Chapter 106 Distribution Dilemma

Not to mention the advertising matters, the sales channels were spread out, but they encountered problems at the beginning.

If flashman wants to ship in large quantities, it is absolutely impossible to rely on Tokyo retailers alone.

Those large electrical appliance mass sales stores are the mainstream of sales channels. Daerong Electrical Appliances originated in Kobe in the 1950s.

After more than 20 years of development, chain stores have been opened across the country. It is Shirakawa Electric's first target partner.

However, things went against our wishes, and Hasegawa lost this in the first battle.

So today, Shirakawa Kaede, president Sang, decided to take action personally today.

"Takagisan, our Shirakawa Electric's flashman is officially authorized by the creative inventor Mr. Andre.

It has nothing to do with Sony's walkman, nor is it a copy. Please see, this is our patent authorization letter."

As he spoke, Shirakawa Kaede placed the authorization letter full of English in front of Kurao Takagi.

However, Kyoto Takagi just glanced casually and stopped paying attention, "Shankawa, but in Neon Sony, it is the inventor of walkman.

The pricing power is left to us, Shirakawa Electric's flashman does not have to worry about sales at all."

Then you will inevitably compete directly with walkman. If the price is too high, the number of people who buy it will decrease.

After the extreme pressure was applied, Kyoto Takagi hugged his arms and waited leisurely for Shirakawa Kaede's decision.

However, if the pricing power is handed over to Darong Electric Appliances, then the price will eventually be placed on the shelves is another matter.

He even had a higher evaluation of Shirakawa Electric's flashman, and those four colors alone were enough to beat Sony's single style.

However, before Shirakawa Kaede finished speaking, he was interrupted by Kyoto Takagi's wave.

So, of course, Shirakawa Kaede would not do this decision that left a huge hidden danger to himself.

Shirakawa Kaede narrowed his eyes slightly, and he raised his head and looked at the person in front of him seriously.

For the current Shirakawa Electric Appliances, there is no need for such a channel at all. After all, the product is too single and cannot be supported.

Scarcity is precious, and Shirakawa Electric, as a manufacturer, has certain bargaining power.

After saying that, Kano Takagi sat back and pulled the corners of his mouth, with a cold and proud look on his face.

Huh~, a long and stuffy breath whizzed out, and the irritable heart quietly calmed down.

"In addition," Kyoto Takagi's expression became more serious. He leaned closer to his body again and pressed against Shirakawa Kaede's ear. "I guess Shirakawa Sang is waiting for flashman to sell and get the money back, so that he can revitalize Shirakawa Electric."

"Hey" was completely opposite to the expected result, which shocked Kurao Takagi, who was full of confidence.

The amount of terrifying manpower and material resources is definitely an astronomical figure.

After all, they are doing mid- and low-end competition, and they can be considered misaligned with Sony, so flashman will have a greater grasp of profitability.

He believed that there would always be people who knew the wise and realized the potential of flashman.

After a long time, if you want your company to continue to survive, aren’t you obedient?

Maybe it is possible to produce Shirakawa Electric in the end and then paste the brand of Darong Electric.

Even with Sony's walkman, it's not inferior, it has enough charm to attract consumers to buy.

"Hassegawa San, Daei Electric Appliances are just one of our goals. Don't be discouraged now, and wait until other mass-trading e-commerce companies are opened."

"Takamusang and flashman are unique in the market.

I guess I have invested a lot of effort, maybe I can put all my money on it.

So that's it. What is the issue of patent infringement? All of this is just a cover.

But if the requirements are too harsh, it's fine if you don't go.

Such small clubs can often only rely on some single product to survive.

As long as you grasp this point, you won’t be afraid that they will not submit.

So no matter what, Shirakawa Kaede will not hand over the pricing power to the other party.

For example, companies purchase computers, air conditioners, etc. in bulk, and this sales method relies on strong personal connections.

That's the case...

But greed is the most basic quality of a businessman.

"Shankawa Sang" behind Takagi Bango's anger came, "When leaving this door, Shirakawa Electric's products will never appear in any retail store of Darong Electric, I promise!"

It will invisibly harm the brand value of Shirakawa Electric. Over time, consumers will only abandon KITA.

Darong Electric Appliances doesn't care about the so-called patent issues at all, that's the matter between Shirakawa Electric and Sony.

