Chapter 141 Step by step

100 million compensation?

Oga Nobuo put away the anxiousness that had just appeared in his heart, and he calmly asked, "What compensation? Shirakawa Sang might as well talk about it."

Shirakawa Kaede leaned forward, "I heard that your club is developing CD digital storage technology?"

This time, Oga Nobuo looked at Shirakawa Kaede with a lot of serious eyes. This kid's sense of smell is not ordinary.

CD technology is currently the research and development that Nobuo Oga currently attaches most importance to, and it is even more important than walkman.

In Oga Nobuo's plan, another business support point of Sony in the future will fall on CD digital technology.

Why does Oga Nobuo attach so much importance to CD technology? This starts with the history of Sony since its establishment.

It is widely rumored that Sony's two founders, Akio Morita and Fukada Izumi, cooperate with each other in a very long way.

Ikuto is responsible for technology and Akio Morita is responsible for management. It is precisely because of the excellent cooperation between the two that Sony is today's prosperity.

Ifukuda is Sony's first president, and Akio Morita is the second president.

Since then, Sony has continued, with one technology and one business, this style of training the president's successor.

This..., there is such a good thing!

The future of CD Nobuo Oga is optimistic, but no one can accurately determine the future market. After all, he cannot predict the future.

As for why Shirakawa Kaede wants to sharpen his head and join the CD R&D alliance, it is because this is a format dispute.

It can be said that you make money while lying down, and you can live a very comfortable life by relying on patent fees alone.

Besides, if nothing unexpected happens, Sony's next president is Norio Oga.

Shirakawa Kaede stopped, and it turned out that they had already refined the division of labor to this level.

The third president, Sony's current president, is the brother-in-law of Kazuo Iwama, who has a technical background, and Akio Morita.

"Shankawa is right, Sony is indeed developing CD technology." Oga Nobuo said lightly on the surface, but he was already focused in his heart.

After Kazuo Iwama led the team to develop the Trilon technology, he was not satisfied and now he has begun to invest a lot of manpower and material resources to develop CCD technology.

If you want to promote CDs on a large scale, only if more manufacturers join will it pose a threat to vinyl.

OK, since the plan to win by lying down has not been realized. But when it is time to take advantage, Shirakawa Kaede is not vague at all.

There is no need to think about the CD Technology Alliance. Since Nobuo Oga is optimistic about its prospects, it is impossible for him to not understand the income from patents.

However, if patent mutual grants are just like this, it will be unfair to Shirakawa Electric.

Oga Nobuo fell into deep thought. If you want to reach an agreement with each other, it must be possible at least on the basis of relative satisfaction between the two parties.

But will the facts really be what he wants?

Sony currently has the largest market share and is also the most profitable color TV. The reason why it can occupy such a large market share is because of the application of this technology.

"Sony and Philips abandon their differences, work together sincerely and strive to overcome technical difficulties. The joint research and development of Sony and Philips is eager to do so.

But Shirakawa Kai was moved when he heard this condition, and he used CD technology for free?!

If CD technology defeats its competitors, it will be certified by the International Audio Association as the standard format for the next generation of audio.

Originally, Shirakawa Kaede wanted to think of a solution on the hardware, after all, he was good at this, and with Meiji joining, it is not necessary to show off.

Besides, CD technology is not without competitors at this time. In the battle for the next generation of audio formats, there are more competitors involved than imagined.

"Then" Oga Nobuo looked at him seriously, "What can Shirakawa Electric provide for CD technology?"

Moreover, looking at Oga Nobuo's confident expression, Shirakawa Kaede speculated that the development of CD technology was likely to have come to an end.

This series of calculations is all for this step.

Theoretically, they should have a close relationship and cooperate with each other.

This is also a technical expert, and he is no less than Jing Shenda.

Jingshenda brought transistor technology to Sony, which led to the huge sale of stereo radios that Sony made.

However, now Philips has done this part of the work. With Shirakawa Electric's strength, there is basically no need to be foolish.

This is undoubtedly an astronomical figure, an old hen that will keep setting golden eggs.

"Shirakawa Sang" Oga Nobuo looked at him with a smile, "It's really impressive.

