Chapter 74(1/2)
Small Business University Knowledge
Author: Chop wood and carry water
Small Business University Knowledge
The cold dishes were on the table and everyone started to eat. Yan Zhendong asked Cao Yu while eating: Nephew Cao, our group has many companies. What kind of job do you want to do now?
Cao Yudao: I don’t want to sit in an office and do paid work, I want to do things where I can make a living based on my ability.
Yan Zhendong said: What does it mean to get money for nothing? What does it mean to rely on one's ability to earn a living?
Cao Yudao: What I mean by working for money is the kind of salary that relies on connections and does not contribute any effort. I want to learn something and develop my skills.
Yan Zhendong said: Oh, I understand, young man, you have a lot of potential!
At this time, Su Mei came up, and the restaurant manager personally came to the table and said: Steamed Su Mei, please use it slowly.
Yan Zhendong subconsciously picked up the serving chopsticks on the table, reached over and picked up the white eyeballs protruding out of the fish eyes. Just as he was about to speak, Yan Tingting interrupted: Dad, don't use the drinking order in your business. What's the point?
Just take a look at you and save yourself.
Yan Zhendong was unexpectedly interrupted by his daughter. He was stunned for a moment and felt a little embarrassed. He quickly put the white eyes of the fish into his own bone plate, picked up the fish's gill meat, put it on Cao Yu's plate, and said: Tingting
What I'm saying is, let's do it cheaply. As for this animal, we need to eat moving meat. The meat there is the most vigorous, especially the face meat of this squid, which is more tender than the water. It is the best among the whole fish.
The parts to eat. Normally, Tingting’s mother has one piece, and Tingting has one piece. Today, I’ll give you Tingting’s piece. Tingting should eat less, she wants to lose weight.
When Cao Yu heard this, he quickly picked up the piece of fish on his plate and put it on Yan Tingting's plate and said: Uncle Yan, don't be so polite. Give this to Tingting. I can eat anything.
Yan Tingting's smile turned red again at this time, and she quickly lowered her head. Cao Yu gave her the food, so there's no reason why she wouldn't eat it. Yan Zhendong smiled and said, "Okay, okay, then you can eat the meat on your belly, alternate between fat and thin."
There are no thorns, I like to eat them the most.
So he picked up a piece of meat from his belly again and put it on Cao Yu's plate, and then continued to use chopsticks to dig out the cheek meat on the other side of the fish. Cao Yu saw that Yan Zhendong was having a hard time picking out the meat, so he quickly stretched out his chopsticks to turn the fish over.
He turned around so that Yan Zhendong could pick it up more easily, but he didn't want to be stopped by Yan Zhendong who raised his hand and said: Hey, nephew Cao Xian, this fish cannot be adjusted.
Cao Yu's family is from outside, and his parents are old revolutionaries. They are not so particular and rarely have the opportunity to interact with businessmen, so they are not familiar with the local table rules. They wonder: Why?
Yan Tingting said: My dad is just being particular about it. He said it was a fisherman's rule. A fish cannot turn over. Turning over means capsizing, which is unlucky. He couldn't even mention the word "turn". He just said "tune".
Cao Yu quickly retracted his chopsticks and said: So that's it, that's quite particular.
Yan Zhendong smiled and said: Doing business is just like going out to fish. Don’t look at it as glamorous on the outside. In fact, it is a very dangerous business. You can lick blood on the tip of a knife. If you are not careful, you will lose everything. These things mean that
Do things carefully, think things through, be careful in everything, and don't be careless in the slightest. Otherwise, you can eat here today and pack up your bed and sleep in the bridge cave tomorrow.
Cao Yu said: I understand.
Yan Tingting said: Everyone knows that there are risks in doing business, but these risks have nothing to do with Feng Shui, right?! What we just talked about are all superstitions about Feng Shui!
Yan Zhendong said: I understand the meaning of Feng Shui, which is to remind you to grasp the timing and methods carefully. When speaking, you have to distinguish between occasions. It also means to express a meaning. You also need to pay attention to what words you use. Taboo is to remind you to do something.
