The situation is obvious now.

Watching movies during the Spring Festival has almost become the first choice entertainment activity for the people.

"Monster Hunt 2", "Detective Chinatown 2", and "Journey to the West: The Kingdom of the Women", are estimated to account for at least 80% of the screening!

The battle between movies during the Spring Festival, the competition between film companies, and the competition between filmmakers has actually begun long ago.

Especially "Monster Hunt 2"...

In fact, many Chinese movies, not only the "Monster Hunt" series, can be regarded as movie fraud.

In short, everyone is spending their thoughts on how to deceive you into the cinema: use the hottest IPs, famous directors to support the leap, and then find the so-called Hong Kong and Taiwan big names, and pair them with a few young and fresh young actors who attract traffic, and live together.

Focus on copying an exquisite poster to show off everywhere;

If you are not focused, you will do your best to promote the topic before the stage, and then wait quietly and happily to count the money.

What kind of movies are made, what stories are told, how to narrate, and what ideas are conveyed are all off-topic words that don’t care.

What they want to tinker with is a movie that "should be good-looking" in theory. As for what it actually looks like in the end, please go to the cinema yourself after buying a ticket and experience the feeling of being deceived for 2 hours.

Fortunately, there are 1.3 billion people in China, and 1% of them have fallen into this box office of more than 400 million yuan. This is a business that can make money without losing money.

The Spring Festival period is enough to talk about, and "Making a Big Buddy in India" can even win a box office of 750 million!

"Journey to the West to Demons" was scolded like that and still had a box office of 1.6 billion...

However, Jiang Zhiqiang was very 'modest'. What he said at the promotion meeting was 'The goal is not high, just 3 billion is enough!'

The tone is not even comparable to "The Kingdom of Women". You should know that "The Kingdom of Women" is really a praising that there is no underground in the sky, and the new benchmark of Chinese special effects, the world is the most beautiful, and the most outrageous "Gong Houyinghuang"...

"This year is the most competitive Spring Festival period in history, but "The Kingdom of Women" is confident of winning the box office championship!"

Lu Xiaoran spoke: "When speaking on this occasion, everyone will say that they are the box office champion, but it is nothing more than Wang Po who sells melons and boasts about himself."

"Also, don't be the most intense in history at all times. Last summer, during the New Year holiday, someone said that the most intense in history at the New Year holiday. What was the result? Are there any other movies that were heard on "Wolf Warrior 2" and "Operation Red Sea"?"

...

He originally wanted to say, 'As long as I, Lu Xiaoran, are here, you can discuss and compete for second place'...

Too pretentious!

Not in line with personality!

Leaving the promotion conference, Lu Xiaoran went to his studio and then saw Xu Zhiyuan who was staring at the wall and could see the Shanghai newspaper...

He is the host of "Thirteen Invitations" and a very embarrassing host.

Lu Xiaoran has read an issue of "Thirteen Invitations" and talked to Mou Chi-chung (the one who is very bragging, this guy has countless anecdotes), and Lao Mou talked happily: I want to solve a fundamental problem and end the capitalist mode of production. Just like when Copernicus published "Theory of the Operation of Celestial Bodies" in 1543, the same historical conditions have matured. I hope that through you, the opportunity to make a fortune arises...

Then the host Xu Zhiyuan ignored him and asked another question: Why do you think Chinese people want to make a fortune so much?

Mou Zhong obviously didn't expect to ask this question. He paused for a moment, and his previous passionate aura disappeared immediately.

That part made Lu Xiaoran happy...

This person is really interesting!

So, he agreed to the previous episode...

"Have you been waiting for a long time?"

"Hello, Director Lv!"

Xu Zhiyuan quickly shook hands...

"This is the poster of "Sword Rain", which I designed!"

On the wall is the poster of the movie "Sword Rain" - a Ming and Qing style market, restaurants, cloth shops, groceries, mules and horses, and various small vendors scattered around, a woman holding a sword watching all this...

"It's not filmed yet... the actors are not yet decided!"

"Is it a martial arts type?"

"Yes, pure martial arts... "Sword Rain", you can tell by the name. It is a martial arts story. There is a martial arts world, and martial arts world will lead to treasure hunting. This is a story about treasure hunting!"

"Why don't you take pictures?"

"No hurry, of course, the most private things need to be polished slowly!"

The staff came over and helped them wear the wheat, and then they came to the tea room in the studio...

...

"…Congratulations to the director first, "The Knife Out" is a big hit in the global box office!"

"Thanks…"

"Have you expected it before you took a photo?"

Lu Xiaoran nodded: "I have expected it... In fact, the original Hollywood scripts have been really bad in the past two years. The Space Traveler, which Jennifer Lawrence and Chris Pratt, almost fell asleep... I think the global audience's impression is similar. Hollywood has either Marvel or failed in recent years, so as long as "The Knife Out" has a good reputation, with the distribution ability of Warner + Universal, the box office is not much worse!"

"Then will you go to Hollywood in the future?"

"The script of "Knife Out of Sheath 2" has almost been written. I will take time to shoot it in the second half of next year..."

"Don't you shoot that big production?"

"Forget it, let's stay in China for big productions!"

The staff brought two cups of tea, Lu Xiaoran took a sip, and Xu Zhiyuan suddenly asked him: "What were you thinking when you first started filming a movie?"

"You said "Border Storm"?"

"right!"

"…I think about a lot of things, the most important thing is to save money and pay back the money, because the money for that show was paid by Brother Li Ming, not mine!"

"You started to focus on the box office at that time?"

"Yes, in 2006, the market was discussing the movie's box office exceeded 100 million yuan, which Hong Kong and Taiwan actors had more box office appeal... It's similar to now. The difference is that everyone started to discuss which young actors had more box office appeal..."

"What are you thinking more about making movies now?"

"Get close to the audience, especially the Chinese audience!"

“It’s not the creation itself?”

"The creation itself has nothing to discuss. A good commercial film must conform to the mainstream aesthetics of the audience. "Detective Chinatown 2", why is the type of comedy + detective? Because comedy will be accepted by more people!"

After a pause, Lu Xiaoran added: "A good art film is like walnuts, with an obscure and hard skin, and the things inside are nutritious; there is also a kind of movie like tomatoes, soft from the inside to the outside. The movie I made is a peach movie, with a solid core inside and a non-obscure and easy-to-mouth on the outside."

"Walnuts are turned to the market and the audience's creation, and are only responsible for the film art itself, or they only want to be responsible for their own statements; Tomato Movie, no one is responsible, just flatter and make money."

"Neither of these are good choices. My movie level must not be low. Secondly, the market welcomes it!"

Xu Zhiyuan nodded: "That's very difficult!"

"Yes, especially when it comes to a certain time, you are a little far from the market... Fortunately, I can still grasp the benchmark line of this era."

“Baseline?”

"Transition from liberalism to nationalism, nationalism!"
Chapter completed!