Chapter 134 The Disruptor

Takaji Akai's phone call made Shirakawa Kaede realize that Sony was taking action on its sales channels.

But thinking about it is true, since no one can do anything about patents for the time being.

Then the sales channel is the one that can make Shirakawa Electric feel uncomfortable in the shortest time.

If the product is produced, but cannot be sold, it will be uncomfortable for anyone.

Moreover, there is no monopoly in terms of raw materials, and there is no connection in policies. Sony does not have the energy to affect all aspects.

So as long as you jammed your neck in the last ring, you can bring a fatal blow to Shirakawa Electric at the lowest cost.

As we all know, Sony has a rich product line, from TVs, radios, audio, cameras, to professional recording and compilation equipment, all available.

On the other hand, Shirakawa Electric Appliances only have the only Walkman to the table.

So when Sony issues notifications to individual retail stores, you don’t have to think about how they will choose.

After all, if Shirakawa Electric is missing, it is just a walkman, but if Sony is missing, it is estimated that the types of products in the store will be much smaller.

"President, how do we deal with it?" Hasegawa looked at Shirakawa Kaede with a tangled expression.

He also knew that Shirakawa Electric now had no means to fight back.

No technology and product can compare with others, and fight back with your head.

However, although Shirakawa Electric cannot fight back, it does not mean that he will be beaten passively while standing.

"Go to Kyushu, go to Osaka, go to Hokkaido!" Shirakawa Kaede got up, stood by the window and said in a deep voice.

"Hey, the president means..." Hasegawa seemed to have realized something.

Shirakawa Kaede looked at Tamakawa outside the window, and his frown gradually dissipated.

"Hassegawa San, our Shirakawa Electric's current sales are too dependent on Tokyo.

Apart from a few large chains, there are almost no channels that we can directly influence.

Since Sony has exerted influence on Tokyo retailers, we will avoid it for the time being.

Go down to the place and reopen the market.

Fukuoka, Kumamoto, Nagasaki, Osaka, Nagoya, Kobe, Sapporo, Hakodate, in Kansai.

The city scale of these places is also very considerable. There must be no shortage of markets for Walkman there.

No matter how long Sony's hands stretch out, they cannot cover the whole country.

As long as you open up the place and survive this wave, Shirakawa Electric will only be stronger than before."

"I understand!" Hasegawa also figured out Shirakawa Kaede's plan.

This is to open up your own dealer network, rather than placing your lifeline on others.

It’s better to try harder to catch it yourself and then take control of its direction.

“Also, the people who went to inform Bic camera and asked if they wanted to open the store all over the country.

The places we just mentioned are our goals. As long as they want, Shirakawa Electric will follow up.

Don’t worry about funds. We Shirakawa Electric Appliances can support you. If you are worried that the shares will be diluted, then go to the bank to take out a loan.

In short, the opportunity is rare, and this is a great time for Shirakawa Electric and Bic Camera to expand.

After passing this level, Shirakawa Electric will grow into a tenacious enterprise, and Bic camera will also become a veritable retail chain."

At this time, it would be a loss if you don’t pull the Bic camera. Shirakawa Kaede believes that Takaji Shirai is not a short-sighted person.

"President, I'll do it now." Hasegawa was so excited by the bold words of Shirakawa Kaede.

Thinking about it, we don’t have to focus on this corner of Tokyo.

Japan is much larger than Tokyo. Seizing the market in other places may be even more considerable than Tokyo.

"Remember, bring more staff and you can do it at the same time in several directions."

"Hai"

Looking at Hasegawa's departure back, Shirakawa Kaede sighed slightly.

Exploring local markets is just a long-term goal. The time period is long and the results are slow.

What is really in front of us is the dilemma here in Tokyo. Shirakawa Kaede believes that today is just the beginning.

In the future, more and more retailers will choose to take the team to Sony. Don’t look at the fact that Yuto Hachi and Yamada Motor have no indications now.

But it won't be certain after a while, especially if Shirakawa Electric becomes weaker.

But even though we know this, we have to do these things in opening up places.

Originally, Shirakawa Kaede planned to wait until Shirakawa Electric became stronger before considering these things, but now he was forced to advance.

…

Ueno, Taitung District, Aihua Company Headquarters.

Takagi hurried into the president's office with a briefcase.

"President, do you know flashman?" Takagi spoke impatiently as soon as he entered the door.

Yuuki Mianyan pointed to the table expressionlessly, "Are Takagisan talking about it?"

Takagi turned his head and found that there was a flashman of Shirakawa Electric Appliance on the table.

"Well, the president already knows."

Yusuke Mibian nodded. In fact, he had just found out.

Before, he always focused his attention on Sony's walkman, but in the end he ignored the flashman that had occupied a certain scale in the market.

But it's not his fault. Flashman was still abroad when he was advertising in the New Year.

Aihua is also a multinational company with branches in West Germany, Britain and the United States.

As the president, it is inevitable that he often travels abroad on business trips, but he ends up returning home after the New Year.

The Walkman I had always dreamed of before actually had a second manufacturer.

Why can this Shirakawa Electric produce Walkman? Sony's authorization?

It shouldn't be. Aihua's biggest shareholder is Sony. He didn't get the authorization, so why is this Shirakawa Electric Appliance?

Yusuke Sanbian, he couldn't figure it out.

But it seems that Sony doesn't seem to be moving at all.

At least I haven't heard of any legal disputes between the two, and the media is also calm.

"President, I heard that Shirakawa Electric recently visited Sony headquarters.

The developer of Walkman, Nakajima Hiratarosan, personally received Shirakawa Kaeda, the president of Shirakawa Electric, at the door."

"Hmm?" Yusuke Mibian suddenly realized something, "Tell me in detail."

Takagi put down the briefcase in his hand and took a step closer. "It is said that Nakajima Hiratarosan looks very familiar with the president of Shirakawa Electric. When they met, they were very intimate.

There are even rumors that Shirakawa Kaede, the president of Shirakawa Electric, is the junior brother of Nakajima Hitarosan.

That day at the entrance of the Sony Building, someone heard Shirakawa Kaeda called Nakajima Hiratarosan "Senior Brother".

Sure enough, so that's it! The truth is revealed.

Yusuke Mibian, who was puzzled, suddenly realized his mind, and the doubts in his heart finally dissipated. Everything was cleared away from the clouds and mists to see the light of the sky.

No wonder Sony doesn't care about Shirakawa Electric's Walkman, it turns out that there is still this relationship.

This makes sense, and the brothers of the same school can indeed be regarded as a bond.

But now thinking about Yukizo Osen, the attitude towards him, Yusuke Mibian only felt deeply humiliated.

Your Walkman authorization is willing to give to an irrelevant outsider, nor to Aihua's godson.

Shame! Partiality! Wrong love!

At this moment, Yusuke Mibian was anxious and angry, plus an indescribable sense of loss.

Those who are favored are fearless.

"Takamusang, we will also be our own walkman!"

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Chapter completed!