"...Pepsi is neither too much nor too little. You can drink as much as you want for 12 ounces. It costs 5 cents. You can drink twice as much. Pepsi is your drink."

In the Courier newspaper office, as the radio drama ended, CBS began to insert subsequent advertisements.

For some industries, the Great Recession and crisis were also turning points.

Pepsi-Cola was born twelve years later than Coca-Cola, which also resulted in its long-term dominance in the beverage market.

At the same time, during this period, more than one hundred beverage companies participated in the competition in the cola market.

"Amendment No. 18 (Prohibition Act)" restricted the manufacture of alcoholic beverages, but instead provided a huge market for other beverage products. Especially affected by the Great Depression, the distressed people needed spiritual sustenance. Coke and

Coffee also developed vigorously during this period.

Of course, even in the Coke market, there is still a serious gap between rich and poor.

Powerful like Coke, Coke has always occupied a leading position.

Others, such as Pepsi-Cola, Alpha-Cola, Ami-Cola, Amla-Cola, Broma-Cola, Cabo-Cola, etc. are all competing for the market under Coca-Cola.

Among them, Pepsi-Cola stands out because of its low-price strategy.

As claimed in the radio advertisement, during this period, a 6.5-ounce bottle of Coca-Cola cost 5 cents, but if you used this money to buy Pepsi-Cola, you could get a 12-ounce double Coke.

It was by taking advantage of the economic downturn during the Great Depression that Pepsi successfully attracted the working people who wanted to taste the taste of carbonic acid but were short of money, and successfully used its price advantage to steal part of Coca-Cola's market among the American working class.

At the same time, it has narrowed the distance between itself and Coca-Cola, establishing its position as the second largest Coca-Cola brand.

Of course, Pepsi wasn't the only brand that rose to prominence during the Great Recession.

Another well-known industry is condoms. Affected by the economic impact, people need to avoid anxiety and find cheap means of pleasure, but do not want to have children. After all, during this period, many people cannot even support themselves, let alone have children.

.

As a result, the condom industry flourished.

Although times are tough, there are always ways to make money.

Whether it's the beverage market, the security market or the newspaper industry where Colin works.

There is no doubt that the Great Depression was a bad era, but it was also an era that gave birth to painful life.

…

"Then, the rest will be left to you, Old John."

In the cheerful cleaning soap advertisement, Colin checked the time on his pocket watch, stood up and said to Old John in the newspaper office.

"Leave it to me, sir."

In front of the typesetting machine, Old John nodded while finalizing the text on the comic.

"Sir, your umbrella."

When he came to the door, he put on his clothes and hat again and took the umbrella from Little John's hand. Colin turned his head and glanced at the busy workers in the newspaper office, then opened the newspaper office door and faced the heavy rain and came to the street.

"Maybe I should buy a car?"

Standing in the heavy rain with an umbrella, Colin couldn't help but think...

The Great Recession was definitely a bad time for the auto industry and the oil industry.

However, for those who want to buy a car, it is a good time. They can buy a new car at half or more than the price before, and the price of gasoline is also unimaginably cheaper.

The stock price of oil fell to less than 3 US dollars. This is only the budget price of the stock market. In fact, the market price is even lower, and some sales prices with obvious declines directly fell to 0.4 US dollars.

Of course, if he is unwilling to accept such a price, Colin can buy a second-hand car.

During the Great Depression, the first mortgage for many bankrupt middle-class people was their cars.

If he wanted to, he could even spend a hundred dollars to buy a 70% to 80% new luxury car.

Dudu——

Just as Colin was thinking about buying a car, the sound of a car horn from behind interrupted his thinking.

Turning his head and looking at the familiar figure in the car, Colin immediately stepped forward and got into the car.

"Long time no see, Colin."

Fleetwood 75 series, Cadillac produced only 48 units of the luxury car.

And right now, Colin is sitting in one of them.

In the luxury car, Hughes held a cigar and greeted Colin who got into the car.

"haven't seen you for a long time."

Closing the umbrella and leaning it against his hand, Colin looked at Howard Hughes, whose skin was obviously much darker than a month ago, and nodded: "It seems that you have gained a lot from this cruise."

