Chapter 2105: The Conception of the Virtual Store and the Conception of the Virtual Society(1/2)
ps: Thank you to readers Da Da "Dancing Wind" for rewarding 366 Zong Heng coins for seven consecutive times, and thank readers Da Da "Gunpowder Gun King" for rewarding 100 Zong He coins. Thank you ^_^
While Liu Yang, deputy director of the public relations department of Jinfan Company, was trying his best to promote the concept of 4D games to the editors of "Ship Knowledge", "Weapons", "Popular Software" and "Computer News", Wang Fan was meeting with several important people in Beijing.
Guests: Jack Ma, the head of Taobao and Alibaba, JD.com
Liu Qiangdong, the chairman and CEO of the mall, and Zhang Jindong, the helmsman of Suning Appliances, the big tree behind Suning.com. JD.com, which has a monopoly on Taobao, Tmall, and btoc, and has a strong backend strength in the south
Strong Suning.com. Every store can be described as
Yanhuang has rich domestic connections, but this time, the Ministry of Commerce urgently notified several big bosses to gather in Beijing, and the low-key meeting was a surprise to them. The person who called first was very high-ranking. Although they had reached the domestic status of several e-commerce big bosses,
There is no need to worry about threats from ordinary high-ranking officials.
, but when the status of senior officials reaches a certain level, it is another matter. After contacting their respective backstages and learning that Zhongnanhai’s intentions were involved, Ma Yun, Liu Qiangdong, and Zhang Jindong were very cooperative.
We arrived at a remote government office building in Beijing.
At this time, in the living room, three people were sitting around on the modular sofa, chatting and exchanging information. Jack Ma, sitting on the left, was wearing a casual suit, and Liu Qiangdong, who was in the middle, was wearing a straight business suit.
As for Zhang Jindong on the right, in addition to the similarly stiff suits handmade by famous designers, the colors used in his clothes are also the calmest among the three.
"Master Ma, how are you doing?" Although in a sense, the two are direct competitors, Liu Qiangdong still greeted him politely.
"Mr. Liu, just be busy every day. As you know, there are so many things in my place. By the way, JD.com has become bigger and bigger and more famous recently. Congratulations!" Ma Yun said haha.
"Don't give me the cold shoulder, okay? If Tmall and JD.com are not good, then what am I?" said Zhang Jindong, a southerner, half jokingly and half self-deprecating.
"You're welcome, Mr. Zhang!"
"Mr. Zhang is overly praised!"
Two minutes later.
"What do you mean by calling us here this time?" Jack Ma took the lead in asking the question.
"I don't know, I didn't receive any news."
"Will there be any actions that require the cooperation of the three of us?"
"Action? How big is the scope? Will the entire Yanhuang Internet e-commerce operation be carried out?"
"Dong Dong!" (The sound of knocking on the door followed by the opening of the door, Chen Deming, Minister of Commerce of the State Council of the Yanhuang Republic, walked in from outside the house.)
"Hahaha, I'm sorry, but I'd like to thank you for letting the three distinguished guests and busy people come here in person!"
"Minister Chen, you're so polite!" When the three people in the room saw the caller appear, they all stood up and said politely. Since it was Chen Deming himself who made the call, the three of them came to Beijing in such a dignified manner.
"Let me introduce to you, this is Wang Xuelin, the general manager of Jinfan Company." Chen Deming didn't talk too much. He pulled someone out from behind and introduced him.
"Hello seniors, my name is Wang Xuelin. Please give me your support." Wang Xuelin, dressed in formal attire, said humbly.
"You're welcome, you're welcome!" Ma Yun, Liu Qiangdong, and Zhang Jindong looked at each other and knew that the "rightful owner" had arrived this time, but they just didn't know what kind of medicine was being sold in the gourd.
After the guests and hosts are seated.
"Ahem, you may be wondering why three people were suddenly called to Beijing. In fact, the main reason is that Jinfan Company, where Wang Xuelin works, has developed a new device that has unimaginably promoted e-commerce, shopping and even the entire Internet.
And it has a pioneering role, well, it can also be described as subversive." Minister of Commerce Chen Deming spoke first.
“The role of disruption?”
“The entire internet?”
Seeing that the three people were doubtful, Minister of Commerce Chen Deming smiled slightly and said to Wang Xuelin: "Xiao Wang, please tell me in detail."
"Yes!" Wang Xuelin nodded in reply, and then said: "The companies where several seniors work, Tmall, JD.com, and Suning.com are all leaders in Internet e-commerce in Yanhuang. They are also at the forefront of e-commerce and are the most capable.
I see great prospects for Internet e-commerce in the future. However, in the nearly infinite Internet shopping opportunities, with the current level of technology, there are always a few pitfalls that cannot be avoided for the time being."
"Oh? Which ones?" Ma Yun was curious.
"A representative one is the issue of clothing size and shoe size. For example, when a consumer purchases a certain piece of clothing or shoes, although he or she has carefully looked at the size comparison chart, after all, everyone's height, fat and thinness vary greatly, and there will always be a fit that doesn't fit.
, the effect is not as good as expected, which leads to side effects such as returning or exchanging goods or not returning the goods if it is too troublesome, but will not buy from this store next time. By extension, even cars, by virtue of
With a few pictures, a few paragraphs of text, and one or two video introductions, it is difficult for consumers to make up their mind to buy because they do not know enough information about the specific details of the target item and whether it is suitable to meet their needs. As small as a precious necklace
Or a ring, because the price is high, it is not known whether it is genuine, whether the size is suitable, and whether the effect is as expected, thus limiting a large amount of potential consumer demand."
"This should be a problem that your company wants to solve when developing products." Liu Qiangdong asked.
