Chapter 030 Coercion and inducement
Previously, Ding Zhiyuan gave the salesperson a deadly order, and no one is allowed to scatter goods. Whoever dares to scatter goods will be disqualified from the sales qualification.
As we all know, cross-trading is a kind of act that harms others and even harms others to benefit themselves, and is a taboo in the sales industry.
The most important thing is that the first thing that interferes goods is to harm the interests of the manufacturer, that is, the interests of him Ding Zhiyuan.
So, he set rules from the beginning, whoever flips the goods will get out!
But a wise man has a lot of thoughts. He takes everything into consideration, but he ignores the particularity of the supply and marketing system.
The supply and marketing system is a typical pyramid structure. Taking the supply and marketing system of a county as an example, the most common one is a two-layer pyramid structure.
The top is the county supply and marketing cooperative, and the bottom is the township supply and marketing branch.
But there are also three-layer pyramid structures. In addition to the county and township levels, some places also have village-level supply and marketing cooperatives.
This organizational structure of the supply and marketing cooperative will inevitably lead to scattered goods.
Once those salesmen find that the market they are responsible for has been penetrated by the supply and marketing cooperative, they will definitely make trouble.
Especially the big order from the supply and marketing cooperative was won by Li Weidong. What is Li Weidong's relationship with him?
Do they think there is something wrong with this?
By judging others by oneself and thinking from the perspective of others, Ding Zhiyuan felt that it was impossible for him to not think much.
However, things have happened, and the supply and marketing cooperative cannot give up the order, and they have to take care of the interests and emotions of the salesperson. Ding Zhiyuan has a headache. He wants both fish and bear's paws, but how is it that easy?
The main reason for this problem is that the market area is divided too small.
Generally speaking, the regional division of dealers is limited to prefecture-level cities, and in some cases, the county towns are the bottom line. Townships below the county town rely on county-level dealers to bear the circulation and distribution responsibilities of goods.
The most direct solution to this problem is to have one county and one distributor, so that the county-level supply and marketing cooperative will become the dealer's offline, and there will naturally be no problem of cross-trading.
But now there are only six counties in total, and one person is responsible for five counties. The initial 15 mobs, and there are still 10 left in Qucheng County.
Should we assign a county to everyone?
In addition to Qucheng, we need to open up 9 more counties.
As soon as this idea came out, Ding Zhiyuan was wiped out. We cannot create a bigger problem to solve a problem.
How much production capacity is needed in 15 counties?
At least an average daily production capacity of 500,000!
This means that the existing production capacity will be expanded by twofold.
In the afternoon, he just told Liao Fugui that he maintained the existing production capacity and no longer expanded production. He could not slap himself in the face in the blink of an eye, right?
Ding Zhiyuan has plans for expansion.
He plans to find a new land to build a factory after two years of wealth, or to knock down the brewing workshop to rebuild it, introduce automated assembly line equipment, and complete the transformation from a guerrilla to a regular army.
Since we cannot expand production and the market can not be expanded now, we can only solve the problem of interfering goods from the inside.
The easiest way is to calculate the sales volume of each supply and marketing branch to the local salesperson.
But in this way, the interests of the salesperson were preserved, and Ding Zhiyuan and Liao Fugui did not lose, only Li Weidong's interests were damaged.
Ding Zhiyuan is really embarrassed to say this to Li Weidong. It's so inauthentic!
Alas, I am still too kind, why can't I learn from Zhu Houcan's shameless face? If I suffer any more, I will take the blame for my uncle.
How about the hard work of my dear uncle?
How could the family cry all the way?
Uncle, you sacrifice the interests of one person, but you have saved the interests of more people. You are so noble!
When my eldest nephew becomes rich in the future, I will definitely be nice to my uncle. Transfer payments, no, free funding, etc. I will introduce you to a girl with long legs with a bulge on the front and a long back.
So, uncle, you have to work harder. Next year, I will turn your bicycle into a motorcycle. My nephew will turn my bicycle into a Santana. It’s a win-win situation!
After some difficult psychological construction, Ding Zhiyuan said without changing his face: "Uncle..."
When he heard Ding Zhiyuan calling himself "uncle", Li Weidong's heart twitched suddenly, he was arrogant at first and respectful at the end. The weasel greeted the chicken with New Year's greetings, but he was not kind.
As expected, the eldest nephew said, "In my opinion, you can share this order..."
Li Weidong calculated everything but didn't even think that his nephew would say that. He couldn't help but be shocked and angry, staring at him and said, "Why! That's the order I took, why should I share it?"
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Under the scorching sun, my legs were almost broken. I only earned less than 4,000 yuan in a month. Is it easy for me to make some money?
If he put it in the past, he could make 4,000 yuan a year, and he would be so happy that he fainted.
But I am afraid of comparison in everything. I have to throw away the goods and die when compared to others.
Even Biaozi's stupid guy has become a household of 10,000 yuan. I, Li Weidong, Ding Zhiyuan's uncle, and the co-founder of Coke, are only four out of ten households of 10,000 yuan.
It's embarrassing!
What made him most angry was that Ding Zhiyuan told himself at that time that for each of the 15 people sold a bottle of soda, he received a commission of 1 point 5%.
Why do you use to pick up sesame seeds and throw watermelons to fool me? I have no guard or any concerns. I just believe it so naively!
He thought for three days and three nights before he figured out why 1.5 is less than 1.
If God gives me another chance, I will definitely start studying hard since the first grade. Everything else is easy to say, and I must learn mathematics well!
"Listen to me first..." Ding Zhiyuan expected Li Weidong to be unwilling, but did not expect his reaction to be so violent.
"Don't listen!" Li Weidong sneered repeatedly, "Last time you fooled me, I won't be fooled by you this time!"
Ding Zhiyuan: “….”
Is there no slight sincerity and trust between people?
Am I fooling you?
No!
I just told the fact that if each person sells a bottle of soda, you will get a commission of 1 point 5 cents, and the rest will be your own imagination!
I, Ding Zhiyuan, swear in the name of my deceased father, never said that you must make more money than others!
I, Ding Zhiyuan, won't take the blame!
If you want to blame, you can only blame you for not learning linear planning well..., uh, this guy doesn't seem to know what linear planning is, right?
Alas, it's so sad!
"I don't listen, right?" Ding Zhiyuan sighed regretfully, "I originally wanted to tell you about the next big deal. Since you don't want to listen, then forget it."
"This kind of trick is useless to me, don't try to fool me, hum!" Li Weidong maintained full vigilance and was unmoved.
First use words to arouse your curiosity, then scare you, or tempt you, and finally you unknowingly jump into the pit he dug.
He has seen through Ding Zhiyuan's three axes and will never be fooled if he is beaten to death!
Ding Zhiyuan smiled and said, "I will not have this store after passing this village. If you don't do it, I'll look for Biaozi."
Chapter completed!