Lu Xiaoran has a clear understanding of himself. He is just a moviemaker. From the beginning, he never denied that his movie was to please the audience!

Every time a movie is sold, it is contributing to the marketization of the movie!

Our film marketization process is actually very short. Starting from "Hero", it was still at the end of 2002, and it was 16 years ago.

Before this, we certainly had movies, but movies at that time were a tool, and making movies was a privilege.

The marketization time is short, and compared with the 122-year history of film, the physical time of Chinese films has reached 112 years. However, the physiological age is mature and the psychological age is a capital embarrassment.

This embarrassment requires faster learning and a more open market to temper.

But unfortunately, Chinese films have caught up with another complicated period of films.

Artistically speaking, our film art is troubled to the greatest extent in a major premise that does not affect business.

The only theory of art and tools derived from the Soviet Union has pushed technology to the corner, and practitioners are desensitized and even despised by technology and business.

The second is that Hollywood is launching a massive attack. The Hollywood film crew often has hundreds of people, and various new machines and new special effects directly take the audience away, and by the way, it cultivates the aesthetics of Hollywood narrative!

If you don’t follow this narrative, you will be called a story!

Later, bad movies came and traffic robbed money...

This is a necessary process. The market has the most sensitive physique. When it is discovered that speculation cannot achieve its purpose, it may return to the origin of things and use the quality and typology of the movie to please the audience...

"Dog Thirteen" released in November, "The Unknown" includes "Eastern Europe Embarrassing" and three movies. The last one has the lowest Douban score, with 6.8 points, but the box office is the highest, winning 1.9 billion box office...

400 million higher than last year's "Insin"...

But this matter has not been much attention for everyone's habit of selling the "Lost" series...

The regular starring Shen Teng adds a male second character to a controversy between public officials and 50 cents, and then let the protagonist experience it himself...

The general framework remains unchanged, and the rest is to stuff the burden into it.

What everyone is more concerned about is "The Unknown".

In addition to Wan Qian playing Zhao Hongxia, this movie is a bit famous, and Chen Jianbing's popularity is mainly in the circle...

Let me tell you a little episode. Chen Jianbing has a strong connection in the circle. When he first filmed "The Courtyard of Qiao Family", he was equivalent to half a director. Later, in "The Legend of Zhen Huan", he was also half a director. According to the original words of director Zheng Xiaolong: "The next door was filming "The New Condor Princess". After I finished filming my own scenes every day, I went to watch others filming, and I encouraged myself while watching. We must not be worse than it."

Including Rao Xiaozhi, the director of "The Unknown", who is also Chen Jianbing's little fan...

But the same thing is said, Uncle Pancake is a recognized TV star...

Therefore, on the first day, only 18% of the screenings were given to be released at the same time as "Venom"...

After that, it made a counterattack all the way, and the "Fantastic Beasts" released on the next weekend was beaten directly!

"The Unknown" won 800 million box office before the release of "Eastern Europe Embarrassing"...

In the end, it stopped at 880 million, but not reached one billion.

But it can be called a hit. The total investment in this movie is not as high as 40 million!

...

"I pushed Zhang Xincheng the year before yesterday; last year it was Pan Yueming and Lei Jiayin; this year it was Zhang Yu... Orange created one or two movie stars a year, and it was very stable!"

"I want to ask who knows how much Fujixun has cast in Venom?"

“It seems to be 30%!”

"Tsk tsk, Tengsun, Ah Li, Orange, Chinese film companies have completely occupied Hollywood!"

Lu Xiaoran's movie chat group, several people chatting...

"Great Wall 2", Orange official shows that the investment accounts for 25% of the production. The revenue is shared by copyright. The expected revenue is no less than US$150 million. The box office in the mainland is close to 2.1 billion, and the global box office exceeds US$800 million, which is nearly US$100 million more than the first "Great Wall". It is mainly due to the box office increase in the North American market. The previous North American box office was $130 million, and the second one directly turned into $180 million...

I originally thought that "The Great Wall 2" was the biggest winner in going overseas this year.

"Venom" is here, and the global box office surpasses "Great Wall 2" with US$856 million!

The movie "Venom" is completely in line with the left-wing route: two slings, the protagonist is the Earth slings, and Venom is an alien sling. The two defeated dogs united to defeat the tall, rich and handsome villain and save the earth...

I am used to watching the rich and handsome guys beat aliens, and "Venom" seems so unique.

The marriage between Chinese films and Hollywood was mainly done in the early stage of co-production and packaging investment projects and directly buying the company.

In the early days, co-production was considered a path for Chinese films to move to overseas markets, but "Interstellar Agents: City of Thousand Stars" directed by Luc Besson was disappointing!

If the risk of investing in a single project is too high, then you can take a package contract.

For example, Aofei Entertainment has reached in-depth cooperation with the New Regent Entertainment Company of the United States and has successively invested in three Hollywood films produced by the company, "The Revenant", "Assassin's Creed" and "Cell Division";

Radio and Television Media and Lionsgate Films have reached an agreement to cooperate with fifty films within three years;

Perfect Film and Television joined hands with Universal Pictures for US$500 million. At that time, it was said that it was that it participated in the production of at least 50 Universal's films in five years and enjoyed the global revenue distribution of the film.

But in fact, Hollywood companies do not fully develop investment rights in movies that are truly popular around the world.

"Venom", "Great Wall 2" and the subsequent "Aquaman" mark the transition from passive co-production to active opening.

Of course, most importantly, Sony Pictures was not very fond of "Venom" at the beginning, just like Warner was not very fond of "Aquaman"...

That's why they allowed Fujixun to intervene and allowed Orange to intervene!

"The Brave Game" and "Spider-Man" series, Fujimoto was refused to participate in the development. Similarly, Warner's "Fantastic Beasts", "Justice League", and "Lego" movie series will not allow Orange to participate...

...

"We should lead overseas strategies, and we should do our own business. We should try our best to issue them if we can..."

"But our current distribution radiation can only be released simultaneously in more than 50 countries around the world!"

"…It's enough, first stabilize more than 50 countries. In the first five years, you can't make money overseas..."

Zhong Lifang: "That's a big loss!"

Lu Xiaoran waved his hand: "I can't lose much, and now it's the world of Hollywood. Be prepared for losses in the early stage! In the past few years, it is mainly exported. You can report the situation to the top. Anyway, national policies encourage us to go out and will always subsidize us in other aspects!"

"That's right, our subsidy in the first half of the year is more than 3 billion!"

"Right, what we do is in line with the above strategy, and the political axe won't let us suffer any losses!"

"After "The Great Wall", do we still have to do a co-production?"

Lu Xiaoran hesitated for a moment, then shook his head: "Don't do co-production first. Now Sino-US relations have gradually evolved from normal competition to hostility... I'm afraid it will affect the relevant policies of the film, so I'll pause for a while!"

"So serious?"

“…Think about Treasure Hunt Alliance!”

Zhang Jin quickly asked, "Then our oranges are made?"

"It's okay, we only occupy 20% of the shares. The major shareholder of Orange Manufacturing is Comcast..."

"Why don't you sell Netflix's stock all?"
Chapter completed!