This competition is obviously not open to public registration, and the contestants are all spokespersons of world-class outdoor products companies, including Millet and Yehu International.

Of course, participation in this competition is not compulsory.

But the winner in the end can win the recommendation of the International Outdoor Sportsmen Association for the next three years and become the official exclusive supplier of products for both companies.

This is a very tempting condition for various outdoor sports product manufacturers.

The exclusive product supplies of the International Outdoor Sportsmen Association and Wilderness Channel are actually worthless. Although the International Outdoor Sportsmen Association regularly holds various events, the demand for outdoor products is too small compared to the global share, and is simply a drop in the ocean.

The same is true for the Wilderness Channel. How big of an order can a small team get? And many times the so-called order is sponsorship, which is free of charge.

What really attracts each manufacturer is their popularity!

At present, internationally renowned outdoor sports experts and survival experts have registered as members of the International Outdoor Sportsmen Association. It is also a platform that outdoor sports enthusiasts trust most, and they can get a lot of professional help on it, so it is not

Many outdoor enthusiasts, survival enthusiasts, and adventure enthusiasts will register membership accounts on it. Currently, the International Outdoor Sportsmen Association is also the most authoritative outdoor organization with the largest number of members in the world.

If you can get the recommendation from the International Outdoor Sportsmen Association, you will undoubtedly get a golden brand.

The same is true for the Wilderness Channel. The outdoor sports and wilderness survival programs they produce have very high ratings and fan base around the world. If their products can appear in the programs, it will have a great impact on brand awareness and sales.

of help.

In the past, the orders of these two companies were basically monopolized by big Western brands, mainly Millet, either Millet or other brands. But now that we have decided to change this method to fair competition, Yehu International definitely cannot refuse.

of.

Millet Company has also recognized this. In fact, due to the rise of Yefox International in recent years, the International Outdoor Sportsmen Association and the Wilderness Channel have already begun to intend to purchase Yefox International's products next year.

If nothing is done, it will not bring good results for Millet Company. It will simply join forces with other Western brands to instigate them to hold such a competition. If you win, it will directly eliminate the threat of Yehu International next year; if you lose,

It won’t be too bad. Anyway, there is a high probability that it will fall into the hands of Yehu International next year.

…

"Mr. Huang, are you sure Han Lan will agree to this? Although he is our company's global brand spokesperson, this matter is not included in the endorsement contract. And let an entertainment star represent our company to participate in this kind of survival competition

, It’s a bit difficult for others to do...” Cheng Yaowen couldn’t help but ask.

"Xiao Cheng, now that people are ridiculing our company's spokesperson for being unqualified, the best counterattack can only be for Han Lan to come on her own. If Han Lan doesn't agree, then our Yehu outdoor sub-brand may need another step.

We have to find another spokesperson to participate. This is the worst result, because it means that we have chosen the wrong spokesperson by default. Moreover, the organizer may not agree."

Cheng Yaowen nodded. The current invitation letter and competition rules sent by the organizer required that the contestants must be the current outdoor brand spokespersons. It is probably because they are afraid that major manufacturers will act rogue and replace them on the spot.

Because brand spokespersons have image and popularity requirements, major manufacturers actually do not use those very powerful outdoor survival tycoons as brand spokespersons. They basically look for popular celebrities with experience in outdoor sports.

If someone were to replace these big guys on the spot just to compete, that would be too bullying.

For the sake of fair competition, the organizers must put an end to this kind of behavior.

"But Mr. Huang, even if Han Lan agrees, with Han Lan's strength... this is not a singing competition or an arena after all." Cheng Yaowen sighed again.

Huang Shijia smiled: "Don't worry, as long as Han Lan agrees to participate, our chances of winning are definitely not small."

"Oh?" Cheng Yaowen didn't understand where his confidence came from.

Huang Shijia explained: "This competition is directly adapted from the popular wilderness survival program "Wildness 2V2" on the Wilderness Channel. It should be broadcast as a special episode. According to the rules of the program, it is led by a survival expert.

The previous one's ordinary family member or good friend was essentially to use the strong and the weak to increase the viewing point of the program. But now the survival expert has been replaced as a brand spokesperson.

But in this case, Han Lan can take Han Yiping to participate in the competition. I know Han Yiping's strength in this area. Although he is older now, his experience is there, and he is still very competitive when paired with Han Lan.

of."

"Moreover, Han Yiping is an immediate relative, so the organizer's review will not be very strict. If he is a friend, he may also need to submit identity information and make sure he is not a survival expert or a retired soldier before he is allowed to participate. In that case, Han Yiping cannot

Passed review.”

Cheng Yaowen's eyes lit up when he heard this. He had heard Huang Shijia say about Han Yiping. As a veteran with special operations experience, participating in such a competition is simply bullying!

Although Han Lan has no experience in this area, he is young and strong. Wouldn't the two of them be a perfect team-up?

Cheng Yaowen was also happy when he thought of this: "It seems that Millet gave us a chance in vain? Hahaha..."

"Don't be too happy too early. The premise of all this is that Han Lan agrees to our participation. You also said that this is not included in the endorsement contract." Huang Shijia reminded.

Cheng Yaowen also stopped smiling.

For these manufacturers, celebrities are actually not as noble as ordinary people see them, and they are unable to resist in the face of capital, so the spokespersons of other outdoor manufacturers will definitely agree to represent them in the expedition.

But there is something special about Yehu International. Han Lan is rich and powerful and has no fear of Yehu International. He and Yehu International have equal status. If he disagrees, Yehu International can't do anything to him.

Just when Huang Shijia was hesitating to call Han Yiping again to express his comradeship, Cheng Yaowen received a reply from Han Lan's studio.

"Mr. Huang, Han Lan has replied!"

"How to say?"

Cheng Yaowen said excitedly: "He said: I need to pay more!"

"Hahaha..." Huang Shijia laughed, "That means he agreed to participate."

"but……"

Cheng Yaowen looked at the second half of the email reply from Han Lan's studio and his face changed: "Mr. Huang, the contestant Han Lan reported as his companion is not Han Yiping!"

"What?" Huang Shijia stopped laughing and looked at him with wide eyes.

Cheng Yaowen looked at the name in the reply on the email, and the corners of his mouth twitched slightly: "He wants to take Liu Rong to the competition..."
Chapter completed!