If that's the case...

It's every CD!

Although there are not many single pictures, think about the number of CDs in later generations.

Therefore, the relationship between Oga Nobuo and Kazuo Iwama is far less intimate than Morita and the others expected.

But, you have to act when it's time to act.

As he said that, Shirakawa Kaede looked at Oga Nobuo with his eyes shining. This was his ultimate goal.

This is similar to the Android alliance in later generations. It requires a large number of mobile phone manufacturers to join in the promotion before Android can become truly popular.

But now, this technology has not been commercially available for one day.

Kazuo Iwama has invested hundreds of millions of dollars in this technology, so Oga Nobuo had a big fight with him.

"So, Sony can authorize Shirakawa Electric to use CD technology for free and design and produce a series of supporting playback equipment."

According to the "Eiku-Morita" system, Kazuo Iwama should be responsible for the technology, and then Oga Nobuo is responsible for the market.

To describe it in his words, "take off the old cotton coat wrapped around the sound."

CD is the same, and this is why Oga Nobuo easily agreed.

It seems that Shirakawa Electric has gotten a bargain, but Sony does not lose.

CD technology is his own hands and strives to become an important bargaining chip for Sony's next representative product.

Borrowing the exchange of markets between the two parties, Shirakawa Electric Appliances has voluntarily suffered a weak position and proposed to join the CD R&D alliance.

Thinking about the popularity of CDs in later generations, to be honest, he really didn't expect Sony to be so generous.

How could the ambitious Nobuo Oga, as Sony's next president, not have his own representative contribution?

Ikuto Dai has transistor technology, Akio Morita is the god of business, Kazuo Iwama has Trilon technology, so what can he Daga Nobuo bring to Sony?

The answer is CD technology.

Nobuo Oga did this, which was equivalent to opening source, inviting Shirakawa Electric to join the CD camp and use its related patents for free.

Alas, it's still one step late.

Philips can provide hardware support for CDs, that is, develop optical disc technology and laser reading and burning technology.

Patent mutual grant? That's by the way.

"Not enough" Shirakawa Kaede shook his head, "Ogasan must also know that Shirakawa Electric's addition is beneficial to the promotion of CD formats, which is far from offsetting Shirakawa Electric's concessions in patent licensing."

Shirakawa Kaede is not a fool either, there are many other people inside.

The benefits are great. In the future, any manufacturer will have to pay a patent fee to the CD technology alliance for every CD-ROM.

However, the fact is far from this, and it can even be said to be the opposite.

Moreover, as a musician, Oga Nobuo himself has fascinated him by the high sound quality and high resolution of CD audio.

More importantly, the cost of patents is almost zero!

Although Shirakawa Electric Appliances is weak, it also has its own R&D team and is very eager to contribute to CD technology and contribute its own efforts."

Sony specializes in digital encoding technology to realize signal conversion and storage.”

Once it is really successful, Shirakawa Electric will be one of the makers of the CD format in the future.

"Since Ogasang has already arranged everything, Shirakawa has nothing to say.

Kazuo Iwama brought Sony Tritron technology.

So what is its number one enemy in the future? It is vinyl.

Moreover, Oga Nobuo has publicly stated more than once that he is not optimistic about Kazuo Iwama's CCD technology.

CCD technology is also called image controller. This technology was widely used in later Sony's famous digital cameras, cameras, and even later mobile phones.

Oga Nobuo, who attaches so much importance to CD technology, naturally became serious and even alert when he heard Shirakawa Kaede suddenly had its idea.

Because more manufacturers join, CD's chances of winning will be greater, and the promotion will be faster in the future.

Fairness is one of the most basic prerequisites for transactions.”

In other words, what are the benefits of becoming one of the standard makers?

However, since Sony is not sure about the future CD market, I am really sorry for his reputation for being free if he doesn't make a deal at this time.

Although he has freed the CD's patent license, this cannot satisfy him.

"Sony will pay another "special fund" to compensate Shirakawa Electric for authorization concessions."

"How many?" Shirakawa Feng's eyes lit up.

——

Three updates tomorrow

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