A small company that is unknown suddenly came up with such a product.

"I'm sorry! President Shirakawa, it's my incompetence!" Hasegawa, who was bent down with his hands against his trousers, leaning down deeply.

Besides, products like flashman can no longer find similar competitors on the market except Sony's walkman.

After all, manufacturers cannot go to retailers one by one across the country, and sales companies play the role of dealers, and they will be responsible for selling products to retailers of all sizes across the country.

But then again, the way of traveling around retailers and directly connecting to the sales end is actually rare for manufacturers, like Shirakawa Electric.

If this is the case, this flashman is likely to be the product that determines their life and death.

Although he knew that the other party was eyeing him, Shirakawa Electric needed to open up the market and flashman needed to promote it to Volkswagen.

At present, we can only contact home appliance retailers in person. Of course, powerful retailers have branches all over Neon, and they are no different from dealers.

Although he failed in the first battle, Shirakawa Kaede is actually very confident in his own products.

Shirakawa Kaede waved his hand, "Hassegawa San, it's not your fault, it's because the other party's request is too much."

Without Sony's authorization, it will be difficult for us Darong Electric to sell your products."

After all, the home appliance retail industry is not the only one. With capital as the background, there are many electrical department stores.

Just like the Gome of the Celestial Empire, it is currently in a period of wild growth.

"Shirakawa Sang~"

Just the rebates for selling products, how can you gain more with the open means such as pricing?

As the director of the Darong Electric Appliances Planning Department, Kyoto Takagi is very clear about how much profit there is.

Compared with Sony's 33,000 yen, the price advantage is very obvious and can guarantee considerable profits.

After exiting the building in front of Toyocho Station, Shirakawa Kaede pine tie.

In the end, Shirakawa Electric's profit was diluted, after all, the production cost was fixed.

Shirakawa Kaede had no intention of continuing to be silenced with the other party. He owed the other party behind him and took Hasegawa directly to prepare to go out.

The price of 25,000 yen was the price that Shirakawa Electric Appliances had discussed for a long time and finally agreed upon.

Darong Electric has indeed developed very quickly, and there are hundreds of chain stores across the country.

If Darong Electrical Appliances engage in price wars with its competitors, reduce the price of flashman and attract people.

Shirakawa Kaede can only continue to deal with the other party, and if you have any requirements, you can only lower your posture as much as possible.

"Shirakawa Sang" Kanto Takagi shook his head seriously, "Daeong sells your Shirakawa Electric products with considerable risk of infringement.

Fukuo Takagi crossed his hands on the table, leaning forward slightly. "But the flashman's pricing power must be handed over to us."

…

What Darong Electric really wants is the pricing power of Shirakawa Electric products, and it is very clear that Walkman's hot sale is.

Shirakawa Kaede stood up without warning, "I'm sorry that I didn't reach a cooperation with you this time, and I hope there will be a chance in the future."

After all, walkman shipped crazy shipments for several months in its own Daiiei retail department store.

Apart from giants like Panasonic and Hitachi, few of them have the ability to establish direct sales networks throughout Japan.

However, there can be fluctuations in the rebate point, ranging from 10% to 15%, and you can adjust it yourself according to the other party's scale.

Seeing that Hasegawa beside him still bowed his head and said nothing, Shirakawa Kaede patted his shoulder.

Not only did he succeed in his mission, but he also made his president feel embarrassed. Hasegawa felt very ashamed of being humiliated by the death of his minister.

In this way, Shirakawa Electric is still the one who is damaged in the end. After all, Darong Electric does not bear the production risks.

Hasegawa, who was sitting next to him, was both angry and helpless.

And this is also an extremely wise choice because we know the psychological price of consumers best.

"It's not impossible for you to sell this flashman from Daiiei, but..."

As for the last type of legal person sales, it is the manufacturer selling it directly to the company, similar to the future B2B business.

There are only three mainstream home appliance methods in Japan now: home appliance mass sales channels, manufacturers direct sales channels, and legal person sales channels.

Kurao Takagi agrees with Shirakawa Kaede's judgment in his heart. As a retailer who faces the market, he knows very well what the public likes.

Pricing rights? If flashman's pricing rights are given to Darong Electric, the result is likely to be disastrous.

"Takagisan, please believe me..."
To be continued...