I can have sex with you

Author: quiet thoughts

I can have sex with you

Sony Building.

Kozo Osone is currently discussing with the team of this department the sales strategy for Walkman’s overseas expansion.

The Walkman is priced at 33,000 yen locally. If it is put into the European and American markets, taking into account tariff issues, the price will definitely increase significantly.

As for the pricing, the opinions within the team are not unanimous.

“Osone-san, our Sony products have always been known for their high quality. The same goes for the Walkman, which has almost no negative reviews since its release.

So regarding pricing in the European and American markets, we should stick to the high-end route." The next department head insisted on the high-end route originally planned.

“But recently, Shirakawa Electric’s products have also gained a certain degree of market recognition.

It is very likely to pose a threat to our Walkman in the future." Some people objected.

"Shirakawa Electric's Walkman is just a cheap imitation and cannot be compared with our products at all.

Moreover, the Walkman market in Europe and the United States is completely blank at this time, and our Walkman is unique."

The supervisor just laughed out loud, looking indescribably arrogant.

“It’s cheap products like this that have begun to eat away at our local market.

And we don’t rule out the possibility of Shirakawa Electric entering overseas markets in the future. Too high pricing will only make us self-inflicted in the future.”

I have to say that the emergence of Shirakawa Electric has put some people under pressure.

"At least we are unique in the overseas market now. As for Shirakawa Electric, let's wait until they survive in the country.

Osone-san, Walkman must stick to the high-end route, otherwise too low pricing will only make the word "Sony" dusty.

Especially in the United States, Sony represents a neon brand image and must not be associated with words like ‘cheap’.”

"I don't agree with this pricing strategy, Osone-san..."

"Okay!" Kozo Osone waved his hand to interrupt everyone's argument.

"The pricing of the Walkman remains the original plan, still $199."

Osone Kozo is also confident in Walkman, and he is also a conservative.

Overseas, Sony represents the overall image of Neon Company. High quality and innovation are what it should show.

We must not let a small Shirakawa Electric appliance affect our brand strategy.

It is said that since the last negotiation with Shirakawa Electric, although the two parties have signed an agreement, it can be regarded as a handshake and peace.

But Kozo Osone had no favorable impression of the latter, or in other words, his impression of Shirakawa Electric was negative from beginning to end.

In particular, the fact that the other party took the lead in preventing Sony's products and then used patent loopholes to threaten Sony made him even more disgusted with Shirakawa Electric.

It's strange to feel happy when I hear people below comparing Shirakawa Electric and Sony.

When can a company that relies on parodying other people's products be compared to Sony?

In the eyes of Osone Kozo, Shirakawa Electric is not even on the market and does not pose a threat.

As for the local market, the other party can only survive in the low-end market that Sony ignores.

As for the overseas market, Osone Kozo feels that Shirakawa Electric has no chance to touch that blue ocean. The other party should first survive in the country.

"In addition, regarding the development of the next generation walkman, we can also start planning in advance."

Sony has no plans to launch new models this year because no one knew whether the Walkman would be popular.

Moreover, sales of the Walkman were not very satisfactory in the first two months of its release, and the development plan for the next generation was once shelved.

However, after more than half a year of promotion, the Walkman has proven its marketability. So the development of next-generation products should be arranged as soon as possible.

"Osone-san, should the next-generation Walkman consider targeting the low-end market and launch corresponding cheap models?"

People who were previously opposed to high-end pricing began to suggest that Sony also get involved in the low-end market.

Osone Kozo thought for a few seconds and then nodded. "The local market can consider launching corresponding cheap models."

Shirakawa Electric can survive relying on low-end products, which shows that there is still demand for this part of the market.

In this case, don't leave the other party a chance.

In China, Sony wants them all, from low-end to high-end.

Even if it is not for that little profit, as long as it can squeeze the other party out, it is a business that does not lose money.

"Ahem" Osone Kozo, who had made his wishful thinking, cleared his throat awkwardly.

"In addition, regarding the development of headphones, we will also launch our own earbuds for the next generation of products."

"Huh?" The faces of the people below looked a little strange.

"This is an order from Ohga-san. You must go all out." Kozo Ohsone ordered with an angry expression and an unquestionable tone.

"Hai!" Everyone was shocked and no longer dared to ask any more questions.

"Meeting adjourned!" Waving his hand, Osone Kozo stood up and left the conference room.

Back in his office, Osone Kozo still felt as uncomfortable as if he had eaten a fly.

Sony has always been famous for innovation, but now it needs to learn from an imitator.

This is simply a shame for Ōsone Kozo.

Especially announcing such a decision in front of so many people made him feel extremely uncomfortable.

But unfortunately, this was an order from Norio Ohga, and he could only execute it.

While Osone Kozo was secretly upset, someone from his subordinates came in to report.

"Osone-san, Shirakawa Electric is currently conducting a large-scale promotion with the theme of Valentine's Day."

Why is it Shirakawa Electric again? Now that Kozo Osone heard this name, he felt disgusted for no reason.

But when he took the information handed over by his subordinates, he was suddenly stunned.

"Huh?" Osone Kozo counted six or seven newspapers in his hand, "They all have their advertisements on them?"

"Hai"

They are all mainstream newspapers. The other party has invested a lot of money.

Valentine's Day is not an important holiday, so is it worth making such an announcement?

"Is there anything else going on?" Seeing that his subordinates had not left yet, Osone Kozo raised his head and asked strangely.

"Osone-san, not only newspapers, but Shirakawa Electric also takes turns to place advertisements on TV stations.

They can also be seen on posters on the streets and advertisements on subway carriages.”

Hearing this, Osone Kozo's expression finally turned serious. This was no longer a big investment, but a large-scale announcement regardless of cost.

“How is the current market feedback?”

Staff-san hesitated for a moment, but finally answered truthfully.

"The effect is unexpectedly good. It is said that the queues outside just for reservations have caused traffic jams. And this situation has lasted for two days."

"What?!" Osone Kozo suddenly raised his head, "Has it been going on for two days?"

"Hai"

Osone Kozo stood up from behind his desk and began to pace back and forth in the office.

No matter how much he despises Shirakawa Electric, he knows that a product that can make consumers line up for two days in a row to make reservations will surely have sales volume.

"Can we follow up?" He turned and looked at Oda, the planning director of his department.

"Uh" Xiaotian was a little embarrassed and didn't know how to answer.

Sony's walkman only has one model, TPS-L2, and it's also in an industrial-style blue and silver color.

This really has nothing to do with Valentine's Day. If it had to come...

"Perhaps we can use price reductions and promotions to attract people." As the person in charge of planning, Oda must come up with some plan.

Price reduction? Osone Kozo shook his head.

As a newly released product less than a year old, price reduction is a kind of harm to the brand.

Unless a new model is launched, it is best not to use price reductions to promote products.

It actually makes sense for Osone Kozo to think this way. The reason why Shirakawa Electric discounts the products is also in the name of limited editions.

The appearance of the Valentine's Day suit is very different from the original style. Although the inside has not changed, it can be said that it is a new style.

After thinking for a while, Osone Kozo stopped and asked Oda.

"Let's do this, let's bundle walkman with other products and offer discounts in the name of combo sets."

I have to say that this is indeed a good idea, as new products cannot be discounted.
To be continued...