Chapter 264: A National Brand Coming Back from the Dead
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The main plane, Yanhuang Continent, November 2013.
Compared with the slump of the entire world economy since the "Leonid Meteor Storm", the Yanhuang Republic at this time can be said to be prosperous. First of all, since
Beginning in May 2013, in the face of the sudden explosion of domestic consumer demand (actually Wang Fan placed huge orders again and again), the military factories, textile factories, food factories, steel plants, and machinery factories in Yanhuang were
, farm implement factories, garment factories, kitchenware factories, sanitary ware factories and other light and heavy industries are operating at full capacity to explode production capacity.
Due to sufficient orders throughout the year, workers of all ages working in various factories not only do not have to worry about being laid off, but because there are more and more job openings outside and starting salaries are getting higher and higher, factory bosses are deeply afraid of their workers at this time
Unable to resist temptation and change jobs at critical moments
The contract was broken and some additional overtime pay had to be paid. Therefore, the employees who had more spare money naturally spent more money on daily expenses, respecting the elderly, dressing up, etc.
It has prospered the already prosperous domestic consumer market.
As the domestic economy increases, the quality of economic growth cannot be left behind. As new batteries and virtual gaming equipment are successively put on the market in large quantities, two new market segments have been virtually added: throughout the Yanhuang Republic, car ownership
The number of vehicles has already exceeded 200 million. Even if they replace only one-fifth of them with new batteries, it will drive tens of billions or even hundreds of billions of economic growth.
Growth, in addition, due to the high plasticity of battery size, the standby durability time of mobile phones, notebooks, pads and electric vehicles has increased by more than ten times, which has also driven a small wave of replacement sales of these products; in addition, virtual gaming equipment and scanners
The low price and low threshold of equipment have brought virtual tourism and online shopping directly into the 2.0 era, promoting the growth and development of various e-commerce companies.
Of course, a coin always has two sides. Soon domestic experts jumped out and began to comment on the "irrational" growth of this round of economy. By analyzing the industry proportion of the country's various industrial growth, they concluded that this growth is likely to be another
The "four trillion" effect belongs to drinking poison to quench thirst.
It cannot continue to grow non-sustainably for a long time. But for the people of Yanhuang across the country, we will talk about the future later. Anyway, things are great now. The factories are busy, bonuses are received, and the future is promising. Naturally, they are happily planning their own small calculations.
Live your own little life happily.
Soon, in early November, the Yanhuang government announced that it would use state power to "aggregate" domestic "cell-style" demand and concentrate individual "fragment orders" to set up the "I Buy" function in the virtual game.
The economic growth killer has quickly added fuel to the fire, further stimulating the already prosperous domestic demand market. Due to the biggest feature of "I Buy" - high authenticity, buyers and sellers must be authenticated by ID cards, photos, fingerprints, etc.
There are also "I bought"
Ultra-high security and credibility. Buyers must first deposit the purchase price into special accounts opened in various commercial banks (connected to the People's Bank of China through the internal network), and then connect to the "Buy" payment software in the virtual store
, you can carry out shopping activities. In other words, there is no "empty-handed" fake contract. Every purchase order posted on the page has a corresponding amount of deposit in the bank account of the initiator (log out of the purchase order
After receiving the message, the funds are automatically temporarily frozen).
Although this very "inhumane" policy was criticized and resisted by buyers from all walks of life, Wang Fan's RMB 1.5 trillion allowed the transaction to proceed smoothly and "forced" buyers to
You must follow this rule. Of course, if you really have financial difficulties, you can reduce the purchase amount. For example, if you only have 500,000 yuan, you originally wanted to buy
00,000 goods, relying on the supplier's funds to maintain and make profits. Now this method does not work, but you can also only buy 500,000 goods and sell them first. Anyway, the slogan promoted by the government is: "This is to build national integrity."
The first step in the system”!
