Chapter 150 We Sell Stories
Lin Bufan really doesn't care about a row house, but he can't tolerate Zhang Yuhuang looking down on his father.
The next day, Zhang Chongba took Lin Bufan and Zhang Yuhuang to a warehouse in Huihuang Group in the south of the city, where there was a batch of unsold porcelains that had been in stock for a long time.
In the 1990s, porcelain was the biggest feature of practicality, such as bowls and vases used at home.
However, this batch of porcelain is used for ornamental purposes, including large open plate-shaped bowls, high-mouthed, long-necked plum vases, etc.
There are more than a dozen ornamental porcelains in total.
Moreover, the colors are all gray and earthy, and are incompatible with the popular white porcelain.
This is the reason for the unsalable sales. What the market needs is practical porcelain, not ornamental.
These neatly arranged porcelains are sealed on the floor in stacks.
The warehouse keeper is an uncle. He introduced the origin and maker of this batch of porcelain to everyone. "Ah, these are actually good things, and they may be welcomed after a few years."
Lin Bufan smiled slightly and expressed his approval of the uncle's look.
It’s like in the 1960s and 1970s, the antique market became very cold. Many people didn’t realize that these things passed down from ancient times were very valuable. There was one thing in my impression that there was a family in Yanjing who had a family in their homes.
There is only a blue and white chicken tripod bowl, this priceless bowl is actually used to feed chickens.
Later, an expert old man bought the bowl for 10 yuan. At that time, the neighbor of this family reminded him not to lose money. The head of this family said that a bowl can only be sold for a few dollars.
More than 20 years later, this blue and white chicken tripod bowl was sold at a sky-high price of 30 million yuan.
That's why there is a saying that there is a Bole first and then there is a Thousand-Mile Horse.
Lin Bufan picked up a large-mouthed porcelain and looked at it, and exclaimed: "What a good thing, what a pity."
Unfortunately, these things will take several years to attract attention.
In the 1990s, ordinary families would not have any decorations. They cared about appliances, TVs, refrigerators, and washing machines.
After 2005, China's overall economic level improved a lot, and people at that time would decorate the decorations at home.
Of course, there are also some rich families who know the decoration layout early on, but these rich people must buy expensive antiques, calligraphy and paintings, crystal chandeliers, statues and other things.
Therefore, this batch of porcelain cannot be up or down, and cannot enter the homes of ordinary people or wealthy people. The situation is very embarrassing.
Zhang Yuhuang asked: "Carbon, how many porcelains are there in total?"
"There are twelve sets of 1,200 pieces of porcelain in total."
"Grandpa, how do you distribute it?"
"One of you is half, it depends on who sells the most."
Lin Bufan sneered and said, "Is it meaningful to sell all one penny? Just compare who sells more money."
Zhang Chongbayi thought that this is true and said, "It depends on who sells the profits."
"I have chosen it, only these six sets." Zhang Yuhuang said, pointing to the boxes of porcelain on the ground.
Lin Bufan looked at the high-bottom market and even liked it, "I want this set, I will give you the rest."
Zhang Yuhuang and Zhang Chongba were stunned.
"You have one set, he has eleven sets. Can you sell more money than Yuhuang?"
"I'm so arrogant. Can your sales of one set exceed my eleven sets?" Zhang Yuhuang said disdainfully.
Lin Bufan smiled confidently and said, "You will know just by walking."
Zhang Chongba called Lin Bufan and Zhang Yuhuang to his side and announced the rules: "1. The price of porcelain cannot be lower than the purchase price; 2. In order to prevent cheating, buyers can only buy up to 10 pieces of porcelain; 3. The sales time is one.
Week. No matter how much you sell in a week, you will have to register and then announce your winning or losing."
Neither Lin Bufan nor Zhang Yuhuang had any objections.
Zhang Yuhuang moved 11 sets of porcelain, a total of 1,100 pieces of porcelain, to his second-hand store.
Zhang Chongba originally wanted to use a shop in the mall for Lin Bufan, but Lin Bufan refused.
"My set of porcelain is not suitable for sale in shopping malls," said Lin Bufan.
Zhang Chongba sighed in his heart.
I think Lin Bufan gave up before he started. Zhang Yuhuang has 1,100 pieces of porcelain, while you only have 100 pieces. How can sales be comparable to Yuhuang? Anyway, it’s a formality.
Zhang Chongba even thought about it and gave Zhang Xiuyue's family a three-bedroom apartment in Shangcheng District to live in.
In some aspects, Zhang Chongba is biased. Logically speaking, he has owed Zhang Xiuyue over the years and should try his best to satisfy Zhang Xiuyue. But in his heart, what he values is his eldest grandson, after all, the eldest grandson will be in the future.
Those who inherit the family business.
Lin Bufan and Lin Zhengdong are still outsiders after all.
It would be nice to be able to give them a 3 bedroom and 1 living room.
The next day, Zhang Yuhuang asked someone to wipe the porcelain again and then put it all on the shelves.
The purchase price of this batch of porcelain is 50 yuan per person, and Zhang Yuhuang sets a price of 100 yuan per person.
He sold 200 pieces of porcelain on the first day with the connections he accumulated by selling second-hand goods and the support of a group of wealthy classmates at the school.
