From Yoyoki Uehara, Shirakawa Kaede hurried back to Ota District.

At the door of Shirakawa Electric, I happened to meet Totaro who was checking the list and preparing to ship the goods.

"Xiao Feng, did you spend the night at Kobayashi Sang last night or Tanaka Sang? Or was the girl who last shot an advertisement with you?"

Shirakawa Kaede did not return to Asakusa's apartment last night, and with the previous drinks during the celebration, Totaro naturally guessed whether he was going to find a young lady.

Looking at his winking look, Shirakawa Kaede waved his hand.

"You guy is really unsavvy, so you can't be together?"

"Ah?" Totaro was stunned.

"Tokaro, you have to learn a lot, so keep working hard."

Shirakawa Kaede patted his shoulder, looking like someone who had come.

"Hai"

Japan went the other way and played role exchanges. This day was the day for women to confess their love.

Some romantic and kawaii images are printed on the shell, or even confessions. Some girls are too shy and we say confessions for her.

"This is Morinaga's Valentine's Day advertisement this year," Shirakawa Kaede told him the answer.

Not to mention Hasegawa, even Yasuda and the others had their eyes widened.

Shirakawa Electric Appliances took Sony's ride-sharing and was the end of the year. So it only reached 110,000 units in the first month, which was such a surprising sales result.

After everyone sat down, Assistant Komatsu served a cup of coffee for everyone, Shirakawa Kaede spoke carefully.

"What?" Shirakawa Kaede looked at them and laughed, "I was so embarrassed by Sony that I forgot about Sony's bold words?"

Hasegawa understood Shirakawa Kaede's plan, and he raised his head and asked, "What the president means is that we should do this too?"

So we Shirakawa Electric can add a fire to sell this concept to more people.

"If you love him, give him chocolate"

"President"

If the effect is good, it may become a regular event every year in the future.”

"Our advertising slogans can also be bolder." Shirakawa Kaede slapped the newspaper on the table.

If no one has any objection, he will formally issue this order in a later formal meeting.

"Short-term plan?" Yasuda and the others looked at each other.

For a company that has just been established for less than a year, such a goal is a lofty ambition.

A flame ignited in Hasegawa's eyes, "President, what do you think you should do?"

"So" Before they could ask questions, Shirakawa Kaede had already continued to add in time, "In addition to achieving annual goals, we also aim to defeat Sony in the market."

After setting the overall goal for this year, Shirakawa Kaede also communicated with several heads of major key departments.

After talking, Shirakawa Kaede, who felt dry mouth, stopped and drank a sip of coffee, and when he raised his head again.

"Assistant Komatsu, please help me call Hasegawa Sang, Yamaguchi Sang, and Yamaguchi Sang and others."

It's just February, and the Walkman market will continue to grow later. By the end of the year, 40 billion is not a luxury.

If anyone present wants Sony to look good the most, it must be Hasegawa.

"President, please rest assured that the marketing department will complete the task!" Hasegawa took the lead in proclaiming that when it comes to sales, he was the first person responsible.

Masaaki Yasuda thought for a moment, then nodded and gave a positive answer. "No problem, it's not difficult to design without moving, it's just surface printing or coding."

Shirakawa Kaede looked at Yasuda, "Yamada Sang, can it be realized in a short time in the process?"

"Although the patent matter has been settled, the market is where our Shirakawa Electric really wants to compete with Sony.

In addition, although there is no time to launch a new model, we can also move the flashman surface printing a little."

You can contact the restaurant to cooperate at that time. If it really doesn’t work, it’s okay to reimburse a certain amount of fees.

But if this is really done, who can refuse such pleasure?

If we finally make up the complete form of a couple, it means that the confession will be successful. With the unique number, our Shirakawa Electric Appliances will give you an additional 'Candle Dinner'.

When everything is configured properly, if the firepower is fully activated, thousands of Walkmans will be offline in a day.

Yamaguchi looked at each other and his president was simply a genius.

"Okay, after talking about the long-term planning, let's talk about the short-term planning."

When Shirakawa Kaede fell into deep thought, Hasegawa and others had already entered the office one after another.

Hasegawa had never seen such marketing methods in the 1980s. It was like a knife stabbing his butt and opening his eyes.

"And there is an appropriate time right now, maybe it is the turning point for us flashman to surpass Walkman."