Always pay attention to these details; the same is true when doing things. You must pay attention to the right time. Being late is definitely not good, and being early may not be a good thing. It may not be a pioneer, but a martyr, so whatever you do, you must follow the trend and don’t think about it.
Eat a fat man in one bite;
Yan Zhendong put another piece of meat on his wife's plate. Chen Ruoshui looked at her husband with a smile on her face and said: Look at you, you are so stingy, it's just a piece of fish, that's all!
Yan Zhendong didn't answer, put down the serving chopsticks, and said to the restaurant manager: Okay, take it down and remove the bones, and then share it with everyone.
While everyone was eating, they listened to Yan Zhendong continue: Nephew Cao Xian, I understand what you just meant is that you want to be your own boss in the future and don't want to work for others, right?
Cao Yu said: Yes.
Yan Zhendong said: Then it is not appropriate to sit in an office, because all businesses are to provide good services to these ordinary people. You are very comfortable in the office, but you will not understand these ordinary people there.
If you don’t understand what they are thinking, how can you know how to solve the problems they encounter? In business, you need to understand people and things, see the problems clearly, and figure them out, but you may not be able to do that.
How can you accomplish something, let alone if you don’t understand the actual situation? Castles in the air are impossible. This requires hardship and patience. Can you do it?
Cao Yu nodded and said: No problem, Uncle Yan.
Yan Zhendong smiled and said: Well, let me tell you two things. One was what the Hong Kong man asked me back then, and the other was what I saw myself. They are both true and may inspire you.
Cao Yu said: Okay, please speak.
Yan Zhendong said: That Hong Kong man pointed at the Landmark Building in Central and asked me, if there is a shop of less than 30 square feet in the most prosperous and crowded place in Hong Kong, and the rent of the shop is hundreds of thousands of Hong Kong dollars a month, how dare you
Rent? I replied, yes! As long as others dare to rent, why wouldn’t I dare? The Hong Kong people then said, what are you going to do with it? I said, do business, I plan to sell high-end clothing and open a watch shop.
, selling jewelry, cosmetics, etc. The Hong Kong man just looked at me and didn’t rush to answer. Instead, he suggested that I go to the site and have a look. As a result, I went to the site to have a look. Guess what? What was sold there was
What?
Cao Yu looked confused. He looked at Yan Tingting. They looked at each other and shook their heads. Cao Yu said: I don't know, please tell me.
Yan Zhendong didn't hesitate and said: It turns out that there really is such a shop there. It's only about 20 square feet. It's located at the most crowded intersection. What's sold there is home-made water. A cup of sweet water costs 20 Hong Kong dollars. You know?
Can you imagine?
Cao Yu couldn't help but exclaimed: "I understand, Hong Kong is very hot, everyone will be thirsty, and there is a lot of traffic there, so selling water is the most profitable."
Yan Zhendong smiled and nodded, and continued: Let me talk about another thing I saw with my own eyes. Once I was on a business trip to Beidu, and the locals invited me to listen to Beidu Opera. It was a large opera garden with more than 10,000 square meters and 8 floors. It was located in the center of Beidu.
The bustling place has a very strange name, called Big Bowl Tea Theater. I was curious and asked them why they had such a name. They replied that their boss started his business by selling Big Bowl Tea, which is the most popular place in Beidu.
The bustling Dashilan sells big bowls of tea for 5 cents each, and this building was built with the tea money.
Cao Yu said excitedly: I understand, no matter how small the business is, as long as it is a person's immediate need, it can become big.
Yan Tingting added: Although the water is easy to sell, you have to pay the rent. Although the tea business looks smaller, you don’t have to pay rent and taxes, so you can make more money.
At this time, the steak was on the table. Yan Zhendong smiled and said: Nephew Cao Xian, how do you like the taste of this steak?
Cao Yu replied: OK.
After saying that, she picked up the knife and fork, cut off a piece, put it in her mouth and chewed it. Yan Tingting really had big eyes but a small belly. She had almost eaten now, so she bit her own spoon and watched Cao Yu eat.
Cao Yu chewed the steak expressionlessly and couldn't help but asked: How does it taste? Isn't it delicious?
