Zhicheng Group is a well-known enterprise in southern Yunnan, but because the industry it is engaged in is relatively vertical, it is not well-known outside the tea circle.

Su Zhiyu had never even heard of the name Zhicheng Group.

But her acting style has always been capable and direct, without any sloppiness, so on the other end of the phone, while taking the pen and paper from her desk, she said: "Okay Mr. Ye, how do you need my cooperation?

"

Ye Chen said: "I hope you use the name of the Su family to talk to their boss. If the other party is curious about why you, the eldest daughter of the Su family and the head of the Su family, are interested in such a tea company, you can tell them

, your grandfather likes to drink their tea in Madagascar very much, so you plan to buy this company. Generally speaking, just keep a rich and willful tone."

"Okay!" Su Zhiyu agreed without hesitation and said, "Mr. Ye, please give me ten minutes. I will first have a general understanding of the basic situation of this company, and then formulate a general acquisition plan to communicate with you."

Ye Chen then said: "Okay, I'll wait for your news."

Su Zhiyu hung up the phone and immediately searched for some information about Zhicheng Group in front of the computer. After she recorded some useful information she collected, she thought for a minute and then called Ye Chen back.

Ye Chen answered the phone and asked her: "How do you understand Miss Su?"

Su Zhiyu said respectfully: "Mr. Ye, I just got a rough understanding of their situation. This company is a private joint-stock enterprise. The current largest boss is their founder, named Lu Zhicheng. It was just a sole proprietorship at the beginning.

They are small and micro enterprises, but after the economic opening up in the 1980s, their tea business made a big breakthrough and gradually developed into the top five tea companies in southern Yunnan;"

"Zhicheng Group completed its shareholding reform ten years ago. At that time, it was planned to be listed on the main board IPO. However, due to the lack of profit scale and unstable profits, although it accepted IPO guidance from the China Securities Regulatory Commission, it finally failed.

Still failed to succeed, and have never been able to complete the listing;"

"In the past few years, they gritted their teeth and entered the New Third Board, but because the company's valuation was low, liquidity was poor, and the financing target was lower than expected, they withdrew from the New Third Board;"

"I just checked and found out that their market capitalization curve when they were on the New OTC Market was only a little over one billion at the highest point. However, their financial reports in those years were not satisfactory. The decline in the popularity of the tea market will affect them.

A reduction in tea production or a bumper harvest will also affect their profits, and their market value will naturally be affected."

"Moreover, there is also a local leading company in their industry in southern Yunnan, which is Juyi Group. This company is considered the number one in this industry, but even for them, capital operations have not been smooth. Although the backdoor listing was successful,

, but the market value was only relatively hot at the beginning. Now the market has cooled down and its market value is less than 2 billion, so the capital prospects of the tea industry are actually not very good;"

"Back to Zhicheng Group, although they can indeed make tens of millions of profits every year, there is still no room for imagination when investing such a small amount of money in the capital market. From their repeated attempts to attack IPOs, repeated attempts and failures, and repeated failures,
Chapter completed!