Chapter 284 Superman Badge(1/2)
Bang, bang!
"The trial is over and the court is now closed!"
Inside the New York Federal District Court.
As the hammer fell, the presiding judge officially closed the court and struck the hammer again.
After the presiding judge announced the end of the trial, the clerk immediately stood up and organized the withdrawal from the court, announcing: "Everyone stand up. Please ask the presiding judge to withdraw from the court."
After the members of the collegial panel left the court, they announced again: "Litigation participants and observers are requested to leave the court."
The presiding judge did not make a verdict in court. The lawyers hired by RCA were also well-known in the United States and had professional litigation experience, even though Thomas Dewey had prepared sufficient evidence, including inviting Philo Fine.
Tolman, Sworth's teacher at high school, testified and even drew a sketch of Farnsworth's idea in court.
But the Radio Corporation of America still clung to an image technology patent obtained by Zorikin in 1923, and this was the prototype of their television.
The two sides launched a fierce attack and defense in the court. Although Thomas Dewey was only the chief assistant of George Z. Medali, he also showed pure legal skills and once took the lead in the patent litigation, especially
The opponent's practice of biting in one direction and not letting go can vaguely glimpse the shadow of the opponent's future "gang nemesis".
Although the outcome of the lawsuit was not announced in court, Thomas Dewey had clearly realized that his side should win the lawsuit. After all, they were so advantageous in terms of evidence.
On the other hand, Radio Corporation of America was obviously aware of this, so after the presiding judge announced his withdrawal from the court, they left the court without stopping.
…
"...We only charge patent fees and never pay patent fees."
Walking out of the courtroom, Colin happened to hear the RCA people throw out the classic saying of later generations in the entanglement of the media.
"Come out!"
Seeing Colin and others coming out later, reporters hurriedly rushed over, and the radio company also took advantage of the situation and left the scene.
"Mr. Colin Looper, do you have anything to say to us about the outcome of the trial?"
【Faith(99325/100000)】
Looking at the reporters swarming in front of him, Colin took his eyes back from the content displayed in the text, and then answered calmly.
"There is nothing to say, we will definitely win."
Colin did not have any worries or uneasiness about the outcome of the patent litigation. After all, RCA had never won a lawsuit in its original history, not to mention that this time he hired a more professional lawyer.
"Mr. Colin Looper, RCA does not seem to have any intention of giving up its patent. It is reported that they are already preparing for a new legal lawsuit. What do you think about this?"
"Regarding this, I also accompanied Mr. Philo Farnsworth to the U.S. Patent Office not long ago to file a lawsuit against the Radio Corporation of America..."
Since RCA wanted to entangle it, Colin naturally followed suit to the end.
The patent litigation case can also increase the sales of "The Daily Courier" and indirectly increase the circulation of "Superman" comics and the popularity of television sets. It can barely kill three birds with one stone.
…
"Mr. Colin, according to your request, the publisher has printed 100,000 copies of the Superman badge and included it with the latest quarterly magazine "Superman"."
After coming out of the Federal District Court, Louise Walton immediately told Colin about the production conditions of the printing factory.
"CBS Radio."
After getting into the car, the driver immediately started to shake off the reporters behind him and drove towards the destination.
In order to collect enough [Faith] as quickly as possible, Colin resorted to many tricks, including the Superman badge that Lois mentioned was the means he thought of to increase the sales of the "Superman" quarterly magazine, through random bonuses
The badges stimulate readers to buy and collect ideas.
Similarly, the purpose of his trip to CBS is to promote the release of the "Superman" quarterly magazine.
The "Adventures of Superman" radio drama is ready, waiting for him to record the latest promotional slogan.
Of course, CBS Radio's cooperative attitude also vaguely expresses some positions.
Including William Paley, he expressed to Colin more than once some well-intentioned voices from CBS executives, saying that they were extremely optimistic about the future cooperation with Colin in more aspects.
With the addition of CBS, Colin is more optimistic about the future of TV promotion, but the most critical thing now is to collect the last [belief] in the text first.
…
"The Courier Press Sponsored - The Adventures of Superman."
And at 8 o'clock that night, CBS Radio.
Amid the announcer's impassioned commercials, the radio drama "Adventures of Superman" aired a new episode, a radio drama version with Colin dubbing the commercials.