"really."

Hughes nodded, took a puff of the cigar in his hand, and said with a little excitement in his tone.

"The sea is indeed a good place. I can now understand why Herman Melville praised the connection between man and the sea so much in "Moby-Dick". I have been to the sky and walked on the earth, but

I rarely set my sights on the sea..."

It is not difficult to see from Hughes's description that this trip on the sea left a profound impression on him.

"In the past, I always thought that the sea was a rather monotonous existence, but it wasn't until this voyage that I discovered that the sea is wider than I thought before. During the voyage, we passed countless islands and saw the largest island in the world.

Animals have experienced dangerous storms, especially in Greenland. Those huge and magnificent icebergs and the huge and beautiful scenes created by the power of nature give people an illusion of insignificance."

When talking about Greenland, Hughes looked obviously lost in thought.

He seems to be recalling his shock when he saw the iceberg.

"So, you've captured footage of the iceberg?"

After watching Hughes dazed for a while, Colin opened his mouth and redirected the topic back to the movie "Titanic".

Don’t forget, the main purpose of Hughes’ trip to Greenland was to film the movie.

"Speaking of this issue."

After recovering from Colin's reminder, Hughes lowered his head and took a puff of his cigar. He paused for a few seconds before saying: "The photographer team did capture the shocking scene of the iceberg, and we also confirmed it in the projection room of the ship.

The effect of shooting.”

Although Hughes' tone didn't have many ups and downs, Colin still noticed something from his reaction...

Sure enough, under his gaze, Hughes in the car changed the subject, shrugged and said in a helpless tone.

"However, I was not satisfied with the finished product, so I planned to reshoot it all."

Such a 'willful' approach would be unbelievable to others.

But for Howard Hughes, it was not something unacceptable.

After all, when he was filming "Hell's Angels" before, he had already cut off the silent film and remade it into a sound version.

Of course, Colin still cooperated with the inquiry on the surface.

"Why?"

Hughes took a puff of his cigar, glanced at Colin in front of him, and then slowly replied.

"Because of Superman and Mickey Mouse."

After hearing Hughes' answer, Colin's face immediately showed a surprised expression.

He had anticipated various reasons for Hughes to reshoot, but he obviously did not expect that his decision this time would actually be related to the animated short film he co-produced with Disney.

"After I came back from Greenland, I originally planned to start making a movie right away, until I saw your short film. The colors in the short film made me suddenly lose the idea of ​​shooting a black and white film. Compared with the gorgeous world of the short film

, black and white movies are too monotonous and boring. We are obviously in a colorful world, so why should we go to the cinema to watch a black and white movie."

Colin obviously did not expect that color animation would have such a huge impact on Hughes.

It even changed his mind about movies.

"After watching "Superman and Mickey" in a private cinema, a thought has been lingering in my mind, that is, since animation can be produced in color, why can't movies? There is no doubt that color movies are the future

The trend is just like the sound film replaced the silent film era. People are always pursuing better things. Since color films will become the trend of film development, why should I continue to shoot black and white films?"

The craftsmanship of color technology has always existed in the film industry, but due to its cumbersome process and high cost, it has always been just an embellishment of Hollywood scenes.

In many film productions, this technology is often used only in a few scenes, such as weddings or dances.

It would take a few years for color films to become truly popular, with the development of dye transfer and cementation processes. Before that, black and white films were still the mainstream of films, just like the development of sound films in the silent film era.

, when sound technology appeared, film practitioners were worried that the presence of sound would make the movie look fancy and distract people from the movie story.

Prior to this, Hughes wanted to make a complete color film, which was obviously quite time-consuming and expensive.

Moreover, no one can guarantee that movies produced through color technology will make money.

Such a time-consuming and labor-intensive approach with huge risks, ordinary people may not consider it at all. However, Hughes is obviously not an ordinary person, as Luo Yin Disney once mentioned in a letter.

, he is a maverick existence who goes his own way.…

Therefore, after deciding to make a color version of the film, Hughes had already made plans to sail on a ship again.

Even though the film in his hand uses color transfer technology, it can show colors.
To be continued...