246. Commercialization of content
The case of Zhao Zhenyu’s Old Street Studio became the topic of conversation among some writers in mid-February.
Creating value with words and truly generating income is the biggest gain that WeChat public accounts bring to self-media people.
Even though the WeChat official account is still inferior to the original advertising investment income, it is worse than stability and long-term.
As long as an article can generate reading and traffic, the corresponding advertising fees will be included in the official account. Combining sand sculpture advertising with the original investment promotion can support many self-media people.
Strictly speaking, the Shashua Advertising of WeChat public account is still the same as the previous Internet alliance, but unlike the webmaster, self-media people only need to apply for a public account without worrying about too many technical issues in website building.
Focusing on content and focusing on media starts with scarves. However, sand sculpture advertising is the ability to truly transform fans and influence into self-media people's ability to make money.
Of course, among the benefits, there are original professionals, and there are naturally followers.
Lu Zhou had previously inspected Zhou Kai's data labeling work in Zheng City, and then went to Beijing to confirm the financing of Mengguangzhong, such as oranges and melon seeds.
When he returned to Guangnan, in addition to the expansion of WeChat users themselves, the application for the official account also entered a period of rapid expansion.
There are many group homework for marketing accounts in the middle.
"Yang Mi was questioned on the spot and was lip-synced, and she responded domineeringly on the spot, but received a lot of praise"
"The holy behavior of the mute girl's holy clothes on the scene is hot, no wonder Stephen Chow gave up his hand back then!"
"18-year-old ababy's mouth is so big?! Netizen: I don't believe it if I said I had never punished me"
......
In Lu Zhou's eyes, they are also hardworking workers.
Just like Sun Dasheng who has seized the Dinghai Dinghai needle, entertainment gossip is a good recipe for them to make money. From their clothes and facial features to the theater and airport, the next move of the stars can be expanded into an earth-shaking article in the end.
I think this is a model for the future title party.
It is hard to say whether WeChat users really have this need to understand these entertainment gossips, but within a few days, these entertainment gossips surpassed the public accounts of various self-media people and became the largest traffic account in WeChat.
This is true regardless of the quantity or the advertising costs consumed.
What is high-quality content? It is difficult to explain the concept of the middle.
At least in his eyes, these boring gossip and bizarre anecdotes cannot be considered as much nutrition.
But if you watch a lot of people, have traffic and commercial value, that is "good". Luzhou has no reason to refuse.
You can make money and be happy at both ends. The writing is neither pornographic nor gangster, and it is even a bit beneficial to the fame of celebrities. No one suffers any loss.
But Lu Zhou realized that some people would always poke his backbone sooner or later.
Naturally, it is a media person who has not made money. Or a big brother who considers himself professional but is reluctant to write some content that makes him feel vulgar.
Little do they know that being able to grasp the tastes of most people and write articles that suit the market style is the right way.
This is a contradiction between market and content creation during the promotion of the Internet.
Of course, the market is always right, and this is probably not wrong. After all, you can only eat dirt when writing, so this self-media person should be imprisoned.
Now that WeChat public account is like this, Lu Zhoujue has not yet fermented.
Later, it can always explore various vertical fields.
Like the Department of Family Ethics, "Those who have been mistresses will end up like this"
Healthy diet, "These three daily ingredients can actually cause cancer! You must know"
Technology Chicken Soup Department, "Ma Daddy's Domineering Speech! What does it take to make money for fresh graduates in the next ten years?"
Or military, history, housing prices, NBA, Chinese Super League...
These marketing groups will eventually fill all walks of life until they are all over the world and become the top ones in the public account.
Perhaps they may not be the head in a single way, but if they are summed up, no one can compare to them.
What should serious self-media people do? This is probably their difficulty, and it is not the turn of Luzhou to talk about it.
After all, I am just a rulemaker. As long as I don’t cheat or involve the law, it’s easy to talk about.
Inside the Science and Technology Park office.
"Luzhou. Consider the information flow application I mentioned before. Especially now that the official account has achieved such results, I think it is reasonable to promote such an internal project."
Lu Zhou finished thinking and looked up at Cheng Xuyuan.
Maybe this is considered a historical inertia?
Cheng Xuyuan made a headline that year, but he became a member of the startup team.
Lu Zhou couldn't say whether he should think so.
Especially at this time, he could not think of a reason to refuse.
The public account is full of heat, which is simply a craze for content entrepreneurship. Within, there is a technical reserve, and the original monitoring and filtering system has been slightly changed, combined with Lu Ming’s recent work, it is probably not difficult to recommend an algorithm.
Luzhou, "Yes. It's a small team inside, with WeChat as the main focus, and this end is the auxiliary."
Cheng Xuyuan, "No problem. My plan is the same. I have a team of six people. I will give the idea and framework, and I will leave the rest to them. The trouble is to use Senior Brother Lu's system to run some data analysis. This depends on Lao Wen."
Lu Zhou felt a headache after hearing this.
Nothing else, when it comes to cost-effectiveness, using graphics card to run will naturally be more affordable and more appropriate for future development.
However, Mengguyun's early layout did not have this type of hardware. Previous data analysis relied more on memory hardware.
Another considerable cost.
"You reminded me. I will make some arrangements for Meng Guyun. At least in addition to your needs, Weixun itself also has a large amount of data to use. It is better to invest early and make plans early."
Of course, Lu Zhou said that, he would not be able to spend a lot of money on this hardware foundation at once. First, the AI technology level has not yet been achieved, and second, the graphics card technology upgrade is very fast.
After all, this batch of hardware will probably not exceed millions.
The cloud will not be made in a short period of time, and it is enough to just provide internal usage requirements.
Cheng Xuyuan heard Lu Zhou's reply, "Okay. Then I'll give a plan first. If the cycle is scheduled for three months, the time needs to be adjusted according to the test and grayscale."
After saying that, he left the Luzhou's position.
And Lu Zhou couldn't help laughing.
This is the case with the public account just now, and the headlines are coming out?
For some people, it may be considered a gospel, but for some people, it may be considered a nightmare.
If we follow the definition of Menggu advertising by Luzhou, Mengguang is a business-driven advertising company.
The headlines Cheng Xuyuan is about to make should be considered a technology-driven advertising company.
I only enjoy profit, and the content is judged by the machine.
"It's probably a little bit too much than the sand sculpture advertisement." Lu Zhou smiled and no longer thought about it.
Chapter completed!