast linkage effect with the IP films created by Leshi Film. In a sense, the success of Leshi Film will directly affect the sales of Leshi Zhixin's new terminal products and the traffic of Leshi Network.

They are happy to create series and big ips!

The problem is that things like IP are very short shelf life, time changes, psychological changes and other factors, including negative scandals that may arise around IP, are all unfavorable factors that affect the brand. In the final analysis, brand means classic and high-quality. It is unfair to wishfully bind fans to a fixed audience of an IP for a long time.

"Jade Trail" has been extinguished...

The fourth dimension was exposed to be invading, and Shangguan Ruiqian was involved...

A good faction has gone from prosperity to decline!

It's too common for the entertainment industry to fall...

However, Mr. Xueqin has already seen through everything:

"The humble room and empty hall were filled with beds back then.

The decaying grass and withered poplars were once a singing and dancing venue.

The spider silk is full of carved beams, and the green gauze is now pasted on the bulging window..."

The so-called heaven’s movements are constant, and things will turn back when extremes are extremes. This is generally the case!

...

Lu Xiaoran was on the phone with David, who was responsible for the North American distribution of "The Knife Out".

"The preview, the film critics and the media are all very good..."

"Warner thinks it can be released on December 20..."

"…No, "The Last Jedi" is released on the 15th, and you put "The Knife Out" on the 20th?"

"We are suspense movies, not the same genre as Star Wars."

Lu Xiaoran was stunned for a moment: "...You guys look at the arrangements, what do I need to do?"

"There is still a time for China to release..."

"…It is unlikely that the simultaneous release will be released. Our New Year holiday will have a movie similar to "Wolf Warrior"!"

"What about January?"

"Okay, please confirm with Zhong..."

The movies released by the old Americans are called the line-dividing system. The so-called line-dividing system means that the movies are not released in all theaters, but are selected for one or several theaters.

For filmmakers, the line-divided system can not only form an exclusive franchise distribution, but also may have a more favorable proportion of accounts for filmmakers when bargaining with theaters. At the same time, it also provides a living space for low-cost art films, and there are more movies to choose from for audiences.

Of course, movies like "The Knife Out" that escorted by Warner, Universal and Orange will definitely occupy as many theaters as possible when it is released.

The biggest feature of "The Knife Out" is suspense and reasoning, which is a big theme. There are still a group of viewers who are interested in this kind of movie.

So, David said that "The Last Jedi" will not cause too much interference to "The Knife Out".

However, it may be necessary to consider it when it is released in China.

Next January will be a collection of masterpieces: "No Questions to the West", "Mysterious Superstar", "Brave Game: Fighting the Jungle"…

It’s not that I’m afraid—Lu Xiaoran’s first foreign language film, this gimmick and the good reputation of "The Knife Out of the Sheath" have at least 1.5 billion yuan!

...

At the company, Zhong Lifang looked at the box office revenue report in surprise: "This... this "Genius Gunner" actually exceeded 200 million?"

"Genius Hot" was introduced with US$500,000. Subtitles were added later to cut off some shots that made the General Administration embarrassed. It cost about 800,000 yuan. Adding the cost and promotion, the cost price is less than 15 million...

Box office 200 million!

Moreover, the box office is still rising, and the final box office is estimated to be 280 million...

This return on investment is terrifying!

The assistant explained: "The reputation is good, and it became popular before it was released. "Genius Gunner" won the annual box office of Thai movies and achieved a double harvest of box office and reputation in Hong Kong, Taiwan and other places, so the audience is looking forward to it."

"…It's still novel in the subject matter. You can't make a movie with cheating as the main line in the country!"

"How could the Education Bureau let you take pictures?"

"I heard that there were cases of impostors in the college entrance examination before. Isn't it true?"

"Of course it's true, "The Age of Fruit" is vaguely mentioned..."

“Did "The Fruit Era" mention this?”

"Ahem... stop talking about this, let's discuss it. Two of the five films this year have been released, and all of them have been sold at the box office! There are still "Miracle Boy", "Heidi and Grandpa" and "Genius Girl" left?"

"I think it's better not to release it all at once. It's best to choose an unpopular schedule to release it..."

"Do you want to consider introducing some batches of films?"

Zeng Guangxian, who has never spoken much, suddenly interrupted: "It's similar to what Xiaoran expected, the price of film batches has increased several times!"

"How much has it increased?"

"A dozen times, I used to get a total of about 500,000-1 million US dollars. Now, if you don't have 5 million US dollars, don't even think about it!"

“…It’s too expensive, $5 million, we can make a good drama!”

"Xiao Ran means that you can make movies, but they must not be the focus. Just buy two or three movies a year..."

"I mean almost this. The next step is to do a good job in distributing "Insin"... By the way, what about Xiaoran?"

Chen Zhixi: "He and Tangtang went to the Chinese Film New Power Forum!"

Zhong Lifang was surprised: "When did he become interested in this?"

"…He was named by the General Administration, and the same goes for Tangtang!"
Chapter completed!