Of course, rights and obligations are equal. If the seller who takes the buyer's order provides substandard goods (each order has detailed regulations), then the seller cannot benefit from the virtual third party that supervises the funds.
Store, get one penny payment. Use Wang
In other words, in a virtual store, transactions are very simple. You place an order, make a good product, and get income. There is no need to go to any trouble or negotiate prices. This is the fairest platform possible. It relies on design and performance.
,Quality Judgment and Survival,Prohibited here
Counterfeiting. As for how to ban counterfeiting, the method is very simple. The scanning equipment produced by Yadi will remember the parameters of the sample while scanning when the seller provides the sample to the buyer. If the goods finally provided by the seller are
Performance deviates from the sample by a certain ratio
For example (according to relevant national regulations and international practices), for every number of pieces that deviate, it will be considered as how many pieces are unqualified, and the corresponding payment will be deducted. In this way, those in the eastern, central, and western parts of Yanhuang, young and old, are all here.
Find your own opportunities and wealth in virtual stores.
Yuan Shengping is sitting at home watching TV and enjoying the rest of his life. He is a retired worker. Before retirement, he was an employee of Shanghai Seagull Digital Camera Co., Ltd. As an old man in his 60s, he has witnessed the development of Seagull Camera
Brilliant, it also experienced the demise of the Seagull Camera.
Regarding the origin of the Seagull Camera, although Yuan Shengping did not see it with his own eyes, he heard about it countless times and still clearly remembered the origin of the Seagull Camera: It was in May 1949, when Shanghai was formulating its first five-year plan.
At that time, I thought about several light industrial products including cameras.
The product was produced. Then there was continuous effort and trial and error. It was not until October 1957 that a small camera imitating the German Leica (a) was trial-produced. Then starting in 1958, the 8-1 and 58
-Type 2 35mm compact camera, Type 58-3 1
Folding cameras, 58-4 type 1 twin-lens reflex cameras and DF-7 high-end single-lens reflex cameras. In the "shortage economy" of the 1980s, Seagull cameras and Phoenix bicycles, Sanwu clocks, Shanghai brand watches, and Butterfly brands
Sewing machines and so on are the darlings of the market, and buyers must purchase them with tickets. They are the real top luxury goods in the country.
However, with the opening of the domestic market and the influx of similar foreign products, Seagull Camera, like many Yanhuang national brands, dimmed, disappeared, and was forgotten.
"Ring~~" The sound of the landline phone in the living room interrupted Yuan Shengping's memories.
"Hello, who's there?"
"Master Yuan, you're at home, great! Do you remember? I'm Zhu Ming!" A familiar voice came from the phone.
"Zhu Ming? Well, oh, it's Factory Director Zhu!" Remembering that Zhu Ming is the current factory director after the privatization and restructuring of the factory, Yuan Shengping was surprised and confused. What did Director Zhu want to do with him today when he had nothing to do?
I know that although my craftsmanship is the best in the factory, now is the era of digital cameras. My glory, like the seagull camera, belongs to the past tense and has long since ceased to be popular. Now if you buy three rolls of film, the seller will give it away
You have an old camera.
"Haha, just remember it! I'm on the way and will be at your house soon. Let's meet and chat."
Half an hour later.
"Director Zhu, please have tea!"
"Thank you, Master Yuan, you are so polite!" Zhu Ming thanked him politely, and then chatted for a few words before turning to the main topic of the day: "Master Yuan, do you still remember the Leica m3 camera from Germany?
"
"Leica m3? How could I not remember? When I was learning art, this was the first machine my master taught me!"
"Yes, it is a classic of an era. I remember that a long time ago, the French filmed a short film. A blind man was being helped walking on the street. A young girl walked by. He sniffed and said, 'Chanai'
You're passing a luxury car, and as soon as the car door rings, he casually says "Mercedes"; a man on the roadside
The photographer pressed the shutter, and the shutter clicked crisply and smoothly. He said "Leica" without thinking! It is the Rolls-Royce of cameras! A brand that was once known as the three representatives of German craftsmanship along with Mercedes-Benz and Montblanc.
