It's cloudless and the autumn air is crisp.

The only downside to today's weather seems to be that it's a bit windy.

Even if you stand in front of a milk tea shop in a community, which is considered a place with leeward wind, the vertical billboard will still be blown down from time to time.

This does not seem to be an auspicious omen. Zhao Yong, a VC from Jinjiang Venture Capital, is not optimistic about this event. Except for the slogan that he has not yet tasted, the rules of the marketing event are also worthy of further study.

Why QQ space forwards photos - 0.5 cents, Xiaonei network forwards - 0.5 cents, plus group buying code words and another - 0.5 cents. He doesn't think this kind of forced discount can have much influence on social media forwarding?

How many students have the desire to buy?

This is not because Zhao Yong is not good, but because of the limitations of the times.

In 2008, Internet marketing was still basically in the ordinary advertising mode.

In this era before WeChat, let alone the term private traffic has not yet appeared.

The use of social media to create fission and trends is unheard of.

Therefore, it is natural that Zhao Yong cannot see through it.

But after staying up all night last night to study Chen Zui's business model of traffic pool and traffic monetization legs, he came to a conclusion.

Stunning.

The basic investment of a small store is very small, but it can obtain a large amount of traffic, and then obtain profits through dual-channel monetization methods. In 2008, it was simply unimaginable.

But from the perspective of professional investment banks, streamlining will be needed in the future.

After group buying reaches a certain level, there is actually no need for part-time monetization and the support of a traffic pool. At this point, this alone is enough to bloom across China.

As long as capital is injected, this project will soar.

Therefore, he is now very eager to have a chat with Chen Zui.

Instead of looking at what kind of milk tea marketing activities he was doing, I even felt that Chen Zui was wasting his time.

…

Zhao Yong thought he would fail.

Zhao Chuhe in the milk tea shop was very worried.

This event is the two plans Chen Zui instructed her sister to provide her.

First, participation costs are invested, and the profits from marketing activities are divided in half.

Second, it refers to participating in OEM. Chen Zui will guarantee the cost of 10,000 cups of milk tea to ensure that Zhao Chuhe will not lose money, but she does not enjoy the profits, meaning she can get a small processing fee.

That is hard money, but the intangible benefit is brand building.

For this reason, Chen Zui even made a new packaging cup and seal, with the prominent LOGO, a lamb, and the words Chuhe milk tea on it.

The new packaging looks great, but it also increases the cost per cup.

It’s not much, but can it really build a brand?

There is also milk tea which is very profitable, this is not an industry secret.

Usually a cup of milk tea costs 5 yuan and costs about 1 yuan.

But the cost of 10,000 cups is also 10,000 yuan. Take her small shop as an example. On weekdays, she serves more than 30 cups a day and earns more than 100 points a day. For 10,000 yuan, she can earn three to four months.

Woolen cloth

Not to mention that after these days of getting along, Zhao Chuhe has become friends with Chen Zui and his sister, as well as Wang Donghe, Zhao Xiaokai, and Xu Dangwu who have been reporting every day recently.

From a business point of view, she was very afraid that Chen would lose all his money and that he would no longer be able to do group buying.

Is her family unable to sell the four or five extra cups of milk tea that she could have sold because of the group purchase?

Everyone is losing blood

…

Xu Dangwu, who was helping to pack the milk tea, was very anxious.

As a good friend of Chen Zui, even though I have seen Chen Zui turn his hands into clouds and rain in the night market, I still have confidence in him.

But when today's event was about to begin, the milk tea shop went into full swing to make milk tea. When he was in front of the sealing machine to help seal one cup after another, he still felt a lot of pressure looking at the mountains of milk tea.

This milk tea has no preservatives added.

Even if it is sealed and placed in a foam box, it can last for a day or two, but it will be sour on the third day.

Chen Zui’s request is that he needs to make at least 5,000 cups for stock today and start selling them at noon.

But what if I can’t sell so much?

Even though these guys are suffering from diabetes, they can’t drink so much milk tea!

Wouldn't it be nice to count money in the warehouse?

Why do you want to do this?

never mind.

forget about it.

Xu Dangwu skillfully put a cup of milk tea into the sealing machine. After the plastic film of Chuhe milk tea was pasted, he continued making the next cup like a machine.

The person next to him was Zhao Chuhe. Occasionally when he was handed over a semi-finished product, their hands would touch accidentally.

Well, how should I put it?

Are all girls' hands so soft?

Is it Wang Keke’s too?

He was so distracted that the seal of the next cup of milk tea was crooked

…

Sitting in front of the milk tea shop with a small notebook in hand, Wang Donghe is not just worried.

It can be seen from his chicken coop-like hairstyle and the constant pulling of his hair that if this state continues, he will age prematurely.

I don’t know if becoming bald will make you stronger, but it will definitely make you look ugly.

Wang Donghe's current expression is ugly and twisted.

His notebook recorded all the expenses he had spent on this marketing campaign in the past few days.

The cost of promotional materials, stall equipment, part-time wages, and 10,000 cups of milk tea has almost reached 15,000.

But there are still publicity expenses. Starting from the preparation of this event, Chen Zui and Tang Ran spent nearly three thousand when they went out to treat guests to dinner.

It was initially learned that, together with the classmates Wenwen had arranged to announce together, there were at least two to three thousand people. In the plan formulated by Chen Zui, the money given to each person would be different due to different levels.

But even if we estimate conservatively, the cost of publicity and distribution will be 10,000 yuan.

In other words, the cost of this event is nearly 30,000.

And even if 10,000 cups of milk tea are sold, after deducting all event discounts and selling a cup for a minimum of 4 yuan, the total income will be 40,000 yuan.

Then you can earn at most 10,000 yuan.

In other words, a cost of 30,000 yuan is used to generate a profit of 10,000 yuan.

Plus it’s been a busy week for everyone.

It’s okay if you really make money, but if you fail

This was the source of Wang Donghe's confusion, but seeing that everything was ready in front of him, he understood that the arrow was on the string and had to be fired.

Why

He pulled his hair again.

…

Zhao Xiaokai may have the best mentality among Chen Zui's partners.

But that was only relatively speaking, maybe because he invested almost all his belongings this time, so as the event time approached, he also felt a little nervous and lacked confidence.

This situation was reflected in the fact that when he carefully selected more than thirty female college students with long breasts and thighs and came to the door of the milk tea shop, he lost his previous enthusiasm.

Seeing today's strong wind blowing up their long hair and skirts at the right time, he actually found it boring.

So much so that in the busy life that followed, I often called the girl by the wrong name.

Such a mistake may not seem like much to others.

But for professional pimp Zhao Xiaokai, it was simply a great shame and humiliation!

Later, when he was about to give a speech, he opened his mouth and said, "Well, what am I going to say?"

All in all, Brother Kai is not in good condition today.

…

The autumn wind blows again.

After trying to mediate in front of the milk tea shop, several more advertising signs were blown down.
To be continued...