Chapter 16: The King of the King is about to

Seeing that Zhao Guodong was a little embarrassed, the middle-aged man also realized that he was standing here was a bit hindering, and smiled in understanding: "Xiao Han, please send me the materials you want from Minister Wei in the afternoon."

"Okay, Director Park." Han Dong didn't know why he seemed so unnatural in front of outsiders.

"You guys talk." The middle-aged man waved his hand and turned around and left.

"Well, Director Park is a sensible character. I know that Xiaodong and I are rare to see each other, so I didn't come to disturb us." Zhao Guodong laughed, "It seems that the person is good."

"Don't underestimate him. He turned out to be the deputy director of the Propaganda Department of a city in another province. He was transferred back due to family reasons. He temporarily condescended to the position of director of the office. Maybe he would be promoted to the deputy director soon or go to the county below to serve."

While packing up the things on the table and preparing to get off work, Han Dong said, "Where will I treat me to for lunch?"

"Hey, Xiaodong, I'm a guest from afar, it's up to you to treat me." Zhao Guodong rolled his eyes and said, "I don't have money."

Han Dong glared, "Zhao Guodong, can you show a little bit of manly spirit? It is natural for boys to pay for the meal with girls."

"Sorry, you are not a girl, and I am not a boy. We are all self-reliant workers, otherwise just aa system." Zhao Guodong joked: "A independent woman generally does not accept male invitations casually, but should she pay the bills on her own initiative."

The disappearing figures of Zhao Guodong and Han Dong caused a rippling ripples in the propaganda department. No one knew which god Zhao Guodong was, who could actually bring Han Dong a flower, who had always been arrogant. You should know that after Han Dong was transferred to the propaganda department of the Municipal Party Committee, he could refuse too many people's dates.

Zhao Guodong didn't think so much about how to use these two days to settle what he deserved and what he deserved, this is the most important thing.

In the afternoon, I sat in the office of the Municipal Bureau’s Political Department for a while, and in the evening I had a Western meal with Tong Man. The girl was still in a foggy feeling and could not believe it was true. However, real life is indeed so strange and weird. She works in the municipal bureau courtyard every day. In order to facilitate her life, the municipal bureau also specially assigned her a single dormitory in the backyard of the bureau, which made Tong Man feel flattered.

Zhao Guodong originally wanted to take a walk with the somewhat lonely Tong Man, but there were indeed important things at night, so he said goodbye to Tong Man with some regret.

After nine o'clock, Zhao Deshan and Zhao Changchuan, one of them came back from Pennsylvania and the other from Changsha. Liu Cheng would also come back from Canglang County a little later.

"How is the repayment situation?" Zhao Guodong sat on the sofa, with a pot of so-called Kung Fu health tea on the table, which was nothing more than adding some nourishing Chinese medicines such as red dates and wolfberry. Now the popularity of health products has entered a stage of fanaticism, and it is all about health products. Sanzhu Oral Liquid and Feilong Yanshen Baoshu Liquid are everywhere. Even teahouses are difficult to avoid and start to advocate the concept of health care.

"Very good. Our early caution played a big role. Channel vendors are all partners with good reputation, and the hot sales of our products are of course the main reason." Zhao Changchuan is now in Pennzhou. The company's headquarters has officially moved from Canglang County to Pennzhou, and Canglang County has become a production base.

"Please pay attention to controlling cash flow. The off-season is coming. We should use this period to make adjustments. The pace in the early stage is too fast. Some details in the factory need to be corrected. In addition, quality testing equipment and sterilization and disinfection equipment must be updated. The existing ones are too simple. I am worried that the production capacity will not be able to keep up after the expansion of next year. If people with ulterior motives use these to make articles, then we will be passive."

"I have ordered brand new equipment as you want, and it should be available in December." Zhao Changchuan nodded, "Sales have dropped significantly in September. Now there are only about 10,000 pieces shipped per day, and it is estimated that it will drop to 5,000 pieces next month. This is because we have opened up the Chongqing market and Liuzhou market. It may officially enter the off-season in November."

"Brother, the Hunan market has also begun to make breakthroughs. The signs of Canglang Water in Changsha, Hengyang and Yueyang have been launched. However, the weather is getting colder now, and it is difficult to make a big breakthrough in sales. However, I guess we should be able to succeed in Hunan next year." Zhao Deshan was full of confidence. He was sent to Hunan to open the market. With the help of the craze caused by Canglang Water in Anyuan, the nearby Hunan market also quickly achieved results.

