"Are you going back now?"

When Sha Yetong and Xu Ji returned to Chengdu, Chen Ya's rare face showed obvious reluctance.

Since the two confessed their relationship, they both found that Chen Ya's attitude has changed a lot.

In the past, I had strict requirements on Sha Yetong, but now I rarely talk about them.

"What did you say happened to my mother?"

In the car, Sha Yetong asked worriedly.

Xu Ji can understand Chen Ya's change.

After all, his daughter is about to get married, even though her in-laws are her neighbors.

But this also means that Sha Yetong is no longer the child she was before.

Moreover, the number of times Sha Yetong goes home and the time she stays there are decreasing throughout the year.

That is to say, the traditional meeting is less than one.

......

On the fifth day of the Lunar New Year, Tongji Entertainment officially resumed operations.

The company's artists and employees have also returned to Chengdu one after another.

As bosses, Xu Ji and Sha Yetong are no exception.

Sha Yetong will officially start preparations for his new album and upcoming concerts.

Xu Ji took the script he had written before and started looking for actors and assembling the script.

On the other hand, the Chinese New Year is not a good time for both the Kiwi and Penguin platforms.

The movie market during the Spring Festival is very hot, and movies from major companies are fiercely promoting to seize the market.

In comparison, the revenue that a blockbuster movie can bring is obviously not comparable to that of film and television dramas.

And it is precisely because of this that the two self-produced dramas of Penguin and Kiwi have not been as popular as expected during this period.

Although it was expected, the decline in relevant data is indeed difficult for both parties to accept.

Especially Xu Sheng, the president of Penguin.

"The Legend of Immortal Killer" is a self-produced drama that the company has high expectations for, but its journey has not been smooth.

In addition to being the most popular when it first aired, the follow-up has always been tepid due to various things.

It was robbed of traffic by variety shows, and then Xu Ji's "The Silent Truth" suddenly became a big hit after the finale aired.

In addition, during the Chinese New Year, the number of people watching dramas begins to decrease.

Seeing that more than a month has passed now, more than half of the entire drama has been broadcast, but it still does not meet Xu Sheng's expectations.

"The popularity of Spring Festival movies is slowly declining."

"At present, we don't have much time left."

"We must let "The Legend of Immortal Killer" have a perfect ending!"

......

Xu Sheng said with a serious expression at the meeting.

There are still many people working overtime during the Chinese New Year here at Penguin.

There is no such thing as the Spring Festival holiday.

"Mr. Xu, "Soldier Assault" will be broadcast this week."

"Are you sure we won't do any publicity here?"

"I see that G station's promotional activities are quite frequent."

One of Penguin's top executives reminded him.

It was only at this time that Xu Sheng remembered that the military-themed drama Xu Ji had collaborated with the government was about to be broadcast.

But several websites, including theirs, have copyrights to this drama.

Xu Sheng still had the same attitude as before.

"Just go through the normal B-level publicity process."…

"After all, it's a syndicated drama, so there's no need to put too much energy into it."

"As for Station G...haha, don't bother with it."

"Besides this drama, there are no other dramas to promote."

......

When the finale of "The Silent Truth" was aired, station G really ushered in a wave of highlight moments.

But after all, after a drama has been broadcast, its lasting impact is still there

is limited.

Now, many people, including Xu Sheng, have actually realized that the film and television resources of G station are still the biggest shortcomings as before.

The cooperation with Tongji Entertainment has indeed allowed G Station to compete with the three major websites.

But when Xu Ji can't come up with new dramas, the window period for station G is also very obvious.

This is inevitable. After all, no matter how powerful Xu Ji is, his company is only of that size.

Compared with the three major websites, which have been operating film and television copyrights for so many years, no matter how fast they film, they are still not enough for G station.

......

It’s pretty much what Xu Sheng guessed.

After the broadcast of "The Silent Truth" ended, Chi Jiang realized that something was wrong because of the new drama.

Because there is still no news about Xu Ji’s new drama project.

This also means that there will be no new dramas from Xuji Company for a long time in the G station.

Then Chi Jiang began to reflect.

Am I a little too dependent on Xu Ji?

From the beginning to now, each of Xu Ji's dramas has been able to bring huge traffic and paid members to G station.

It also made many people, including Chi Jiang, subconsciously start to think that it is very simple to want a popular drama.

Because of the huge success brought by Sword and Sword II, the film and television department is not short of funds now.

But during this period, Chi Jiang came into contact with a lot of new drama copyrights.

But I can never find a work that I am satisfied with.

It is indeed a bit difficult to live without traces of drama.

Fortunately, G station also obtained the relevant copyright for "Soldier Assault", a drama directed by Xu Ji.

Although it is a simulcast right, relying on past experience, Chi Jiang feels that if it is properly operated and promoted, it may bring unexpected surprises.

......

Although "Soldier Assault" is about to premiere, its popularity is not satisfactory.

Although Xu Ji is the director of the play, it did attract some people.

But because of cooperation with the official, the whole drama is only promoted by G Station.

And even if it is a G site, it does not invest a huge amount of money in publicity, it is just promotion within the site.

After all, this drama is a simulcast, and it is not cost-effective to invest too much in publicity expenses.

In addition, the protagonist of the play is actually a new actor whose name I have never heard of before.

Although the supporting actors are all official actors, they are not famous at all.

The most important thing is that this is a military-themed drama.

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Even fewer people are interested.

With all these factors combined, industry insiders such as Xu Sheng concluded that this drama would have no chance of becoming a hit without even carefully watching the finished film.

It’s an official drama, even if the director is Xu Ji.

But it’s nothing more than that.

The previous "Mountains and Seas" directed by Xu Ji did break some records....

But in fact, the influence cannot be said to be huge.

Official dramas are no longer as good as those in the past when each drama could attract a large number of viewers.

Today's audiences have wider choices in new dramas.
To be continued...