Flashman has shipped 60,000 units, but this is not Shirakawa Electric’s best-selling product.

What Shirakawa Electric actually ships the most is... headphones.

Thanks to its own creativity and the promotion of stereo magazines, earbuds caught people's attention as soon as they were launched.

And it quickly became popular in the market. When there was an emergency shortage, it even led to a wave of scalpers.

Fortunately, it is not difficult to produce headphones, and production capacity quickly followed the market pace.

At present, Shirakawa Electric already has three headphone production lines. At full capacity, nearly 10,000 pairs of headphones can be rolled off the production line every day, which can basically meet the consumption rate of the market.

During the New Year period, Shirakawa Electric shipped a total of almost 90,000 pairs of earbuds, 1.5 times that of Flashman.

This is because production capacity limited sales at the beginning, but under current conditions, sales of Walkmans would be almost doubled.

As for the hot sales of headphones, as Shirakawa Kaede expected, white headphones are the most popular color.

Of the 90,000 pairs sold, nearly half were contributed by the white models.

"Hai"

"Yes, this is a direction that can be tried.

Now that both are available, there is no reason not to try the mid-to-high-end ones.

Technology is always the primary productive force.

Most of them were contributed by the Kikuchi Laboratory. Their academic ability may be fine, but their real practical experience is still lacking.

For example, there are more than a dozen types of kitchen knives used in daily life.

He felt deep pressure because his expertise was in mechanical and acoustic design.

Bai Chuanfeng's words quickly calmed down the lively atmosphere in the conference room.

It was also the first time for Shirakawa Kaede to taste the sweetness brought by "original" products.

Can we make separate exterior designs based on girls’ preferences? Of course, other internal designs will remain consistent with other styles.”

Sure enough, for the electronics industry, the most profitable companies are always those companies with core technologies and R&D capabilities.

He is fully responsible for the research and development of all related technologies of Shirakawa Electric, and conducts in-depth research and verification for next-generation products and possible new technology fields."

A profit margin of 40%-50% is difficult to achieve in the manufacturing industry except for high-precision core products.

If you think about it carefully, it is indeed true. Even a little shamefully, you can say that Shirakawa Electric is just an imitator.

Don’t forget that Sony is the one who realized the idea of ​​the Walkman, we are just a little faster than the rest.

Shirakawa Kaede can't help it. Currently, there are only a few R&D personnel available to Shirakawa Electric.

This is the reason why it is most popular. Products with no purchase threshold will always be the most popular choice for the general public.

Therefore, the only person who can take charge is Yasuda, who has relatively rich experience and qualifications.

In fact, the most suitable candidate is Yamazaki Hui, but if nothing happens, he will return to Kikuchi Laboratory soon.

"Mid-to-high-end?" Yasuda began to lower his head and ponder.

Whether it’s analog signals or digital signals, Shirakawa Electric must have its own research and development capabilities.”

The first thing that comes to mind is not contentment and enjoyment, but a sense of crisis in development.

Bai Chuanfeng's purpose in doing this is to continue to split the mid- to low-end products.

They are our potential mid- to high-end customers.”

This is the top priority for Shirakawa Electric's future development, and it must be regarded as the first priority at present."

This sense of worry alone may be enough for Shirakawa Electric to break out of the siege in the future.

Our salary will directly double the other party’s original salary, so don’t give them a chance to hesitate.

This is also a direction. Japanese people like exquisite life.

"In addition, the research and development of next-generation products must also be put on the agenda." Although Flashman has been launched, the development of the club cannot stand still.

Everything must be divided into categories and arranged clearly.

"That's right." Bai Chuan nodded, "We can consider improving the material or upgrading the function.

But so far, in the ten days of the New Year alone, earbuds have brought Shirakawa Electric a net profit of more than 60 million yen.

"Hai!" Masaaki Yasuda looked solemn as never before.

Fragrant~ Really fragrant.

However, this is only the initial dividend of a new product. When the technology matures and other competitors join in, the price will definitely be suppressed very low.

Seeing that everyone was in a low mood, Bai Chuanfeng said with a smile, "Of course our determination and efficiency are unmatched by others."

Even for some special talents, we can also pay the related liquidated damages brought by the non-competition agreement.

Hasegawa-san, we can conduct a survey on consumers to collect their thoughts.

There are still people ahead of us."

Bai Chuanfeng paused, and seemed to think of something again: "In addition to the mid-to-high end, our low-end needs to be even lower.

"After the establishment of Yasuda-san and Shirakawa Research Institute, the first special topic was audio technology.

"Inoue-san, I still need to trouble you about talents. Major universities and companies, as long as there are suitable ones, look for them!

On the basis that the functional design remains unchanged or even improved, we will strive to reduce the price of the existing flashman to less than 23,000 yen, or even lower."

"President Shirakawa, maybe we can refine the classification of some products." Hasegawa from the marketing department spoke first.

This way, targeted design can be done when developing next-generation products.”

Don’t forget, according to preliminary statistics, a considerable number of buyers of our flashman are office white-collar workers.

Bai Chuanfeng feels that brainstorming is still very effective. After all, you can't decide everything for them yourself.

For the vast audio field, the knowledge base is limited.

"For example, our pink Flashman is very popular among girls. Of the 60,000 units sold during the New Year, nearly one-third came from pink products.

Only by giving full play to everyone's subjective initiative can such an enterprise be dynamic.

Moreover, many Japanese people follow this pattern, launching new products and never stingy with their wallets.

So now Shirakawa Electric has solved the life and death problem and is making some profits.

Everyone in the meeting was silent for a while, and then began to discuss with each other.

"Understood!" Ken Inoue nodded seriously.

"In addition, I think we can also try the research and development of mid-to-high-end products."

"In this case, we must continue to maintain our advantages. At the same time, we must make up for our shortcomings and strive to walk on two legs as soon as possible."

After all, white is versatile. In addition to its sleek and technological appearance, it can also match various hairstyles and styles of clothes.

"Do you have any suggestions on this?"

Even though the headset only costs 1,500 yen, its return rate is astonishingly high.

This junior's courage is really impressive. The club has just turned around.

"So" Shirakawa Kaede looked at the people below with serious expressions, "I decided to establish the Shirakawa Research Institute.

There are vegetable cutters, meat cutters, mountain blades, willow blades...there are so many types.

At this time, the first thing Bai Chuanfeng wanted to do was to set up his own technology research institute.

Full metal casing, recording, radio, tone adjustment, etc. You can start from this aspect. I believe that mid-to-high-end products will also have their audience.

"Everyone, it is obvious that Flashman's project has been a great success. But this does not mean that Shirakawa Electric can relax and lie down in the future.

This is the next product plan that Shirakawa Kaede is considering. After all, the market is still a blue ocean.

The reason why I chose the mid-to-low end was firstly because of the cost, and secondly because of the technology.

There are vacancies in the mid- to low-end sectors, but there are also promising prospects for high-end sectors.

Cheap ones are cheaper, expensive ones are more expensive.

In this way, consumers will not worry about which product to choose, and there will be no overlap or interaction between the two.

Expensive, cheap, he Bai Chuanfeng wants them all.

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