Chapter 204 Display Window

"Is there a toy store nearby?"

Colin was not shaken by the toy return incident. He pondered for a moment and then asked Herman in front of him.

According to the location mentioned by Herman, the two came to a toy store near Fisher-Price.

This is a small-looking store filled with a variety of toy products, most of which are mainly wooden and metal toys. The most conspicuous place in the store is a box of Jack pine (

The 'letter block' made of yellow pine wood) was actually a very famous early building block toy.

Carving letters on the wooden square blocks allows children to play while also having certain educational significance.

Others, including ball toys, metal assembly toys, puzzle jump ropes, are all common types of toys during this period.

It is worth mentioning that Colin even saw a Mickey Mouse model authorized by Disney in the store, which is said to be one of the most popular items in the toy store.

Of course, this popular product type also includes Superman dolls.

Turning his eyes away from the wide variety of toys in the toy store, Colin quickly saw the box of Kandor City Lego toys.

But compared to other toys, the location of the Lego toy box is not conspicuous.

This was obviously affected by returns. Even while Colin and Herman were watching outside, someone took a box of Lego toys to the toy store to return the goods.

"Sorry, sir..."

After witnessing the entire process of the other party's return, Colin stepped forward to stop the other party.

"Who are you?!"

Looking at the figure blocking him in front of him, the man couldn't help but show a vigilant look on his face, and subconsciously stuffed the refund money in his hand into his arms.

Not far away, the owner of the toy store seemed to have noticed the situation at the door of the store, and he poked his head and looked outside.

Seeing this, Herman, who was standing by, quickly stepped forward to explain.

"It's me."

"It turns out it's you, Herman. I thought you were some suspicious guy? By the way, what are you doing?"

As a toy manufacturer, Herman was obviously very familiar with the owner of the store. In fact, all the toys produced by Fisher-Price in the past were sold in the other party's store.

"Don't worry, sir, we don't have any malicious intentions."

Looking away from the man's hand, Colin explained, pointing to the toy store behind him and saying: "Actually, we are the manufacturer of Lego toys that you just refunded. I just came here to ask.

What's the reason why you don't like this toy?"

Being caught red-handed by the toy manufacturer, the expression on the man's face was somewhat embarrassing.

He hesitated for a moment before explaining: "Actually, there's no particular reason. I just don't like the weight of this Lego. It seems too light. If I accidentally lose it, I'm worried that I'll find it."

Less than."

The advantage of Lego being lightweight seems to have not been accepted by the public in this era.

After briefly explaining the reason for his return, the man hurriedly left the store. Watching the other man leave, Colin turned his head thoughtfully. The owner of the toy store on the other side was also complaining to Herman.

.

"...It seems that everyone doesn't like this toy called Lego. Although the sales of the previous wooden Lego were not high, at least there were no such high returns. In just one morning, I have received almost five or six

People are coming to return goods. This is not a good sign. Herman, if possible, I hope to return the Lego toys in the warehouse to you..."

"this?"

Faced with the toy manufacturer's request, Herman seemed a little hesitant.

"no problem."

On the other hand, Colin nodded and agreed without hesitation.

Hearing his response, the toy dealer turned his eyes to Herman aside with some confusion, and the latter also introduced him: "This is Mr. Colin Looper, the manufacturer of Lego toys.

All the Lego toys produced by Snow are in cooperation with him. In addition, he is also the creator of Superman, and Fisher-Price's Superman dolls were produced under his license."

Through these introductions, Herman implicitly reminded the toy dealer that if Colin was offended, the toy dealer might not allow him to sell Superman dolls in the future.

As a nearby toy dealer, Herman obviously has a good relationship with the store owner, so he is willing to give such a reminder.

"Sorry, Mr. Colin Looper..."

The toy dealer obviously heard what Herman meant, and explained to Colin with a somewhat reluctant expression: "That's not what I meant. Although returns have appeared one after another, in fact, customers who are really willing to buy Lego toys

Quite a few, maybe people haven’t fully accepted this brand new toy, and maybe the situation will change after a while.”

During the Great Recession, toy manufacturers were also hit.

Toy manufacturers like Fisher-Price that were able to still make money during the Great Depression were obviously in the minority. In fact, the vast majority of toy manufacturing factories were forced to go bankrupt at the beginning of the Great Depression. Among the toys that are still in circulation on the market,

Most of them are old brands that have been in production for a few years before the Great Depression.