"Yes, our company has developed a 4D scanning device for this situation."
"4D scanning equipment?"
"Yes, through 4D scanning equipment, 4D images are generated, and then using 4D online equipment, you can try on clothes, shoes and hats, necklaces and rings, and even test drive cars, etc."
"Really?" After Zhang Jindong heard this, he first felt like he was listening to a fairy tale from heaven. Ma Yun lowered his head and said nothing, thinking about the possibilities of today's technology.
"Okay, don't just talk, seeing is believing. Let's go take a look at 4D related equipment." Minister of Commerce Chen Deming interjected.
"Is there 4D equipment here?"
"Yes, for demonstration, we installed several units in advance." Wang Xuelin replied.
"Okay, let's go and take a look now!"
Five minutes later, in a large conference room at the back of the office building, Ma Yun, Liu Qiangdong, Zhang Jindong, Chen Deming and Wang Xuelin stood in the room, whispering to several machines.
There is a machine in the middle of the room. It looks like a large iron frame. It is more than 3 meters long and wide, and more than 2 meters high. There are camera-like devices on the front, back, left, right, and bottom. Through data cables,
Connected to a set of computer equipment next to it, it seems that the latter is the control system.
"This is 4D scanning equipment?" Jack Ma asked.
"Yes, let me give you a demonstration." Wang Xuelin said, supporting a piece of clothing on a floor-standing clothes rack, and then placed it in the middle of the machine. He explained: "Front, back, left, right, top, and bottom.
Each of the high-performance camera devices can emit 1,000 beams of positioning waves, so there are six thousand beams in total. They have low-intensity penetration functions, but the radiation intensity is lower than wifi, so there is no need to worry about health problems. This
These positioning waves, after reflection and aggregation, coupled with other decoding and computing equipment, can scan the length, width, height, thickness, spacing, shape, color, etc. of the object in extremely detail. Finally, by summarizing the data into the computer, it can be almost 100% accurate.
Simulate the target object. Here, please put on a semi-covering helmet (containing special components that can measure the user's body shape), sensor gloves and anklets to actually feel it."
Half a minute later, everyone who had finished dressing entered the virtual room with a beep.
"Hey, what a real image. The performance of this LCD screen should not be simple, right?" Liu Qiangdong, chairman and CEO of JD.com, which started out as a digital product manufacturer, could tell at a glance that the performance of the LCD screen was far superior.
Far more than the mainstream products on the market.
"Yes, Mr. Liu, this is an LCD screen developed by ourselves. Its performance is indeed much better than the mainstream products on the market." Wang Xuelin replied.
"It's interesting. You can see your hands, feet and even your body. It's a very interesting technology." Jack Ma commented.
"I will introduce clothing data below." As Wang Xuelin finished speaking, a men's suit appeared in front of everyone.
"Is this the dress that was scanned just now?"
"Yes, the parameters of the clothes in front of everyone are the same. In addition, you can also bring up the fitting mirror."
"The clothes have no weight in the hand. Although the gloves have a slight current induction, the touch is slightly worse." Zhang Jindong, the helmsman of Suning Appliances, commented.
"After all, due to the limitations of current production technology and costs, this set of equipment is a balance between performance and cost."
"How much does a complete set cost?" Liu Qiangdong from JD.com then asked.
"Helmet, gloves, and anklets, total 1,999 yuan for a set."
"1999 yuan? It's a bit expensive, not cheap. It's still very difficult for consumers to simply spend money to buy this set of equipment. It can be said that there is definitely a market, but 1999 yuan limits the entry barrier." Ma Yun heard the quotation and weighed it.
The main consumer force finally let out a sigh of relief as they reached a price that was psychologically acceptable to them.
"If you just want to try on clothes, shoes or fully appreciate other products, it is indeed a bit expensive. However, our set of products has other appeals."
"Point of appeal?"
"This set of equipment is originally intended for gaming, and it was originally developed for 4D gaming."
"tour?"
"Now I will connect to the company's main server to let everyone experience the naval battle game we have developed. Well, Xianxia Game is still under development. In fact, the latter is our main game."
Half an hour later, the first meeting room.
Three e-commerce executives who had experienced 4D games sat in chairs, silent, and began to think about the future development direction of the Internet.
"I have to say, maybe this set of equipment will really set off a storm on the Internet!" Liu Qiangdong from JD.com lit a cigarette and said first.
"Experiential shopping is the future development direction of the Internet. Although this is still a bit rough, due to the uniqueness of the technology, it has great potential." Zhang Jindong nodded.
"Minister Chen, can you tell us why you called us here this time?" Ma Yun looked at Minister of Commerce Chen Deming and asked.
"It's actually very simple. After I had in-depth contact with Jinfan Company, I discovered that this set of gaming equipment, in addition to shopping and gaming functions, can also add functions such as building your own virtual cloakroom and virtual real estate in the virtual world, and conducting activities similar to 'The Sims'
virtual decoration operations, as well as virtual foreign travel, 4D classroom education and teaching, virtual concerts, film and television experiences, etc. It can be said that there is great potential
, but as a new company, Jinfan Company has no intention or necessity to spend a lot of energy, manpower, material resources, and financial resources to open up the already fiercely competitive domestic e-commerce Red Sea. What they mean is a strong alliance, provided by Jinfan Company
With technology and products, existing large-scale e-commerce companies in China will invest resources and traffic to make the domestic e-commerce market bigger, and eventually expand abroad to achieve a win-win situation."
"Import traffic?"
"Yes, the "Second World" we just entered is a platform where you can each open a virtual store."
"Doesn't this mean we have to raise our competitors with our own hands?" Liu Qiangdong from JD.com asked warily.
To be continued...