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Chapter 37 Convincing Leland

 The next day, Paul sent information about Pepsi-Cola Company.

Pepsi-Cola is headquartered in New York, and it only has about one-tenth of Coca-Cola's market share. It was not until later that Pepsi-Cola retained the low-end market with its strategy of increasing volume and lowering prices.

Many poor people, especially black people, drink Pepsi-Cola for cheap, so it is also called Black Coke.

Later, Pepsi-Cola wanted Coca-Cola to acquire it three times, but unfortunately Coca-Cola did not agree. This situation continued until after World War II, when Pepsi-Cola gradually caught up with Coca-Cola.

By appointment, George met with Bradham, the current owner of Pepsi-Cola, this afternoon.

"Hello, Mr. Bradham."

"Hello, Mr. George Orwell. You have been everywhere in the news today, haha, and I have read the book "Of Mice and Men" you wrote."

"Haha, thank you for your support. I'm here today because I also like drinks, so I want to see if Mr. Ham is willing to sell some shares."

Seeing the young man in front of him, Ham thought that this was really a direct statement. If you like drinks, shouldn't you invest in Pepsi? Well, it seems that the other party is indeed a major shareholder of Coca-Cola. It's so hard that he still wants to invest in Pepsi-Cola.

Companies merging? It’s not impossible.

"As far as we know, Mr. Orwell seems to be a major shareholder of Coca-Cola, right? I don't know why he is still interested in our company?"

Because changes in shareholders of listed companies need to be announced, this cannot be hidden from others.

"Oh, you also said that I am just a major shareholder and I want to have my own beverage company."

Ham thought to himself, this is exactly the model of the nouveau riche. Everything you like should be yours.

Then, George continued: "I am quite optimistic about Pepsi-Cola myself, and I have some ideas of my own. I am not interested in helping others make money, so if possible, I would like to start my own beverage company. Of course, for the enterprise

To the original entrepreneurial team, I have always advocated that you should continue to manage the company. And I will leave you 10% of the shares. How about that?"

Then George made an offer of 1.2 million to acquire 75%. In fact, during this period, George had asked Paul to acquire 7% in the stock market. Excluding the shares lost to the management, if he could acquire them all, then he could arrange to retire.

Market.

Finally, after discussions between Ham and other shareholders, three days later it was finally agreed that Panlong Company would acquire PepsiCo. Next, delisting and other work would need to be completed.

George did not make too many changes to Pepsi-Cola. His opinion on Ham was to reposition Ham from a younger perspective. He also painted the blue packaging of Pepsi-Cola that he had drawn a hundred years later. This was also the Pepsi-Cola company after World War II.

My own strategy. And the advertising slogan, "Pepsi makes you feel happy."

Even if he follows the original trajectory, George will definitely make a profit. As for the can, it can be made now. However, one is that George has not registered a patent, and the other is that if there is a chance, he can complete the layout himself.

.It’s just that the funds are still limited right now, so I won’t consider it for now. It won’t matter if you wait.

Things in New York are basically settled now. On the 4th, George came to MIT to register for admission. He officially started his college life. However, George did not choose to live on campus. Instead, he bought a house next to the school.

A three-bedroom apartment. Just move in with your bags.

On that day, George just took out some of his commonly used things from the space and put them in place, and filled the refrigerator with ingredients. There is no permanent nanny here, so he can only cook by himself. Fortunately, George is a superb cook.

Art, so I don’t have to worry about eating at all.

School No. 6 officially opened. The first two years were preparatory knowledge, so it was flexible. Moreover, George had studied some knowledge in the library when he was in Washington, so he quickly surpassed the regular pace and then went on to study other things.

Preparatory knowledge.

Anyway, with George's current learning ability, these are nothing. Just like that, George will send 5 clones with different appearances into the school library every day to learn other subject knowledge.

In this way, George An was a good student at school for a few days.

On September 14th, George received a call from Paul: "Boss, I just received a call from Mr. Groman, the vice president of the Bank of America. He sent you an invitation. Inviting you to attend 18

There will be a charity auction party held in New York on the evening of 19th. He said that many high-class people will be there that night. It will be a good opportunity to meet many friends. You must come."

"Well, okay, I understand. Send the invitation directly to my home."

"Okay, boss."

George put down the phone and couldn't help thinking that someone was looking for him through Groman, and this person's status was not low. So why was he looking for him? He must have taken a fancy to what he had in his hand. And he had a hand in it.

Now, patents have been obtained and are known to outsiders. The only ones worth worrying about are the three battery patents and the electric starting technology of cars.

George's original plan was to wait until December to discuss the matter.

Because at the beginning of this year, General Motors' stock split at a ratio of 10:1. After the stock split, each share was US$42. Durant, who owns at least several million shares of General Motors, became one of the richest people in the United States.

