On Weibo, as the promotion of Kong Cheng’s album began, it was still the same old way of promoting Tongji.

Nothing more than Yu Tongji Studio releasing a trailer related to the new album, and at the same time, many other artists under the company helped to forward it.

Even Xu Ji and Sha Yetong also helped Kong Cheng with publicity.

At the same time, what is somewhat unexpected is that the two major music platforms, Penguin Music and Cloud Music, also helped with the promotion.

And this time, the news of the upcoming release of Kong Cheng's new album was posted on the homepage of his platform.

Tongji Entertainment had no idea about this matter before.

That is the spontaneous behavior of the two major platforms.

But if you think about it carefully, you can understand it.

Kong Cheng's new album this time, not to mention that he himself is a top-ranked singer, is obviously influential enough for the two major music platforms to take it seriously.

Coupled with the news released by Tongji, the entire album was produced by Xu Ji alone.

You can almost guess how enthusiastic netizens will be after the album is released.

Moreover, Tongji Entertainment did not sign an exclusive contract, and the songs can be listened to on both major platforms.

At this time, if you want to attract netizens to your platform, you must work hard on publicity.

Try your best to make others think that Kong Cheng’s new album can only be heard exclusively on your own platform.

...

"I asked why it's been so long since I heard about Kong Cheng's performance, but I didn't expect him to be preparing for a new album."

"Look forward to it. Folk singers are indeed diligent in releasing albums, but the quality is generally not high. I hope Kong Cheng can break this phenomenon."

"I'm not too worried about the quality of the album. After all, Xu Ji helped arrange it this time, so it's basically unlikely that it will go wrong."

"It's great. The treatment of singers in Tongji Entertainment is too outrageous. Even in the three majors, if it is not a huge cost, there is no way for top-tier songwriters to arrange their own albums, let alone a songwriter of Xu Ji's level.

Already."

The discussion among netizens was very enthusiastic. Generally speaking, everyone is looking forward to Kong Cheng's new album.

After all, with the golden brand of Xuji as a guarantee, there is definitely no need to worry too much about the quality of the songs in the album.

Moreover, Kong Cheng's progress and performance over the years have also been noticed by everyone. Although Kong Cheng is now considered a niche folk singer.

But in terms of popularity, he is already the first person in this field.

Even compared to many more popular first-line pop singers, his popularity is actually much higher.

Xiaoxiong Lulu, a well-known music critic on Weibo, was also a little surprised when she saw the news about Kong Cheng's new album.

Tongji Entertainment has done a really good job of keeping things confidential as always.

If it were other first-line singers, especially those at Kong Cheng's level, they would probably start promoting the new album with great fanfare while the new album is still in the production stage.

Where will it be that after the album is finished and about to be officially released, the news starts to spread and the promotion begins.

What I have to say is that the singers from Tongji Entertainment are really the only company with such confidence.

A singer from another company would certainly not be so risky.

After all, the production cost of an album is generally not low. The cost must be recovered first, and sales volume is a very critical point.

In addition, it is also very important to improve the commercial value of your own artists.

Based on these two purposes, it is naturally impossible to be so hasty in publicity.

But for Tongji Entertainment, the company itself has its own popularity, and with the fame of Xu Ji as a songwriter, although the promotion time seems short, the effect is actually better.

The news of this new album has just come out, and it has directly topped the trending search on Weibo, which proves this point.

...

Xiong Lu is naturally looking forward to Kong Cheng's new album.

Although she herself is not very interested in folk songs, it depends on who she is.

The singer Kong Cheng's singing skills and voice are actually among the best among the first-tier singers in China.

In addition, the songs in the new album are all written by Xu Ji, which is naturally very different from the albums of other folk singers.

However, others may not have noticed, but Xiong Lu, who has always paid attention to the music industry, knew that the time when Kong Cheng announced the release of his new album was only two days apart from the new album of singer Yan Yuncheng.

Although Yan Yuncheng is considered the king of songs, it has actually been a long time since he had a new song that could enter the public eye.

In most of the performances, they are still resting on their laurels and singing some famous works from long ago.

So this new album can be said to be the key to whether the other party can turn around.

Otherwise, if this progress continues, Yan Yuncheng, the king of singers, may really continue to stay at the bottom of the list of kings of singers in the future.

"Little Bear, who do you like more?"

In the dormitory, my roommate couldn't help but ask.

Xiong Lu didn't hesitate at all.

"Although Yan Yuncheng obviously put a lot of thought into this album, I am still more optimistic about Kong Cheng in terms of sales volume and influence."

After hearing Xiong Lu's words, the roommate nodded in agreement.

"I think so too."

Many people think that there is a huge gap between top-tier singers and top-tier singers, and this is indeed the case.

It is indeed very difficult to become a top-tier player.

Otherwise, it would have been impossible for Li Fenghua to have been stuck on the front line for so many years.

But even so, for some veteran singers, it is difficult to avoid the embarrassing situation of being outdated and having no new songs.

Like now, even if Kong Cheng is only a first-line singer, he still has a big advantage compared with Yan Yuncheng, a veteran singer who has passed away.

Not to mention that there is Xu Ji behind Kong Cheng.

That makes people even less optimistic about it.

"Speaking of which, Xiao Xiong, do you really plan to become a professional music critic after graduation?"

The roommate spoke again.

This chapter is not over yet, please click on the next page to continue reading! Xiong Lu and others are currently in their third year of college, and if nothing else goes wrong, they will soon enter the internship stage of their senior year.

Many people are now preparing to find jobs.

The only exception is Xiong Lu.

She is a music critic with more than 6 million fans on Weibo.

The influence itself is quite large.

So without much hesitation, Xiong Lu decided to continue doing his job.

Of course, it's normal for roommates not to understand.

After all, they didn't know Xiong Lu's specific income, let alone that he had a father who ran a coal mine.

For example, only a small number of graduates from their conservatories can enter the entertainment industry.

Xiong Lu is a music critic, and there is probably only one Xiong Lu in the entire academy.

"I like to do this, and I only know how to do it."

"So there's no need to try other jobs."

Xiong Lu answered very calmly.

For her, making money is not something she really cares about.

Anyway, her family is rich, and her father is eager for her to go back and inherit the family property as soon as possible.

With an account with 6 million fans, the income is enough to cover her own expenses.

Although it would be nice to try other jobs, Xiong Lu doesn't feel that she has to experience so many jobs.

As a music critic now, she is quite happy with her job.

...

"Is this Tongji Entertainment intentional?"

"They must have done it on purpose!"

From Smallpox Entertainment, Yan Yuncheng was in a very bad mood at this time.

Originally, he was very worried that his new album would not receive a good response.

As a result, before the album was released, it crashed with Kong Cheng’s new album.

Not to mention some other netizens, even Yan Yuncheng himself is not very sure.

Although Kong Cheng is only on the front line, his popularity has become higher year by year in recent years, which can be seen from the attention paid to his new album.

Not to mention that Xu Ji helped produce the entire album, and all the songs in it were written by Xu Ji.
To be continued...