Chen Ruoshui saw her and said to her daughter: Tingting, how old are you? How many times have I told you, why are you biting the spoon again? It doesn't look good.
Yan Tingting said angrily: Mom, don't always blame me for this. I just like the metallic taste on this spoon and I can't change it.
He continued to hold the spoon in his mouth and asked Cao Yu: "Cao Yu, please speak up. Is this steak delicious?"
At this time, Cao Yu completely swallowed the steak in his mouth, breathed a long sigh of relief, and then praised: It is delicious, so delicious, the meat is tender and tender, juicy and full of flavor, and the aroma is full of teeth.
Yan Tingting smiled and said: What do I think? She looked thoughtful just now, maybe she was holding back these words!
Cao Yu said seriously: What I said is true. Do you want to try it?
Yan Tingting looked at the steak and swallowed, saying: Hey, next time.
Yan Zhendong nodded with satisfaction and said with a smile: Well, not bad, not bad. It seems that the master today is good at his craftsmanship. What you both said just now was very good, so what are you going to do next?
Cao Yu thought while eating steak: Let me think about it, by the way, I plan to try selling newspapers first.
Yan Zhendong asked strangely: Why do you think so?
Yan Tingting quickly answered: That’s right, selling newspapers is more like selling a big bowl of tea. It’s a small job and you don’t have to pay rent, so the income should be about the same as a big bowl of tea.
Yan Zhendong smiled and said: The idea is good, but I think it may not be as simple as you think. You haven't listened carefully and haven't thought things through clearly.
Yan Tingting said hurriedly: "Why don't you think clearly? Please tell us quickly!"
Yan Zhendong smiled and said: Don't be anxious, don't be anxious. Didn't I say it before? You have to listen carefully and think things through before drawing a conclusion. However, your idea is quite good. You can try it. Wait.
With some practical experience, let's talk about this topic again.
Yan Tingting immediately protested: Why not? Is there any problem? Lao Yan, you can't just watch us jump into the fire pit, stop showing off!
Yan Zhendong smiled and said: Look, you are always in such a hurry. Business is something that cannot be rushed. It requires patience. There is no way to succeed in business all at once. This requires understanding, pondering, and beating.
, don’t worry and try it. If you can’t die, just treat it as social practice!
Yan Tingting became anxious when she heard this. She was afraid that Cao Yu would suffer a loss. She knew that Cao Yu had an arrogant temperament and was unstable. He was a capricious boss. If he lost money selling newspapers, it would damage his morale and even affect the two of them.
Relationship, as for why it affects their relationship, it's very simple. If Cao Yu loses interest in doing business because of this, what relationship do they have? Cao Yu will definitely stay away from her, such a messy association
, could she not be anxious? So she immediately turned to her mother for help and said: Mom, look at what kind of attitude dad has! He doesn't even want to come up with ideas, and he doesn't help Cao Yu at all.
Chen Ruoshui comforted him and said: I think your dad is right. To reason with you, it is better to let you explore and practice on your own. How can you learn to walk without falling over? If I keep supporting you, you will never walk.
Cao Yu quickly persuaded Yan Tingting and said: "Tingting, don't be like this. My uncle and aunt are right. I want to go and have a try first."
Yan Tingting said coquettishly: "I don't care about that. If Cao Yu comes with you, you have to make up for me."
Chen Ruoshui smiled and said: OK, OK, how can you lose money by selling newspapers? I will make up for your losses.
Yan Tingting continued to say reluctantly: "You don't know, we students are very poor. No one's money comes from strong winds, so we can't afford to lose."
Yan Zhendong smiled and said: Look what you said, it seems that my money was blown by the strong wind. Before anything happened, my elbows started to turn outward! People say that one daughter has three thieves. I see this
That's absolutely true.
Yan Tingting's pretty face turned red and she muttered: Dad, why do you always bully me?
Cao Yu quickly said: Uncle and aunt, don't worry, I can afford the loss and won't trouble you.
Chen Ruoshui smiled and said: "Uncle Yan is just joking, don't mind."
Cao Yu quickly said: I know, I don’t think much about it.
To be continued...