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Chapter 99 The Market Has Changed (1/3)

There is a question: What impact will a big commercial film fail to have on the starring actor?

Probably the project will be cut...

Sixteen projects that were agreed upon in the "Transformers" series, and after "Transformers 5" lost the box office, he would never mention six and seven again...

Fang Xinghao Film, the producer of "Journey to the West: The Kingdom of Women", started to make art films, such as "Puffy Holiday", "Man Forty", etc. After entering the mainland, the investor was also "Happy", "Fallen Leaves Return to the Roots", "Half Sea Water and Half Flame" and other types...

Later, the market grew bigger and the era of commercial films arrived. It was no longer appropriate to continue the route of small and medium-sized films or art films to leverage the mainland film market!

Then, they announced that they would spend 3.5 billion to create eight "Journey to the West" series...

Why must it be Journey to the West?

Because, doing "Journey to the West" is actually a matter of standing on the shoulders of a giant, looking for a subject that everyone knows and does not need to promote. For example, the domestic cartoon "Kuiba" with a good reputation before, the audience must think about what these two words mean. Even if the film is done well, it will take a process to attract the audience into the theater, and those who do "Journey to the West" are more pleasing.

For film companies that lack large investments in the early stage and have accumulated experience in high-cost film trading, choosing a large IP with high popularity and wide audience to invest in a large production cost is lower than building a movie IP from scratch.

This is also the reason why domestic film and television companies frequently prefer well-known IPs with a wide cumulative audience base when they are currently engaged in high costs and high investment in films. This is more due to business and risk considerations.

However, it is much more difficult to produce Journey to the West theme than imagined, and the production of live special effects is even more difficult - this is why so many Journey to the West themes were temporarily stopped and even left behind for many years.

"The Kingdom of Women" publicly disclosed that the production cost is close to 550 million. According to the principle of tripling the market, it is possible to recover the cost. The box office of "The Kingdom of Women" must be at least 1.6 billion...

Looking at it now, it is almost impossible!

After the release, the box office collapsed and was slapped by theaters. On the third day of its release, the box office of "The Kingdom of Women" was overtaken by "The Bears", and then it fell below 30 million in a single day...

On the seventh day, the single-day box office was even 17 million - the final box office forecast given by Orange was 780 million...

Huge loss!

Back then, Ajani went to Hollywood to develop and created "Isda" with heavy funds to make the producer suffer a lot of losses, Ajani completely withdrew from Hollywood...

Not to mention others, just Sun Li, he also tried the big screen in the early years, such as "Huo Yuanjia", "Painted Wall" and "Yue Guang Treasure Box", which completely ruined the road to movies. In recent years, the Queen Mother has just taken on TV series, and there are no other works in the movie except for "The Villain Angel" that helped her husband.

Due to different procurement models of movies and TV series, their audiences are also different.

The movie is directly paid by the audience, and this market is 2c, while the procurement of domestic TV series is controlled by TV stations or video websites. This is a 2b market. It doesn’t matter whether the audience likes it or not. The purchaser likes it is the most important. In other words, the traffic of the actors is the most important, and acting skills are not something that these purchasing personnel need to care about.

Movies are different. Movies are made by audiences voting with money. If your project is not good, then it is not good!

Who will bear the blame?

Director, Screenwriter, Production Team, or Actor?

Anyway, people don’t expect "The Kingdom of Women" to have a meal...

In fact, the film market is changing, and the so-called star appeal is also changing. Downey, who was hyped into a 'mortal body, against gods', left Marvel and starring the first film "Dorite's Fantasy Adventure", had a production cost of up to 175 million US dollars, and the box office in North America did not reach 75 million US dollars...

A top commercial blockbuster, even if you choose a heroine in the future, you should choose some honest types - fewer fans and more audiences...

However, "The Kingdom of Women" has a great impact on your Ying Bao, which changed her first half of her life - she met Brother Teddy, and the two got married the next year...

...

Lu Xiaoran is almost done, it’s time to promote it on his behalf...

It is February 22nd, the seventh day of the first lunar month. "Detective Chinatown 2" was released for 7 days, with a cumulative box office of 2.6 billion, and a final box office forecast of 4.8 billion...

Tangtang helped him get his clothes and said, "The Kingdom of Women is really miserable this time! As long as you go on the Spring Festival, it is equivalent to winning the box office, but it failed!"

“…The movie is too bad, the reputation is too bad, it’s normal.”

"I'm good at watching "The Second Generation Fairy", why is the box office not good?"

"…I don't know, maybe everyone is not interested in this kind of subject matter... it's too noisy?"

Tangtang suddenly sighed: "Oh, you used to tell me that there would be fewer and fewer commercial movies from the heroine. I don't believe it yet, but now I have to believe it!"

"Industrial development has led to the absolute mainstream of science fiction films and action films. Both types of films are dominated by male stars, but actresses can still try their own films in life."

"Realist subject?"

"right!"

"...That's also difficult. Realist themes are difficult to get high box office... How about love types?"

"Love comedy is okay, pure romance movies are not popular, Hollywood doesn't film much love now..."

"Why?"

"Because everyone is no longer interested in love..."

Lu Xiaoran changed her clothes, hugged her wife, pulled a silk thread, then went downstairs and left home...

...

The seven days of the Spring Festival ended, and the battle situation was very clear. Lu Xiaoran once again ranked as the top leader in the period - "Detective Chinatown 2" has a higher box office than "Monster Hunt 2" and "The Kingdom of Women"!

It's a normal thing, there's no discussion about why "Detective Chinatown 2" has such a good box office...

It is itself the norm for a good movie to get a high box office.

There are many people discussing "Monster Hunt 2" and "The Kingdom of Women", and even "The Nineteenth Generation of Ancestors" and "Happiness Comes Now".

This year's Spring Festival period has evolved from the "most intense in history" to no different from previous years - Lu Xiaoran is still the leader.

Nowadays, publicity and marketing emphasizes the long-tail effect, which is to promote reputation and the rest depends on market choices. This is of course the most convenient solution, but what if marketing is launched in the middle and late stages?

The "Detective Chinatown" series will inevitably become a movie universe, and online dramas are about to be launched. Which is the most popular TV series now?

"The Negotiator" starring Da Mimi and "The Old Boy" by Liu Huohua...

As the director of the online drama, Lu Xiaoran still needs to promote it - after all, the four directors that have been launched are all novice...

By the way, the starring of the online drama is Zhang Luyi.

Lu Xiaoran's first stop was Shanghai.

His influence is much stronger than Baoqiang and Zhang Xincheng. It is rumored in the industry that as long as Lu Xiaoran is invited, the box office is basically 2 billion, and his fans are particularly loyal - traffic directors.
Chapter completed!
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