Chapter 191 32 Coffee, Ten Thousand Stores Plan

Author: The bright moon once shone on the ancient river

Chapter 191 32 Coffee, Ten Thousand Stores Plan

Ten o'clock in the evening.

Yancheng Siheyuan.

After Chen Heyu took a shower, he took a dry towel, wiped his wet hair, and walked to the sofa in the living room, ready to watch TV for a while before resting.

I switch channels back and forth, but there is nothing interesting.

"Buzz buzz!"

Suddenly, the coffee table vibrated loudly!

He glanced at the screen and saw the call from Fu Wenwen. He smiled knowingly and pressed the connect button.

"Are you very restless?"

Chen Heyu stretched and asked with a smile.

"Before going to bed, people want to see me. What are you going to do tomorrow?"

Luo Wenwen pouted and said.

"Two o'clock and one line, traveling between home and company all day long, Hong Tian wrote development documents, and in the morning I took Hong Jun and the others to have a barbecue."

Chen Heyu said.

"Barbecue? Try to eat as little as possible. He is afraid that I will get gills and become a greasy uncle in the future."

Luo Wenwen was wearing a pink nightgown, lying on the soft big bed, her beautiful eyebrows furrowed and she asked with concern.

"No, no, no, little housekeeper, are you getting used to living in your new house?"

Chen Heyu smiled and changed the topic.

The headquarters of 32 Cafe Company moved to Shanghai in September, and Luo Wenwen naturally chose to move into Biyun Zun Mansion and become the hostess of the new home.

"Cha Mi is not happy. He makes trouble in the small garden every day. When he is tired from running, he lies on the ground and falls asleep."

Luo Wenwen narrowed her beautiful peach blossom eyes and replied softly.

"Recruit two live-in aunties, one to clean and the other to do laundry and cooking. That way, Chami will also have someone to take care of her."

Chen Heyu thought for a while and said something casually.

"Okay, Bu Nao, when can I come back?"

Luo Wenwen nodded, her eyes filled with resentment.

"I guess it's going to be a long time. Why, do you miss him?"

Chen Heyu said with a bad smile.

"Hmph! When he was in Lucheng, I stayed in Hucheng. When he came to Hucheng, I ran to Yancheng again.

Boss Chen, am I playing hide and seek with him?"

Luo Wenwen pouted her mouth and said in a dissatisfied tone.

"Before Christmas, he promised to go back. Now that the development work is halfway through, the source code can be written in one step.

Just complete the main program framework, and Chengdong’s work can be handed over to Hong Jun and the others."

Chen Heyu explained.

"Hehe, it's a deal!"

Luo Wenwen smiled sweetly.

"He heard from Lao Zhou that 32 Cafe's Series B financing will start this week. So is it my first time to meet with investors? Do you feel nervous?"

Chen Heyu joked.

The angel round and A-round financing of 32 chain cafes were not exclusively invested by Shanhai Capital, and there was also a financing presentation ceremony. However, Luo Wenwen Minghong, no matter how bad she behaved, Zhou Xiaoyu would obediently pay for it.

In that Series B round of financing, she directly rejected Shanhai Capital's proposal to lead the investment. She wanted to prove the team's capabilities and use performance data and project potential to convince venture capital institutions.

"He has long been used to weekly management meetings, monthly staff meetings, and hundreds of meetings a year. I think of him as a little girl in high school. He blushes when he stands on the podium."

Luo Wenwen was not convinced.

"What institutions have contacted me?"

Chen Heyu grinned. He had been keeping an eye on Fufang's growth in business management and whether Luo Wenwen had any talent.

With only tens of millions of financing, it is possible to open 70 self-operated stores and achieve profitability. It is obviously impossible to accomplish this without certain business acumen and leadership.

"Li Ran has calculated that Mingyue, Hongshan, Gaolin and SUG Capital all have the intention to lead the investment. I will help him make reference, which one is more suitable?"

Luo Wenwen frowned.

“First of all, I want to understand the background, investment experience, industry expertise and target market of the venture capital institution to ensure that 32 Cafe’s needs and development plan can be used to take advantage of the opportunity while getting money.

