Tomahawk Animation quickly reached an agreement with Tuantuan. Tuantuan obtained the authorization for one yuan and will use the rabbit as its new image to carry out related activities in the future.

At the same time, Tomahawk Animation has also sponsored a number of animation peripherals for Tuantuan, including rabbit puppets, military hats with the same style as the rabbit, water cups, cultural shirts, etc. These peripherals will also appear in various activities of Tuantuan, including some youth

course.

In other words, Tuantuan spent one yuan to buy the rabbit image license and bought a lot of free peripherals.

Tomahawk Animation also used Tuantuan’s platform to quickly promote these cute rabbits to major colleges and universities, gaining many fans among young people.

Almost immediately after these anime peripherals were introduced to Tuantuan Youth Course, Tomahawk Entertainment also put them on the shelves of its official flagship store.

The stars of Tomahawk Entertainment naturally have to cooperate with the promotion.

After all, business needs to be done and money needs to be earned.

This is a healthy way to operate. If you don’t make money, you won’t last long.

Among these peripheral products, the rabbit-style water cup has the highest sales volume. After all, it itself has practical value.

The military green water cup has a five-pointed star and the sentence "Serve the People" printed on it. It looks very period-specific, and the rabbit's head makes it cute.

Led by celebrities such as Han Lan, it soon became a trend. Many young people followed suit, and the ones who showed off most online were not boys, but girls!

On the one hand, girls really like to show off their photos. On the other hand, a girl holding a military green water cup has a contrasting cuteness, which is very attractive to passersby.

All over the Internet, it seemed as if overnight I had returned to the era of running around with liberation shoes and military uniforms.

Many old people are stunned when they see their children using the cup they drank from when they were young, because the style of this cup does not look like what young people would like.

Shouldn’t young people use some kind of dog paw cup?

How earthy is this army green cup?

But trends are so weird.

The so-called fashion and rustic are often just based on people.

Of course, when these peripheral products were selling like hotcakes, trouble followed.

This kind of thing itself has no technical content. If the Tomahawk animation can be sold, other people can also sell it. Not long after the thing was put on the shelves, various similar models appeared on the omnipotent e-commerce platform, and the price was even lower than the official one.

.

Not all fans will go to the official flagship store to buy for sentimental reasons. The emergence of these merchants has undoubtedly taken away a large number of orders from Tomahawk Animation.

But Tomahawk Animation is not something to be trifled with. The Tomahawk Group is standing behind it. Han Lan has been on guard against this move long ago. The legal team is large and professional. For a time, as long as you can search on the e-commerce platform

All the stores visited received subpoenas, and Tomahawk Animation directly sued them for infringement, requiring them to remove the infringing products and compensate them.

Follow the clues and sue the manufacturers behind them, that's the big deal!

The infringement itself exists, so Tomahawk Animation will sue the company once and for all. There was a sudden uproar, and many small fish and shrimps that slipped through the net were frightened and quickly removed themselves from the shelves. Otherwise, after Tomahawk Animation has cleaned up the bulk, they will definitely come back to deal with it.

Their.

In fact, when Nie Xiaoqian was working, Tomahawk Pictures had carried out this kind of large-scale prosecution to eradicate the root cause, but these people still took a chance and thought that Tomahawk Animation would compromise.

However, this behavior of Tomahawk Animation naturally angered a large number of people. If the lawsuit could not be fought, it would leave public opinion. Soon, a large number of people appeared on the Internet to criticize Tomahawk Animation for its patriotic marketing and its shamelessness of making money with rabbits!

As a result, just as it started to set the pace, a domestic stationery giant launched peripheral stationery for "Those Rabbits", which was licensed for money;

Old partner Yehu International also launched cultural shirts with rabbits printed on them, which were also authorized by spending money;

Even the Bean Seller Restaurant took advantage of the popularity and launched the "Those Rabbits" set meal, which was also licensed for money.

This is really embarrassing. Who are you guys scolding?

"You want to use the animations and IPs that 666 people have worked so hard to produce and operate for free to make money, and now you actually turn around and call Tomahawk Animation shameless?"

"Are you dumbfounded? Support the genuine version!"

"The domestic copyright environment really needs to be rectified. I support Tomahawk Animation this time! They think they can do whatever they want without letting them suffer some hardships."

"This is the reason why many cultural products cannot be developed. After hard work, others take it away without spending a penny. Who is willing to seriously create it?"

"By the way, Rabbit loves small money the most. It seems normal for Rabbit to team up with Tomahawk Animation to make money, right?"

"Zhou Cao, brother, your brain circuit is pretty good!"

"Why are there no merchandise of my Eagle-chan! Why! Do you look down on Eagle-chan!"

…

…

Inside Tomahawk Animation, everyone was almost overwhelmed by this sudden happiness.

Tomahawk Animation is composed of three animation studios acquired by Tomahawk Group and new people recruited in the subsequent expansion. Anyone working in this industry knows how difficult it is.

It’s really hard for animators to make money in China.

Because unlike movies, animations still have a box office to collect money, and most animations can only be sold to video platforms to recharge their copyright libraries. After all, if you don’t sell copyrights, you can’t rely solely on the subsidies given by the video platforms based on the number of views.

Not much money to be made.

Most animations cannot receive advertisements, and only a few animations that are popular can receive commercial advertisements. Advertising is also one of the most important sources of income in the current animation industry.

It’s not that no one sells animation peripherals, but only phenomenal animations have the ability to make money from peripheral products. And many of them are foreign animation IPs, and very few are domestically produced.

Even now, from time to time, some people jump out and exclaim that Chinese comics are on the rise, but in fact they are still far away.

It was also the first time for them to see a first-time work like Tomahawk Animation make a lot of money directly from peripheral products and various licensing fees.

The production team of "Those Rabbits" took a vacation with overtime pay and bonuses after completing half a season (eight episodes). It made other teams in the company envious.

The bonus of Tomahawk Animation depends on the project income. The higher the income, the higher the bonus. Moreover, this bonus is only a project bonus. If the company's profits are high at the end of the year, there will be a year-end bonus.

So despite the fact that in the previous animation production stage, a group of people had dark circles under their eyes and worked two shifts a day and worked overtime to catch up with the progress, the money they earned was much higher than that of their peers. And now that the animation is taking a break in the middle of the season, they have been approved for a week

The paid leave and the benefits are astonishing.
Chapter completed!