Yehu International's negotiation team finally returned with the newly signed contract.

They cut down the 230 million to only 220 million, which was a breath of relief and I was satisfied.

Of course, the most important thing for them is the signing of Han Lan and the ten-year joint sneaker agreement reached with Han Lan. This means that even if the endorsement expires in a year and the contract is not renewed, they can still indirectly

Take advantage of Han Lan's celebrity effect. But the premise is that Han Lan has been popular for ten years.

Yehu didn't even expect it to be popular for ten years. Anyway, it was mainly to open up the Western market. As long as the joint model became popular, other products of their company could also be promoted.

After the contract between the two parties was signed, Tomahawk Entertainment also began to prepare to shoot the commercial MV for "thefox". Christmas, the most important holiday in the West, is more than half a month away. They need to produce the MV before then, a few days in advance.

To increase the popularity of the Yehu brand, Yehu will launch some new products on Christmas Day.

This also includes Han Lan’s co-branded sneakers.

Yes, this thing has actually been designed. If they fail to sign Han Lan, they will start a backup plan and find other stars to co-sign.

Now we only need to make some minor modifications based on Han Lan's opinions and characteristics. It should be rushed out within the next few days and sent to Han Lan for him to wear for filming the MV.

Then a batch will be online for Christmas, and the quantity will not be too large. It is not for the purpose of "scarce things are more valuable" to engage in hunger marketing. The main reason is that the time is too short and the production capacity cannot keep up.

Moreover, I am not sure whether it will be welcomed by the market, so I dare not produce too much for the time being.

Although the main purpose is to open up the Western market, there is no need to choose the location for the music video shooting in Western Europe. There are many places in China that can be used for filming.

The crew finally chose a forest location in the far north for filming, mainly because of the snowy scenery and the effect of the music video would be more in line with the Christmas style in the West.

The mv doesn’t have a particularly complicated plot. It opens with a group of people dressed up as various animals having a party in the forest, and then with the song “whatdoesthefoxsay? (What does a fox say?)” everyone transforms into a fox costume.

, began to imitate the strange sounds of foxes.

There will also be interspersed with some shots taken in the studio, mainly dancing in costumes provided by the wild fox.

Especially the pair of sneakers co-branded by Han Lan, they are so sexy that they must be given some close-up shots.

The Yehu International logo above also needs to be photographed.

It just so happens that the logo of Yehu International is an abstract fox head, so it didn’t feel out of place when it was filmed in the MV.

The entire MV was actually shot very quickly, but the most difficult part was the dance part. Even if we hired the most professional backup dancer team in China, it would be very difficult to make the movements neat and not messy. Therefore, a small dance section often has to go back and forth.

It took several reshoots to pass.

The whole MV was cut in less than four minutes, and the shooting alone took more than a week. But in the end, it was finished five days before Christmas. I sent it to Yehu International for a look. If there were no major problems, I was ready to go online.

Already.

Christmas hasn’t arrived yet, but many businesses abroad have begun pre-heating activities.

Yehu International also uploaded the full version of the MV to their accounts on Yougum and Blue Pigeon.

Many netizens in China probably don't believe it. The accounts of Yougu and Blue Pigeon, the top domestic sports goods manufacturer, only have more than 20,000 followers combined, which is not even as good as some small Internet celebrities.

With so little fan attention, even if the video is tagged Han Lan, it will be very difficult to gain popularity.

But fortunately, Han Lan helped forward it.

With his last twenty-six consecutive wins in the arena, he has been famous all the way from the challenger to the challenged and then to the challenger. His oil barrel and blue pigeon accounts have more than three million followers. Even

Many celebrities also followed him, and almost as soon as he forwarded the video, the popularity of the video began to rise like a rocket.

Of course, the main reason is that this song is a bit magical. Many people reposted it unconsciously after watching the video, and then it started to spread on oil drums and blue pigeons like a virus.

…

…

"Joseph, Han's Oil Drum has updated a video!" Pablo shouted excitedly to Joseph.

The two are no longer in Castile. They rented a house in the lighthouse country and started their new film career.

Joseph was practicing Tai Chi in the living room and became excited when he heard Pablo's words: "Is there a Kung Fu tutorial?"

Pablo shook his head strangely: "No, it's an MV, or to be precise, it's an advertisement."

"watt?"

Joseph was stunned for a moment.

In fact, when many people who follow Han Lan receive his tweets, their first reaction is whether he posts kung fu tutorials or other kung fu related videos.

When I opened it, I found that it had nothing to do with kung fu. I immediately felt that this Chinese boy was not doing his job properly.

Instead of fighting, why are you singing and dancing?

Many foreign fans of Han Lan have no idea that his job is to be a low-profile fighter. Even though he emphasized this in front of the media, many people still instinctively think that he is an excellent Chinese fighter.

Pablo had obviously seen the MV. He smiled mysteriously and handed the phone to Joseph.

Joseph played the video out of curiosity and couldn't help but shake his legs and beat the time as the music melody played.

"This music is very touching. I remembered that Han's job is indeed a singer, a very talented singer. Oh my God, can he also write English songs?"

"Hahaha, their costumes in the music video are a bit weird."

"Is this the lyrics, a children's song?"

Pablo still maintained a mysterious smile. Joseph noticed his smile and suddenly had a bad premonition. Then, Han Lan in the video shouted "What does the fox say? (What does the fox say?)"

The style of the entire MV has completely changed.

"ring-ding-ding-ding-dingeringeding! (ding-ding-ding-ding ding ding ding!)

…”

"Whatthef**k?" Joseph looked at the video of a group of people dressed as foxes making strange noises. He was stunned for a moment, and then couldn't help laughing.

But I soon realized that this song was poisonous.

After listening to this, my head was full of all kinds of ding-ding-ding-ding...

The same scene happened all over the world. It was not until the end, when the renderings and slogan of Han Lan's joint sneakers came out that the audience realized that this was an advertisement!

The video comment area has exploded.

“This video is so interesting!”

"So, what exactly does a fox call?"

"Hahahaha, so funny..."

"I thought Han Lan only knew kung fu, but I didn't expect that he could sing so well and dance very interestingly."

"Yehu International? Is it a sports goods manufacturer? It seems to be from China."

"I want the same shoes as Han!"

"This is actually a sneaker ad?"
Chapter completed!