But in April, car stocks began to lead the market down - just as stocks with the latest technology of the era always performed in the market. Originally, Durant could wait patiently for the end of this decline, but in order to protect his

Due to the psychology of investors and employees, he stubbornly tried to support the market alone.

And this naive approach, as Alfred P. Sloan, another important figure in General Motors, said. His chance of success is so small, it is like standing at the top of Niagara Falls and trying to use his

Like a hat that prevents a waterfall from flowing.

Durant began to buy General Motors shares on the exchange and amplified his purchasing power by paying a margin. In those days, you only needed to pay 10% of the stock price as a margin to buy stocks, and the brokerage company would advance the remainder.

This approach is of course a huge profit when the stock is rising, but if the stock price falls, haha. In 1920, almost every stock was falling, and the brokers would require more and more collateral. If the client did not have it,

If the collateral is of sufficient value, the broker will sell his stock at a low price, so the client will not suffer huge losses. In this great game, the rules of the game have always been like this - risk and return match.

But by the end of October, General Motors' stock price had fallen to US$17 per share. By October 10, the stock price was only US$14, 1/3 of its level in April. Durant, who was once extremely wealthy in name, is now

It has come to an end.

But Durant is not a pathetic guy, and he didn't tell anyone that he was in trouble. However, Wall Street has always been the world's biggest rumor mill, and other GM investors, such as DuPont and Morgan Bank, have already expressed concern about this.

They asked Durant to tell them the truth.

Finally, on November 16, Durant told the truth. At this time, Durant had a notice requesting an increase in margin, requiring Durant to pay an additional $150,000 when the market opened the next day.

A deposit of 100,000 yuan, which can barely get him through.

Unfortunately, the next day, GM's stock fell again to $13.50, triggering a new avalanche of margin calls for Durant.

Morgan Bank and DuPont knew that if Durant failed to hold on and sold his General Motors shares on the market, it would be disastrous for their interests in General Motors and for the entire General Motors Company.<

/p>

So, it decided to help Durant and rescue him from his well-intentioned folly by lending him enough money to pay the deposit and pay off his debt to his agent. As a result,

They succeeded in preventing a major crisis that was almost certain to occur, but Durant lost almost all of his GM stock, 3 million shares in total—which became the assets of Morgan Bank and DuPont.
p>

In fact, there is a conspiracy here. The DuPont family is setting up a game for Durant and wants to replace Durant as the president of GM. Because after Durant left GM, the DuPont family quickly took over the board of directors, and Morgan

The bank acquired most of Durant's stock.

They both won and Durant was out. George's original plan was to take a ride and slowly start buying GM stock in November.

Durant likes to see this situation the most, because George is equivalent to him bailing out the market. In other words, George directly talks to Durant and asks him to use his stock as collateral to lend him money.

At this time, George brought out the battery and electric starting technology to discuss with the two chaebols. It was equivalent to exchanging the immediate profits for an opportunity to join the chaebols.

However, now that the George plan has not been implemented, some people have begun to take action. Comparing Leland of Lincoln Company to find George, you can see the difference.

Leland also found George through Groman, but Groman only asked someone to make a phone call to inform him. This person directly helped with the invitation. This shows that the identities are different.

As for why George guessed it was General Motors or even the Morgan family, it is very simple. Because the nickel-iron battery was invented by Edison before, and behind Edison was the Morgan family. Previously, they had too many shortcomings in the battery, so

They don’t pay much attention to it, but just for its application in the automotive industry, they will earn a large amount of patent royalties every year.

And as a perfect product, as a big chaebol, there is no shortage of think tanks, and they must be able to see the future prospects. So no surprise, it should be someone from General Motors making an appointment with me. I just don’t know who is coming.

Who could it be?

After taking leave from school, George returned to New York on the afternoon of the 15th. Now that he is back, he has just arranged to go to the stock exchange tomorrow and try to buy some GM shares. In this way, he can also express his intention to cooperate.<

/p>

So, the next morning, George, accompanied by Paul, came to the trading company. After getting off the car, George looked across the way. Because opposite the New York Stock Exchange is the Morgan Bank, the building is also quite grand.
p>

Entering the box, he was still the broker he had arranged before. The opening price in the morning was 16.5 yuan per share, and there were a large number of sell orders. George bought 200,000 shares at this price before 12 o'clock and paid a deposit of 400,000 US dollars. George

It is estimated that the stocks he holds now should account for about 0.8% of General Motors, which has brought General Motors' stock price to 17 yuan per share.

Because George knew that he didn't have time to slowly collect stocks. Since he couldn't do it secretly, he just made it clear. Fortunately, Durant was in front of him now, so the pressure was not there.

It will be huge. As for whether it will ruin the other party's plan and be retaliated against, George is not afraid of this for the time being. He also bought it with real money and silver, and in the next two days, he is going to see if he can buy more. Anyway.
Chapter completed!
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