Chapter 895 is a bit bland and not strong enough...

In competitive variety shows, the topic or hot-button content is almost not about the acting skills, but the artists' sharp conflicts or words and deeds that can easily trigger controversy. These often overwhelm the performance itself.

Because acting is actually a very professional thing and a subjective feeling, it is not easy to make it something that the audience can understand.

Actors themselves are much like programmers.

Actors practice their own acting skills, which is the programmer's ability to write code. The final result is presented by the actor through the character and the programmer through the software.

A good actor prevents you from seeing traces of performance. A good programmer prevents you from seeing program bugs.

You may not like a character, but you cannot deny that there is a very complex skill behind the character. Just like you may not like a software, but you cannot deny the technical content of the code behind the software. The actor's shaping of the character is his own

Others can only interpret the logic of the software written by this programmer. Only he knows the logic, and others can only guess and infer.

In the same way, the more professional the actor, the harder it is to bring ratings to the show.

The less professional the actors, the more ratings they can bring to the show.

The audience can tell if the acting is bad.

If the acting is good, the audience can't tell.

The performance was very flamboyant and the audience could tell.

The performance is so subtle that the audience can't tell...

What to do?

"Actors Please Take Your Place" is also known as "Director Please Get Angry".

"I Am an Actor" is also known as "Judges Please Fire".

Just relying on a few performances on the stage obviously cannot bring about the popularity needed for variety shows. Over time, the planning of the program team has obviously begun to shift towards topical topics, the concept of competition has gradually been diluted, and the traces of reality shows have deepened.

TV variety shows rely on their attractions to generate popularity, and popularity feeds back popularity and data.

This is the survival rule for competitive variety shows. From the perspective of market revenue, hot topics are indispensable. Without popularity, no one will care about the content no matter how good it is!

But from the perspective of longevity of variety shows and audience reputation, popular gimmicks can be used, and the concept of competition will always be the basis...

The highlight of today's issue is that there is still a market for young actors' acting skills...

I mainly rely on Brother Chen Kai and Ning Hao for acting reviews. In terms of marketing, I rely on Shen Xudong...

"Zhang Yishan, you grew up watching the audience, I think you can try a criminal investigation film... PPTV is preparing several criminal investigation films, you can try it..."

"Wei Daxun... our actor in the drama, you are very suitable for comedy, and you have a sense of humor in your appearance..."

"Yang Yang... I guess you are already overwhelmed with the drama... I won't comment."

…

Yang Yang, his acting skills were quite natural in the early years, including "Left Ear", "Passing Through Your World", including Cao Zhi in the TV series "New Luo Shen"...

Because, at that time, he did not realize that his handsomeness could create such huge wealth, so he could put aside his baggage and interpret the role in a more natural state...

Later, it evolved into Huang Xiaoming version 2.0...

King Duan!

The problem is that Huang Xiaoming later evolved into version 3.0, while Yang Yang was still 2.0...

When he is acting, his first priority seems to be how to show off his handsomeness, rather than how to serve the role.

This is very similar to Zheng Shaoqiu before he was 35 years old!

Huang Shuyi once said that when Qiu Guan was filming, he would constantly look in the mirror, touch up his makeup, and make careful preparations on how to turn on the lights to make him look more handsome.

But Zheng Shaoqiu had countless opportunities to practice, because there were only a few niche actors in Hong Kong at that time, and the filming was not successful, so Zheng Shaoqiu had to constantly try various roles. For example, in "The Great Retaliation" (the remake of The Count of Monte Cristo), he had to play

A silly boy from the countryside turns into a mysterious tycoon, which doesn't suit his pretty and fair appearance, but he has no choice but to cast him.

Over time, quantitative changes lead to qualitative changes. When Zheng Shaoqiu was about 33 years old, he was actually able to control most TV drama roles very well. By the time of "The Big Era", he directly became a drama king!

It is impossible for Yang Yang to have such an opportunity!

The current film and television business model is to carefully select actors with large investments and try not to make mistakes.

Therefore, there is a high probability that he will not have the opportunity to get into roles that are completely inconsistent with his own acting style...

Unless he is willing to take the initiative to reduce his salary... or even lower his position...

But is this possible?

…

After recording the entire issue, Shen Xudong probably has a good idea.

But the show feels a bit bland, with nothing exciting...

It's not easy for him to say harsh words, because these young actors all performed pretty well. They are not the kind of popular people who really want to develop their acting skills...

Come to participate in the show, just use the show as a platform for display!

Therefore, Shen Xudong is not good at being venomous...

——With a sincere heart, there is no need to deliberately find fault!

Fortunately, Zhang Guoli finally asked: "Xudong thinks that good actors can't act. Why?"

"Many TV dramas nowadays are just for money. Chinese TV dramas are bigger than the original. TV stations buy dramas based on your cast. For example, the most popular actresses at the moment, Yang Xiaomi, Zhao Liying, Tang Yan

, with them starring, it can sell for more than 1 million... If you choose a newcomer, even if he has excellent acting skills, it will be useless... because the buyer's market does not appreciate this!"

"The standard for TV stations to buy a TV series has become who is the protagonist? If the protagonist is figured out, they can judge whether it can be bought! Even if the script and reputation are not good, they can use other channels for public relations..."

"for example?"

"Buying ratings..."

“Buying ratings?”

"Now there is a ratings ranking, and advertisers place ads based on ratings...and it's not that the higher the ratings, the higher the advertising revenue will be. Instead, if the ratings are low, ads will not be placed!"

"Is the fraud serious?"

"Well, it's very serious. State-owned TV stations spend huge sums of money to purchase TV series, and at the same time require copyright owners to spend huge sums of money to buy ratings from third parties before they can be broadcast on the TV station..."

After a pause, Shen Xudong continued: "The year before last, we produced a drama "Meeting Wang Lichuan". I thought the quality was very good, but it couldn't be sold... because the male protagonist and the female protagonist were not famous, and the TV station bought it When it comes to TV dramas, people first want to see who the actors are before they decide whether to buy your drama... Of course, if you want to broadcast it, there is nothing you can do but buy ratings and pay protection fees..."

"Then what happens next?"

"I sold it directly to PPYV and let the latter broadcast it exclusively..."Meeting Wang Lichuan" was one of the dramas with the highest click-through rate on PPTV last year, attracting a large number of registered members... The advertising for this drama was close to 120 million... "

“…That’s very high!”

"Yes, then I decided to invest 3 billion to make homemade dramas and create a streaming media platform! We have nearly 500 million Internet users, so we have the market conditions... Since the TV station wants to buy ratings, then I will start a new one..."

I don’t know what’s wrong, I feel sore all over...

Four updates tomorrow, that’s it for today
Chapter completed!