Announcer: "He has incredible and incredible adventure characteristics. He is faster than a flying bullet and more powerful than a locomotive. Even exploding bombs cannot penetrate his tough skin."
Passerby A: “Look at the sky!”
…
"It's Superman!"
Announcer: “Yes, it’s Superman, the extraterrestrial visitor who comes to Earth with powers and abilities far beyond those of mortals, Superman, the defender of law and order, the guardian of equal rights, the brave fighter against hatred and prejudice.
"
Announcer: "Today, we're moving away from weird bank robberies to kick off another new, comically exciting story about Superman and Batman and Robin, but before we join him in his exciting adventures,
Let’s first take a look at what happened at Colin Looper’s house this afternoon?”
The story of Superman and Batman is the most popular content in the Superman radio series currently being broadcast.
Especially after the second half of the previous episode "Batman Wax Figure" was broadcast, CBS Radio received a large number of letters from readers, expressing their love for the cooperation of these two superheroes and hoping to hear more radio drama stories between the two.
.
On just the second day after the radio drama aired, CBS received tens of thousands of letters, and the radio drama's listening rate once became the station's highest listening rate that day.
For this reason, William Paley had to find Colin specifically to ask him to create more stories about the cooperation of the two superheroes.
Advertising was also one of the terms of exchange negotiated at that time.
You know, with the popularity of the "Adventures of Superman" radio drama, program advertising fees have become the highest-priced period for CBS. Major advertisers are vying for the program's advertising spots. CBS has also spent a lot of effort.
Only then did he convince the advertisers he had already booked to give up the advertising time for "Adventures of Superman" that day to advertise Colin.
Colin: "Hey, Sally, come to the living room."
As the announcer finished speaking, Colin's voice sounded on the radio.
"I remember this voice?!"
In New York, in a small apartment with only one bedroom and one living room.
Stanley, who was leaning next to the radio, heard the voice coming from the radio advertisement, and the expression on his face suddenly became a little surprised.
"It's the voice of Mr. Colin Looper, the author of Superman!"
…
Sally: "Oh, Colin, this is the best gift I've ever received!"
Colin: "What about that one?"
Sally: "Of course it's the one you sent with the comic emblem on it!"
Although Colin, who was doing the dubbing in the commercial at the time, didn't understand why the Valentine's gift was related to the Superman badge, since the line in the advertisement was written like this, he could only play along with the performance.
After it was completed, Orson Welles told him that the ad was originally prepared for the previous advertiser's cereal.
Well, it’s also an odd time period why cereal would be a Valentine’s gift.
Or maybe during the Great Depression, people preferred things that could fill their stomachs rather than flashy gifts.
Colin: "...Everyone knows that this is a good way to collect and obtain a badge. I think it won't be long before many friends will fall in love with this beautifully made badge. As long as you have a copy of "Superman" Quarterly, you can
There is a chance to get a badge with Superman on it, you don’t have to spend a penny more for it, just buy the Superman comic.”
Colin: "Yes, it's that simple. In addition, what's even better is that once you collect eighteen Superman badges, you will have the opportunity to win a hidden version of the Superman badge in a lottery. Everyone has a chance, as long as you work hard enough.
You can collect 18 badges. If you don’t want to miss this opportunity, please hurry up and go to the nearby newsstand to buy it.”
Colin: "Remember, every copy of "Superman" has a chance to get a comic badge!"
…
Announcer: "Now, The Adventures of Superman begins."
Announcer: "Learning that a mysterious robber with superhuman strength has been impersonating himself and planning to steal $5 million, Superman and his friends, Batman and Robin, found an old copy of the Courier Journal.
"I found a clue that the Metropolitan Bank Ticketing Company, which prints money for the treasury, had just completed printing $5 million and stored it in the company's underground vault."
Announcer: "Superman took Batman and Robin and carefully walked on the tomb-like building under the dark sky... It was about one o'clock in the morning. He used [Super Clairvoyance] to discover the bank robber.
The bandit is hiding with two people in the old sewer under the vault. Now we continue to move our sights into the building. Our three friends are in the basement, listening..."
Batman: "What are they doing now, Superman?"
Superman: "Remove loose concrete."
Batman: "Where did the concrete come from?"
Superman: "Below this floor."
To be continued...