When he returned home, Zhang Yuhuang held his head high and said proudly to Zhang Chongba: "Grandpa, I sold 200 pieces today, with a net profit of 10,000 yuan."
"Not bad, not bad. It's really amazing to be able to sell so much on the first day." Zhang Chongba nodded in praise. He liked this grandson so much.
Zhang Yuhuang looked at Lin Bufan with contempt and said, "How many have you sold?"
Zhang Chongba sighed, shook his head and looked at Lin Bufan and said, "He doesn't even have a store, can he sell it? Bufan. If you don't want to compete, just admit defeat."
Lin Bufan disagreed and said slowly: "There are 6 days left, why are you anxious?"
"Hmph, you are just a cooked duck with a hard mouth. You have no connections and don't accept grandpa's store, so you can't sell any of them. And even if you sell all 100 pieces of porcelain, your net profit will be
It is impossible to be taller than me. I have 1,100 pieces of porcelain. You gave up from the beginning. When you lose in the end, you can find a reason to say that you only have 100 pieces of porcelain, so you can't sell me, right?" Zhang Yuhuang is a rude person
He laughed and continued disdainfully. "I'll look at the gap between us."
Lin Bufan didn't say anything and kept his own meal.
The next day, Zhang Yuhuang asked someone to make a brochure and sent it to the street. He took out a net profit of 10,000 yuan to hold a lottery for buying porcelain, with a big prize of 3,000 yuan and a small prize of 10 yuan.
In addition, I also invited a few female classmates who could dance to dance at the door of the store to attract customers.
After using this trick, 300 pieces of porcelain were sold.
The profit reached 15,000.
When he returned home in the evening, his tail was about to shake to the ceiling.
While having a meal, Zhang Chongba asked about sales, expenditures, and details of activities. Zhang Yuhuang talked about what it was like to hype the store and attract people to buy with big prizes. It was said that it was a scattered thing.
"My son is really business-minded," Li Guifen said proudly. Then his eyes sank, looking at Lin Bufan with contempt, and sarcastically, "Have you sold a piece of porcelain?"
Lin Bufan shook his head and said, "No one was sold."
"Then you just give up. Anyway, it's useless to struggle to death. Besides, the row house was originally what my father promised to give us Yuhuang first. Just find a place to live in your family." Li Guifen said embarrassedly.
Zhang Chongba asked: "Xiuyue. I have a brand new 3 bedroom and 1 living room in Shangcheng District, which is close to the art gallery. It is still a prosperous area and has complete supporting facilities..."
Before Zhang Chongba could finish his speech, Lin Bufan interrupted: "Grandpa, it's not over yet."
"Do you still need to continue comparing? It's really not embarrassing." Li Guifen said with a sneer.
"Don't make a conclusion so early before the result comes out. I don't know who laughed the last time," said Lin Bufan.
After hearing Lin Bufan's words, Zhang Yuhuang laughed: "Isn't the result very obvious? You have lost since you only have 100 pieces of porcelain. How can your pure profit of 100 pieces of porcelain be higher than me?"
Zhang Guoan added: "Lin Bufan, don't make small moves. If you violate the rules, you will be punished."
Lin Bufan was lazy and fucked them, and went back to the room after having a meal.
When he arrived at the room, he called Liang Qian: "Her old man Liang, have you found out?"
"I found out clearly, it is indeed the best thing about Situ Nan's apprentice."
"Okay, then let's start tomorrow."
"OK!"
Lin Bufan has been exposed to so many antique calligraphy and paintings, and has already gained a certain appreciation of his views.
When he was in the warehouse, Lin Bufan took a fancy to the gray bowl with high bottom and large plates, thinking that the craftsmanship was exquisite and it was a rare batch of artworks that could be more expensive.
The warehouse manager introduced these 12 sets of porcelain. When only the maker of the big plate mouth bowl was not alive, Lin Bufan was sure that this thing was a masterpiece.
Then, according to the signature at the bottom of the big plate bowl, Liang Qian asked this creator who was not alive.
The result is that the maker is Luo Jiuhe, the apprentice of the famous porcelain artist Situ Nan.
Luo Jiuhe committed suicide after making this batch of porcelain.
Liang Qian also said an important thing: Luo Jiuhe committed suicide.
Luo Jiuhe's childhood sweetheart died in a car accident, Luo Jiuhe spent five years making these 100 large-scale gray bowls. Then he committed suicide on the day his lover passed away.
Lin Bufan thought for a moment and asked, "Why are there 100, not 1?"
Liang Qian said on the other end of the phone: "Because Luo Jiuhe's lover is Yin Baier. Luo Jiuhe made 20 sets of porcelain in his life, each set of 100 pieces. Alas, he is such a lovely man."
After sighing for a while, Lin Bufan said, "It's best to have a sad story with hunger marketing."
In many years, a way of "selling stories" will appear in marketing.
A product is no longer a packaging gift box, nor is it its use, but a story. Giving a product a story, the benefits it generates will be infinitely magnified.
What we sell is not the product, but the story behind human nature.
This kind of story-based products will emerge one after another in many years, such as a certain mineral water, with the line "We don't produce water, we are just porters of nature". This is the story behind the water.
For example, if a certain kidney nourishes the body, the line "He is good, I am good." The content behind it is self-evident.
Chapter completed!