"Boss Zhu Qiang, who lives and breathes cameras, is very familiar with the history of Leica.
"Yes, the master also said at the beginning that the quality of German Leica is great. How great is it? It is sturdy and durable, with excellent imaging quality and easy maintenance. It is especially durable. It is said that soldiers on the battlefield encounter emergency situations (such as being about to be captured).
destroying the equipment he carried when captured)
Generally, soldiers can smash cameras with hammers or gun handles. Only Leica often needs to tie a grenade to the camera to blow it up. Haha, but that is all in the past. Now it belongs to the era of digital cameras. Traditional cameras
No matter how good the quality is, it’s useless.”
"Ahem~~ That's what I'm here for this time. Master Yuan, if I ask you to 100% copy the German Leica m3 produced by the manufacturer, is there any problem?"
"One hundred percent?"
"Yes, m3, the performance and technical indicators must be 100%. We don't need to worry about the nameplate (that is, the trademark). What customers require is only the technical indicators! (Historically, the Leica m3 was born in 1954, when Europe had just emerged from the post-war depression.
.Leica will use all its accumulated technical reserves to
On top of this camera, the camera uses a solid brass body, and all technical indicators are second to none. It established the status of Leica M series cameras in one fell swoop, and also established the basic pattern of the post-war rangefinder camera era.
, from the start of production in 1954 to the suspension of production in 1966, the cumulative output exceeded
10,000 units)”
"Let me think about it~~" Yuan Shengping, who has been dealing with cameras all his life, would be happy if he could still produce his favorite traditional cameras after retirement. After pacing around the room for a few minutes, he replied: "
If Mr. Zhu, you can get all the equipment and personnel I require in place, I am more than 90% sure. But what kind of film do they plan to use?"
"I asked about the film, and they chose 'Lucky' (a Yanhuang famous brand product that also disappeared due to the era), but you have to promise me that you must teach the employees in the company that the annual demand from customers is very large. Only in this way can we guarantee
Delivered on time.”
"The company has already decided? You must know that this is only of collection value. How many orders can they make?"
"Customers have a soft spot for him, with a total of 5 million units! The unit price of each unit is 300 yuan! (Since the launch of Leica m3, not only in the photography world, but even in various circles such as politics and entertainment circles, it is all about status and status.
A symbol of taste, some users are especially fond of the brass color grinded on the edge of the black camera, while other users can't let go of the unique shutter sound of the Leica m3. Photography masters in the photography world even prefer it.
Leica m3 is regarded as the jewel in the palm of my hand. And the users of m3 are even more astonishing: Henri-Cartier-Bresson, the famous photography master who created the "Decisive Moment" theory, Queen Elizabeth II of the United Kingdom, Arden, the first Prime Minister of the Federal Republic of Germany
Na. Historically, the German federal government once listed Leica as a diplomatic gift to international friends. Therefore, in the first target plane, m3 is invincible in the field of cameras)"
So, under Wang Fan's intervention and guidance, one after another classic products in world history, after being replaced with the Yanhuang trademark, were slowly and gradually sold to the first target without any notice from the whole world.
world. Among them are: Seagull Camera, Lucky Film, Phoenix Bicycle, Feige Bicycle, Forever Bicycle, Maxam, Sanwu Clock
, Peacock Radio, Gem Flower Watch, Shanghai Brand Watch, Butterfly Brand Sewing Machine, Feiyue Sewing Machine, Qinchi Wine, Rising Sun Ice Tea, Xiangwang Beer, Harbin Beer (foreign acquisition), Prince Milk, Tianfu Coke, Jianlibao, Robust
(foreign capital acquisition), Zhonghua Toothpaste (foreign capital acquisition), Dabao (foreign capital acquisition), Ostrich Ink, Hero Pen, etc.
Chapter completed!