Author: Chop wood and carry water

After listening to Yan Zhendong's explanation, Yan Tingting immediately protested: What you said makes sense, but it is useless for selling newspapers. It is all correct nonsense.

Yan Zhendong explained patiently: You have to learn to draw parallels. Every business has its own characteristics. If you can't see it, you can't say it doesn't exist. It's just that you haven't discovered it yet. Take the sugar water business as an example.

Everyone needs to drink water, and everyone loves sweetness. Everyone knows this, but why is it that only the Coca-Cola Company in the United States can sell this sugary water to all parts of the world?

Cao Yu interjected: It tastes good and has a unique taste.

Yan Zhendong said: You're right, you have to think about being different from others before doing anything. This is called the threshold, which can also be understood as recognition. Anything with a high degree of recognition has a higher chance of survival than others.

The high-end products are more expensive. It relies on its unique taste to spread the candy business all over the world. You must also have unique methods to sell newspapers!

Yan Tingting said disdainfully: The taste of water is the threshold, and there is also culture, a culture that worships foreigners and favors foreigners. But selling newspapers is a laborious job, with no technical content at all, and no service standards are required. As long as you can count, you can add

Subtraction, even a fool can do it. The threshold cannot be lower. Almost anyone can do it without any training. There is no recognition. This recognition is completely reflected in the content of the newspaper. If you must

Even if there is, it means that there are two fewer hands and two fewer legs. This does not solve the problem at all!

Yan Zhendong said: Is there no threshold for selling newspapers? Haven't you encountered the problem of territory in selling newspapers these two days? Isn't this territory a threshold? Besides, about culture, every country has its own culture.

It is difficult to promote your own country's culture to the whole world. This is true, but our food culture is still very unique. If you have the opportunity to go out and take a look in the future, you will find that our Chinese restaurants are all over the world.

It is very popular with everyone, but no brand can achieve scale. Besides, there are so many people in our country, there are no cultural barriers here, and our market is enough for you to develop.

Cao Yu praised: I understand, I am indeed very knowledgeable.

Yan Zhendong smiled and said: Then tell me, what have you realized through these two days?

Cao Yudao: Buying newspapers is like opening a restaurant. The demand is there, but if you want to invite all the customers to your store, it is actually not easy. Just like Zhang Haiyan’s food stalls, she

So to gradually expand, firstly, the taste must be good and the price is affordable. Her mother is still very capable in this aspect. Secondly, Sun Xiaobo and I often go to her house to sing and attract customers, which is equivalent to publicity, word-of-mouth and publicity.

,very unique.

Yan Zhendong said: You still have some knowledge about the catering industry. It sounds good. What about selling newspapers? Is this your own business?

Cao Yudao: It’s because I just felt that there was a demand for selling newspapers, but I hadn’t figured out the specific way to do it. That’s why today’s situation emerged.

Yan Zhendong praised: Yes, yes, knowing the reasons for failure is the beginning of success. Then let’s be specific.

Cao Yu continued: Now I know, as you just said, in the past two days, I found that those who sell newspapers have their own territory. If you go to other people's territory to sell, you are robbing other people's business, and conflicts will occur.

, and there are time limits for selling newspapers. Everyone comes to buy newspapers on their way to get off work, so this time is also very limited. Everyone gets off work around 5:30, and after 6:30, there is no one on the street.

Yan Zhendong said excitedly: Yes, yes, the problem has been found, what are you going to do next?

Cao Yudao: I already have a feeling that selling newspapers may not be possible at all, as you said at the beginning.

Yan Zhendong said: Oh, why?

Cao Yudao: Any business that relies on one person's physical strength to make money will definitely not be able to grow, because your physical strength is not much stronger than others, and people's energy is limited.

Yan Zhendong laughed and said: That's good, what are your plans?

Cao Yu said: Of course we should continue.

Yan Zhendong was puzzled: Why do you want to continue trying when you know there is no hope of becoming big?

Cao Yudao: Although the amount of newspapers sold by each person every day must be a certain amount, I can get the best wholesale price now, and you help me carry it. If I can earn dozens of dollars a day, for a poor student like me,

It’s quite a bit of income for me, and it’s just like exercise for me. I can make money while exercising. Isn’t this great!

Yan Zhendong smiled and said: Well, that's right, it's really worth exercising.

Yan Tingting protested: Hey, you don’t consider other people’s feelings. Are you going to suffer a lot if I stay with you?! Look, you’re so tanned! How long will it take for you to recover from this!

As he spoke, he stretched out his arm, lifted up his sleeve, and pointed at Cao Yu with his other finger: Look, look, he’s got a little red idea!

Cao Yu knew that she was asking for reward, and quickly said: Tingting has really worked hard these days. She has suffered a lot for me, but I do have some things that I still want to figure out. Tingting, look.

We have such a good resource guarantee, how about you work hard with me for two more days?!

Yan Tingting glanced at Cao Yu and said: If you are sensible and have a correct attitude, then fine, I will stay with you for a few more days.

Yan Zhendong said: Very good, what are you going to do next?

Cao Yudao: Although there is a lot of space for selling newspapers, it relies on people to sell them one by one. It is very fragmented, and the time limit is very strict. In such a short time, if you rely solely on your personal ability to sell, the profit will be certain.

is limited.

Yan Tingting interrupted excitedly: I understand, wholesale, let’s do wholesale, wholesale will definitely make money.

Yan Zhendong said: Once the problem is found, there is a solution. It is so simple to do things. It is really good that you can understand it so quickly.