However, from this we can also see that flashman's potential cannot be underestimated. It is not a delusion to pull Sony off the horse.

Shirakawa Kaede waved his hand, "You are the head of the marketing department, follow your plan."

Of course, the top priority is marketing.

Japan celebrates Western Valentine's Day on February 14, but it is different from Western men doing romantic things for women.

The ultimate goal this year is that Walkman's sales will reach at least 40 billion yen! The net profit margin is no less than 28%!"

The exclusive name of the limited couple model is "KISS TALK, Kiss Word".

In his opinion, with so many means, every time I take one or two, it is enough to attract attention, and good things should be used slowly.

"The manufacturing department's production capacity is also required to ask Yamaguchi Sandou. If necessary, we can adopt our New Year's strategy, and people will be shut down."

"In short, the opportunity is rare. This time we must make our reputation as Shirakawa Electric and let Sony see what real marketing is."

"That's right" Shirakawa Kaede nodded, "Although there were things that women confessed to men on Valentine's Day, it has not caused a sensation.

There is a long coffee table here, surrounded by several sofas.

Think about it, as the first launcher of Walkman, he was taken over by later generations. And it was a newly established company.

Doing this will not only help increase sales volume, but also increase the company's risk resistance. Only by constantly innovating can the vitality of the company be guaranteed.

There were only tens of thousands of units in the first few months of its release, and most of the sales were contributed in the next few months.

How to say his personality, some of them are second-tier and have certain risk factors. When he received a letter from Sony's lawyer, he was the one who was most eager to try it out.

“Because time is limited, we advertise in major newspapers and produce posters on related topics.

When everyone heard the goal set by Shirakawa Kaede, they felt both stressed and unconsciously excited.

Shirakawa Kaede smiled and took a newspaper that had been prepared and placed it in front of them. Several people stretched their necks.

"Hey, is this?" Hasegawa felt a little caught.

At present, Shirakawa Electric's product line is too thin, so Shirakawa Kai plans to further differentiate the product to enrich the company's product lineup.

But in 1980, such a tradition had not become really popular. Only a few candy companies were doing related promotions and promotions.

According to information learned by Shirakawa Kaede, Sony's walkman sales have been around 500,000 units in the past six months.

"Okay" answered with affirmative answer, Shirakawa Kaede was more confident, "We can launch limited couple models in time periods, pink & blue, pink & silver, so that they can match them in pairs.

But you have to add the highest prize and add a gimmick, such as the "Romantic Journey to Hawaii", Shirakawa Electric will be reimbursed throughout the process, and only one place is allowed.

According to the plan, Flashman's second-generation product will be released in the second half of the year, and there will be two styles: low-end and mid-to-high-end.

Yamaguchi nodded seriously and agreed. Now the fourth production line of Shirakawa Electric is under planning.

Occasionally, there can be one or two noble Princess Shengde, which can bring consumers the pleasure of opening blind boxes or lucky bags.

"It's even bolder than this, such as "a day when women can talk about love once a year", "Valentine's Day exclusive to women" and so on."

"Everyone, let's sit first." Shirakawa stood up and went to the reception area in front of his desk, signaling everyone to sit down.

Sure enough, after hearing Shirakawa Kaede's words, the eyes of the few people showed a lot of curiosity.

The boys' model will be launched on February 14, and the girls' model will be launched on March 14, so that both men and women can give each other gifts and finally make up the complete form of a couple.

You can contact Keio Department Store and Tokyu Department Store for this, and they will be interested in it."

Therefore, Shirakawa Electric's current primary goal is to further bring Flashman to the market.

"The obstacles ahead of Shirakawa Electric have been cleared, and the next stage will be the best time for us to develop with all our might.

"I think it's OK. Girls are more bold than before."

The first two letters of these two words are combined together, Shirakawa Electric's logo-'KITA'. At that time, the "KI and TA" can be colored to further promote our brand.

In addition, you can enjoy a certain discount when purchasing a couple's walkman.

You guys, is there anything more passionate than this?"

"President, there are too many, really too many." Hasegawa looked at Shirakawa Kaede with his eyes lit up, "Don't take out all these good things at once, one or two are enough."

The Walkman has been launched for less than a year, and there are still large gaps in the market. If we don’t occupy it, others will occupy it.

Our sales network has just been rolled out, so it is important to make full use of these resources.
To be continued...