These products have been circulating in the market for a long time, and there is almost no freshness. Similarly, in terms of sales, they can only be described as stable.

The Superman doll is obviously not included in this list.

Toys authorized by Superman or Disney are already very popular and are easy to sell for toy manufacturers.

This is one of the reasons why he changed his attitude after learning that Colin was the authorizer of the Superman doll.

In this period, it is not easy to find toys that can really make money. Once the popular product of Superman doll is lost, the loss for the toy dealer is not just as simple as selling one less toy.

"No, you misunderstood me, sir."

Of course, Colin is obviously not the kind of person who cares about a toy manufacturer's return.

The reason why he agreed to return the product was not out of temporary anger, but because he had his own ideas.

"I misjudged the situation of Lego products. Next, I will sort out the toy dealers who want to return them, take back the Lego toys in their hands and distribute them, focusing on placing the Lego toys in those who have displays.

A cupboard in a toy store.”

What you see is what you get, which is a very classic sales method.

It is commonly used in the sale of goods such as clothing, and Colin also puts it on top of his Lego toys. In the toy store, he has discovered that most of the items sold in the store are simple toys.

Toys do not require much explanation. Just placing a product allows customers to make a choice.

Lego toys are obviously not included in this list. As a new toy product, customers cannot feel the charm of this type of building block toys simply through the packaging box.

After all, unlike ‘letter blocks’, the history of Lego bricks from birth to sale is only a few months.

Moreover, the transformation process of toys from wood to plastic is also extremely short, far less than the accumulation process of Lego bricks in history.

Therefore, in this case, if you want customers to accept this lightweight plastic toy, you can only arouse customers' interest by constantly displaying the finished product. At the same time, after the display of toy products, customers will also clearly understand

The general condition of Lego toys can greatly reduce the occurrence of later returns.

In addition, although there is no historical accumulation of Lego bricks in the world, Colin also has a brand effect that historical Lego bricks do not have in his hands.

Through the addition of Superman, it can better help Lego open the toy market.

In fact, although the return situation of Lego toys still exists, its sales are also amazing.

After all, in addition to those customers who have novel ideas or simply buy because of advertisements in radio dramas, the toys themselves also have a group of loyal fans. As readers of Superman, they buy Lego toys not just for the toys, but also for the toys.

The added value of toys.

In short, with the existence of these readers, at least Colin does not need to worry about the situation where Lego toys will not be sold at all.

After listening to Colin's explanation, the expression in the toy dealer's eyes became a little more struggling. He glanced at the Lego toy boxes piled in the corner behind him, and finally gritted his teeth under Herman's gaze.

"No, Mr. Colin Looper, I will not return the goods. I plan to continue to sell these Lego toys in the store."

Seeing the series of psychological changes of the toy dealer, Colin still reminded him: "But, sir, Lego toys need to have a special display space, and you do not have this condition here."

"I will find a way, just give me one day, just one day, and there will be a display cabinet in the store tomorrow."

To this, the toy dealer responded with a decisive tone.

Sure enough, the next day, Colin saw the toy dealer's solution in the store.

He actually found someone to build a movable glass cabinet that night to specifically display Lego toys.

Looking at the completed LEGO model of Kandor City assembled in the cabinet, Colin naturally had no reason to refuse. He even 'thoughtfully' asked Herman to send more LEGO minifigure toys to the cabinet, including

A Lego minifigure of Superman and a green minifigure of Brainiac to restore the scenes in the comics.

Of course, except for the toy dealers near Fisher-Price, not all toy dealers were willing to accept Colin's proposal.

Part of this was because there were no cabinets in the store, but mostly it was because of the return status of Lego toys, which made them not optimistic about subsequent product sales, so they quickly accepted Colin's request to return the remaining products.

All the LEGO toys purchased were returned.

Although Colin understood these toy dealers who returned goods, he also set rules.

That means from now on, Lego Toys will only choose to cooperate with toy manufacturers who are willing to display finished Lego bricks in their windows.

In the future, if these toy manufacturers want to cooperate again.

Sorry, according to regulations, we will install the display window first.

And the requirements for this window are not just as simple as a mobile glass cabinet, but a real window in the store.
To be continued...