Chapter 489 Phenomenal Level

The Shanghai International Film Festival is in full swing, Shen Xudong has left...

His mission was completed, promoting "Stone" and attending some forum activities...

Besides, now the focus of media attention has become Li Min. His every word and deed are sought after. After all, he is the "Light of the Chinese", so he won the Oscar for Best Director!

However, in addition to the pursuit, many media mentioned Oscar public relations matters.

He also answered truthfully: "Of course there is public relations at the Oscars, but you have to be excellent first and enter the judges' perspective before you can talk about other things... "Crash" really invested a lot in public relations..."

"It is indeed a pity that it did not win the best picture, but "Crash" is also a good movie..."

"Xudong said it was a pity...it's okay. In fact, I am very satisfied with winning the best director."

In fact, Li Min himself was quite depressed because "Brokeback Mountain" swept the Sentinel Awards.

Generally speaking, in addition to the performance of frontline awards, popularity and box office are the two most important indicators for the Oscars. In the face of the popular "Brokeback Mountain", "Crash" written and directed by Paul Haggis initially had no chance of winning. .

"Brokeback Mountain" has been a success since it won the lion at the Venice Film Festival. On the contrary, "Crash" is just a summer production with a box office of less than 55 million US dollars...

It was released during the summer, not during the awards season, and the producers were not aiming to win awards in the first place!

Later I felt that there was hope, and public relations was considered to be cost-effective.

"Crash" set a new record during the awards season. The producers and distributors mailed out more than 160,000 DVDs of the film, and the DVD package also included a small gift in the name of the film's information. .

This is absolutely unprecedented in the history of Oscar public relations. The expenditure on this item alone will exceed 2 million US dollars.

High investment may not guarantee a win, but it is a basic condition for the Oscar game.

Looking back with hindsight, after so many years, when I recall the outstanding movies of 2005, the shocking "Brokeback Mountain" is probably still the biggest memory!

"Then what do you think of Xudong's "Carol"..."

"...I haven't seen it. It seems it hasn't been released yet, right?"

"But he said himself that he followed "Brokeback Mountain" in terms of subject selection. What do you think of this kind of following suit?"

Li Min smiled: "I think it's good. He is indeed very smart. After all, gay movies are a fringe subject and are more likely to attract attention..."

…

Shen Xudong, who is known as "smart", is promoting "Stone"...

After "The Stone" was released, Tianmei Company mobilized everything that could be used to promote it, focusing on online promotion.

Trying to push "Stone" to a phenomenal level as quickly as possible!

In the original time and space, "Crazy Stone" was also a phenomenon, but the phenomenon came very slowly, and pirated copies came out too fast. By the third week, high-definition pirated copies had flooded the Internet.

It is impossible to prevent piracy - why pay when you can get it for free?

Therefore, the truth is to expand the popularity of the film as quickly as possible and mobilize enough people to watch the movie!

Traditional media, offline activities, social marketing...

Traditional media techniques include advertising, newspapers, magazines, and television advertisements.

Offline promotion, road shows...

Social marketing is about creating topics.

For example, 'Blockbusters save domestic movies? I have to say no!', 'I'm tired of watching domestic blockbusters, let's watch a low-cost comedy to relieve stress', 'Crazy Stone', this is the correct way to open domestic movies. '…

Yes, ride on the popularity of blockbusters!

What? "Glory of the Tang Dynasty" will be released next month?

Haha, last year, the overseas rights of "Glory of the Tang Dynasty" were sold out - 27 million U.S. dollars, including 11 million U.S. dollars for North American rights and 6 million U.S. dollars for Japanese rights...

Just like "Myth", the overseas copyrights were sold at a high price and may not be released, but it will be profitable enough to release the video or sell it to TV stations!

In recent years, Jackie Chan's movies, as long as they have fighting scenes, are quite easy to sell. According to statistics, the overseas copyrights of Jackie Chan's action movies can generally be sold for about 25 million US dollars.

The more you fight, the more you sell...

When can’t it be sold? Well... Talking about "The Founding of a Republic", many people know that this movie has a very low IMDb rating and is even listed on IMDb as one of the 100 worst movies in history...

Many people say it is political revenge, for the sake of being black... It is not entirely true. The main reason is that when the video tape of "The Founding of a Republic" was released in North America, it used fraudulent propaganda. The DVD covers were Jackie Chan, Li Lianlian and Donnie Yen...

Many viewers who know them take it for granted that this is a kung fu movie produced by China's top-tier producers...

When you buy or rent one and take a look, you immediately feel like you’ve been cheated!

So I went to IMDb to get low scores in revenge...

Of course, this kind of publicity and distribution strategy has nothing to do with the film studio and creative team of "The Founding of the People's Republic of China". Generally, the overseas DVD copyright of domestic films is handed over to another publicity and distribution team, in order to make the film itself more popular. , so we chose this publicity mode.

Of course it is the reputation of the actors that is hurt!

Bringing it back, "Stone" is a low-cost commercial film, which is naturally opposed to blockbuster movies. It is normal for it to be hyped up;

And then there’s plagiarism…

This is what some netizens on the Tianya Forum said - plagiarizing "Two Smoking Barrels"...

The promoter denied it, and Shen Xudong, who was responsible for creating the topic, publicly said: "Of course I know "Two Smoking Barrels". Multi-line narratives have been around since "Heavy Rain"... and there is also a Mexican movie It's called "Love is a Bitch", and it's also a multi-line narrative... "Stone" borrows narrative methods, and if you say it's plagiarism, then I think it's a bit too much!"

"Can I tell whether it's plagiarism or not? Are you comparing the number of movies I watch with me? I spend time watching DVDs every month. I've basically watched award-winning movies from all over the world. Commercial movies only have so many narrative routines, so I can't The narrative method is almost called plagiarism, right?"

"A good movie must at least tell a story. After all, most viewers are not that philosophical. You have to explain a very simple thing into a lot of profound theories and connotations. Some people can do it, and more

People who can’t do it... "Stone" is a fun movie with an entertainment orientation, Bo Jun Yile..."

Then more netizens came out and said, "There is a difference between borrowing and plagiarism." That is, the elements of the movie are limited after all. Ning Hao also generously said, "The narrative method of "The Stone" does borrow from "Two Smoking Barrels"

',Borrowing and plagiarism are two different concepts!'

Well, regardless of whether it is good or bad, at least the topic has been created!

There is a third topic...

Expert criticism.

Yes, after watching the internal test screening of "Stone", the company has already predicted that there will definitely be a bunch of experts and professors who will come out and beep - it has no meaning, no connotation and so on...

So, just find someone to complain about online first as a sign of respect - set the pace...

""The Stone" is a meaningless farce", ""The Stone" is not called humor, it is purely a spoof. Chaplin is the real humor.'

Hey, forget it, after the release of "Stone", a large number of experts and professors came out to criticize...

Shen Xudong simply scolded, "People who are superior always like to make judgments that are contrary to the common people to prove their own innocence. Don't forget, we are a socialist country. What is socialist art? Serving the people, the common people feel good,

That's what's really good, everyone should stop pretending and call you professor to give you face. If you don't give me face, you're just called a beast!'

Well, on purpose...

All for the purpose of hyping up the topic...

For publicity, if you don’t make some big news, how can you promote it?
Chapter completed!