Cao Yu ignored Yan Zhendong, looked at Yan Tingting and said: I have thought about this. Wholesale also requires speed and relies on cars for delivery. We don’t have cars and can’t do this job.

Yan Tingting said: Lao Yan owns a car, and he pays for the gas.

Cao Yu glanced at her, did not answer, and continued: Just having a car is not enough, you also need a book.

Yan Tingting said: Lao Yan has a driver, so he will help us run a trip every day. It doesn't cost much, so it will be all on him.

Cao Yu originally didn't want to dampen her interest, but seeing that she wasn't finished, he had to interrupt and said: "You're here again. Didn't you just say that? You rely on Uncle Yan for everything. How can this be done?"

Yan Zhendong smiled and said: Okay, I can see it. This baby girl is already very good at turning her elbows outwards. The pain is really not in vain!

Yan Tingting laughed loudly and said: What's wrong? Shouldn't you support it?!

Yan Zhendong smiled and said: I support you, this is not a problem, but I think you should find time to learn how to drive, so that it will be more convenient in the future.

Cao Yudao: I've thought about this too, and I'm going to study during the holidays.

Yan Tingting said happily: Okay, okay, let's go and learn together.

Yan Zhendong smiled and said: Oh, the sun is rising in the west. I asked you to learn before, but you refused to do it. Driving is so tiring, it is more comfortable to take a car.

When Yan Tingting saw Yan Zhendong embarrassing her, she immediately said angrily: What's wrong? I'm happy now, can't I?!

Yan Zhendong smiled and said: OK, OK, if you say it's OK, there's a reason why it's not OK!

Yan Tingting said: Let’s agree first, you have to get out of the car and the driver first!

Yan Tingting had an attitude of not taking advantage of her, but Cao Yu had no choice but to continue: "Tingting, don't worry, there is another most important question, who will wholesale this newspaper to?"

?The roadside stalls and newspaper sellers here will definitely not accept our goods.

Yan Tingting said: Why is that? Can't we give more discounts?

Cao Yu said: This is not a matter of money. When they look at us, we don’t look like we have been doing this for a long time. Who would buy from us? Oh, buying from us means offending those long-term suppliers.

From now on, if we give up, who can we let them go to? Doesn’t that make it clear that we will end our lives!

Yan Zhendong nodded repeatedly and said: It makes sense, the analysis makes sense, go on.

When Yan Tingting saw her father praising Cao Yu, she was unconvinced and said: It's not easy to deal with customers, but if it doesn't work, just sell it to Lao Yan. There are many people in his company, so it will be no problem to order a few hundred copies. By the way, there is also...

Cao Yu saw Yan Tingting's mess and quickly picked her up. They both said in unison: Director Wang's place!

Yan Tingting clapped her hands happily and said: Really? Have you thought of it too? You and I thought of going together, yes, yes, there are also Lao Yan’s friends. He has so many friends. Tens of thousands of servings a day must be no problem.

. Then we will definitely send it out, Cao Yu, what do you think?!

Cao Yu looked at Yan Tingting, who was beaming and thinking clearly, and said coldly: Not very good.

Yan Tingting was extinguished by Cao Yu's ladle of cold water. She was stunned for a moment and said: Why? I think my idea is quite good, Lao Yan, what do you think?

Before Yan Zhendong had time to answer, Cao Yu said: According to your thinking, I have a better idea.

Yan Tingting immediately said excitedly: Really? Tell me quickly.

Cao Yudao: Why don't you just ask your dad for money? Uncle Yan likes you the most anyway. I believe he will give you whatever you want. What's the point?

Nervous leaders have broad ideas, and ignorant children have more joy. In this matter, you really can't blame Yan Tingting for being silly and sweet, because she is fundamentally different from Cao Yu. Cao Yu thinks it's business, but Yan Tingting just wants to be with Cao Yu

When playing house, she only thinks about how to make Cao Yu make more money without losing money, so that they can both get what they need happily. Therefore, she always thinks about making money seriously when Cao Yu wants to do it.

I couldn't remember, and I went to every house again without paying attention. Now that Cao Yu reminded me, I immediately remembered it again, and couldn't help but ask: What good ideas do you have?

Cao Yu was finally able to get Yan Tingting back on the right path, and then he continued with satisfaction: Wholesale is definitely not possible, I still want to try retail.

Yan Tingting said: "Then let's sell it under Lao Yan's office building. There must be no one here to compete with us. We can sell hundreds of copies in one day, and we don't have to go so hard."

Cao Yu said: This is no different from wholesale. I don’t want to do this.

Yan Tingting said: Then what do you want to do?

Cao Yudao: I want to try it in places like train stations, airports, and movie theaters.

Yan Tingting couldn't help but worry: Well, that's different. There will be people there, and we'll still have to fight if we go there.

Cao Yu said: There is a lot of traffic there, so it should be better.

Yan Tingting said: What is the truth?

Cao Yudao: There is a huge flow of people in that kind of place instantly. Everyone is in a hurry. Everyone buys a newspaper and reads it. No one will line up to buy a newspaper. So, I think there should be more than one person selling newspapers in such a place.

If everyone has a chance, the land problem will be much better. We can also stand together and sell separately, which will be more efficient.

Yan Tingting understood it as soon as she heard it, and immediately said excitedly: Great, this is really a good idea, tell me how you came up with it, why didn't I think of it?

Cao Yudao: It's nothing. I thought of this when I felt that there was a time limit for buying newspapers.

Yan Tingting looked at Cao Yu and said with admiration: Lao Yan, take a look at him, isn't he great! By the way, when you reminded me like this, I also thought about the constant traffic of people in this car.
To be continued...