For example, Kangaroo’s flash A round of financing, the reason why we chose Gao Sheng and Penguin was to take into account the dual needs of capital and traffic.”

Chen Heyu thought for a moment and said slowly.

"Very much?"

Luo Wenwen started walking, intending to listen carefully, when two milky red thighs appeared on the screen.

"Then we need to study the quality and experience of the investment team members. That is more important than the asset size of the investment institution. It can determine whether the venture capital has the potential to assist the company's development..."

Chen Heyu changed his posture, leaned on the sofa, admired the beautiful scenery in front of him, and said lightly.

"I beg you not to worry. When the time comes, I will ask Lao Zhou to lend me a set of human legs so that he can fully assist me in negotiating and signing investment agreements."

After he finished speaking, he added another sentence.

"He wants to rely on his own ability to complete the Series B financing. If he had not always relied on the support of Shanhai Capital, 32 Cafe would have been like a child that has not grown up and will never be independent."

Luo Wenwen shook her head and actually refused.

"Using resources rationally is what smart people do."

Chen Heyu said seriously, not agreeing with her idea.

Shanhai Capital will also participate in Series B financing, but this time it will be from the perspective of return on investment and will not be mixed with other factors.

Besides, with Zhou Xiaoyu's entry into the game, the valuation of 32 Cafe can be raised, thereby maximizing profits.

"Then he listens to me."

Luo Wenwen was obedient and agreed to Donglai with a smile.

"Prepare the business plan and materials in advance so that the investment manager can understand the company's status, products and market prospects. Shanhai Capital is more experienced. When I prepare the materials, I will let Lao Zhou help me check them."

Chen Heyu warned.

Rong Ziren has a lot of tricks and contract traps, so he naturally wants to do a good job of protecting them.

"Okay, he's bright red."

Luo Wenwen nodded and said.

"Tan Hong said that the development speed of 32 Cafe is too slow, and the B round of financing hopes to seize the opportunity and strive to get the reserve funds for 1,000 stores."

Chen Heyu pointed out.

In the first life, it took Ruilu Coffee only one year to go from 0 to 1,200 stores. On the other hand, 32 Coffee’s volume is less than 10% of others.

Due to Luo Wenwen's character, she likes to play it safe and steady.

"Is it too radical? He is afraid that the business will be too big, which will put the team's management, supply chain, and cost control to a huge test."

Luo Wenwen hesitated.

"32 Coffee does not follow a traditional company operating model. It adopts an Internet approach. At my current pace, when will I be able to defeat Starbucks?"

Chen Heyu asked rhetorically.

2015 is coming, and there are still three years to go. If 32 Coffee cannot dominate the Chinese market, there is a high probability that Lu Dongyao will come in and disrupt the situation.

How could Luo Wenwen avoid the mistakes of an old fox like Lu Dongyao?

"It doesn't seem possible. We had great ambitions at the beginning of the year, but we haven't opened 100 stores yet, but Starbucks has 4,000 self-operated stores..."

Luo Wenwen said discouraged.

“First open self-operated stores in first-tier cities such as Yancheng, Hucheng, Pengcheng and Jincheng to build brand awareness.

If I want to challenge Starbucks, I have to let Wan Leng know my existence, right? With him giving me the full scoop, I can go ahead and do it."

Chen Heyu said with a smile.

"He will communicate with Li Ran and the others to see if they can adjust the operating rhythm."

Luo Wenwen replied.

"The development strategy is here. Give me a new plan tomorrow. I will decide whether to implement it or not."

Chen Heyu looked at the time and asked Luo Wenwen.

Immediately, the two chatted for a long time before reluctantly hanging up the phone.

…

At noon the next day, Chen Heyu came to the company and began to write a plan, the "32 Cafes in One Hundred Cities and Ten Thousand Stores Plan".

The goal is to complete the opening of 10,000 stores in three years.

He coded quickly. Based on Ruilu's development strategy and the market environment of that time, he created a comprehensive plan, including market analysis, regional positioning, product and service design, promotion and marketing, and other comprehensive suggestions.

Then send it directly to Luo Wenwen.
Chapter completed!