"How much money does the company have on the books now?" Zhao Guodong pondered for a moment. CCTV's first bidding meeting will be opened in November. Zhao Guodong did not expect Canglang Water to dare to hit the lottery, but taking advantage of this opportunity to make Canglang Water reveal his face is a rare opportunity. Spending millions of dollars to promote it outside of the bidding ceremony is very meaningful for establishing Canglang Water's national brand, especially when it will focus on the markets in neighboring provinces next year, this is even more important.

"There is more than 16 million on the books. Of course, we still have more than 2 million loans to expire at the beginning of next year, and the later loans to expire in June next year." Zhao Changchuan said proudly. Even if it is put on hold now, in addition to the loan, there is still nearly 10 million in full profit. This is not considered a fixed asset investment invested in the Canglang Mineral Water Base.

"Well, save some money. I have to prepare to spend a lot of money in November. This more than one million is barely enough."

Zhao Guodong calculated that he would probably make a fortune at the first bidding meeting by taking about 10 million. Although fast-moving consumer goods can certainly succeed in using advertising, it is also a tall building built on the beach. When the tide comes, it will fall to the ground. The king of the two health products, Sanzhu and Feilong, was defeated in this way. With the lesson of his own memory, Canglang Water must never repeat the same mistakes.

"Ah? It will cost more than 10 million?" Zhao Changchuan and Zhao Deshan were both shocked and opened their mouths. If this was not out of Zhao Guodong's mouth, Zhao Deshan would really grab the other party and ask, "Brother, why do you have to spend more than 10 million?"

"What else can you spend more than 10 million at one time besides advertising?"

Zhao Guodong sighed, how much can we do in this era of more than 10 million, but more than 10 million cannot be spent without spending. If Canglang Water wants to conquer cities and land in the market next year, and if Canglang Water brand continues to flourish in the mineral water market, more than 10 million is far from enough. This is just an investment in CCTV. Promotion and momentum in local stations and other media is essential, and next year will be the real year of decisive battle for Canglang Water.

After gasping for a breath, Zhao Changchuan and Zhao Deshan exchanged glances and asked carefully: "Brother, what kind of advertising costs cost more than 10 million? I plan to only control the advertising costs next year to within 8 million. I think I already expect it to be very high in just this number."

"Eight million? Eight million is probably enough to save money if it is only used to create momentum at other provincial-level TV stations. However, Canglang Water has to be on CCTV and participate in the competition during the prime time. Although I do not intend to compete for the most important period, I think we need to present the image of Canglang Water to the people of the whole country in some critical periods." Zhao Guodong said firmly.

"CCTV?!" Zhao Changchuan and Zhao Deshan looked at each other. When their two brothers were still complacent about opening up Hunan and Guangxi's market, their brothers were already planning to build the brand image of Canglangzhishui to the people of the whole country.

"Yes, people without long-term thinking will have immediate worries. Canglangzhishui cannot only see immediate interests, but must focus on the long term and establish an excellent brand image. Only in this way can we survive in the fierce competition in the future. The mineral water market is a very regional market. It is impossible for a single brand to monopolize it. The needs of the people are also diversified and complex. What we need to do is to make them believe that Canglangzhishui is a brand that is always trustworthy."

Zhao Guodong's words shocked Zhao Changchuan and Zhao Deshan. They spent more than 10 million just to build a brand? If more than 10 million were invested in media advertisements in the markets of neighboring provinces, they would probably have swept the whole army to dominate.

"Okay, you need to think about some things slowly and think about them slowly." Zhao Guodong didn't say much. Being able to stand before the times and see future development is an anomaly. You can't expect others to be the same as you.

Liu Cheng finally arrived, and now all the affairs of the production base have been handed over to Liu Cheng. Employee training, equipment update, factory construction, and local coordination have all been on Liu Cheng. After a few months, Liu Cheng lost a lot of weight. In Liu Cheng's words, the work he had done in the textile factory for several years was not as much as he had done in the mineral water factory for several months, but it was worth it!

Only such a fulfilling life can make people feel a sense of accomplishment. Watching the garden-style factory gradually completed, the road leading to the national highway is paved day by day, and watching boxes of products loaded and shipped out of the vehicle, this satisfaction and pride cannot be bought by money alone.

Zhao Guodong did not want to intervene too much in the specific management of Canglang Water. He just made arrangements for some things he had to intervene, such as CCTV's first bidding meeting in November, and the development direction of Canglang Water next year. Only these things that may have a decisive impact on the future of Canglang Water will be involved in the arrangements, and Zhao Guodong threw everything else to Deshan Changchuan and Liu Cheng.
Chapter completed!