Chapter 184 New Game Force

Author: Quiet Thought

Chapter 184 New Game Force

In the eyes of outsiders, Nintendo is a listed company.

There should be countless financial resources behind it, and no matter how bad it is, there will be no financial pressure.

However, the fact is exactly the opposite. Nintendo was burdened with debt at this time.

The reason why the situation today is also related to Yamauchi's own struggles.

His father disappeared and since he took over Nintendo at the age of 21, although Yamauchi has made Nintendo's traditional products, Huaza and poker products to be the top neon.

But when he visited the world's largest poker company located in the United States, he was disappointed.

I originally thought that such a company headquarters must be located in a high-rise building, which is very grand.

However, after arriving at the poker headquarters, what caught my eye was a small office and factory.

That's it? Yamauchi was very disappointed. The top poker company is just like that.

How much space does this industry have for Nintendo to grow?

So Yamauchi, who felt a sense of crisis, began to struggle.

First, a masonry and stone car rental company was established, and after operating for a few years, it sold it again because it was unprofitable.

Later, the instant noodles that just appeared in the 1960s were extremely popular. He couldn't sit still and invented convenient rice soaked in water.

He believes that rice is a necessity for people, and convenient rice is a track full of golden light.

So the factory was built and produced happily, and the results were naturally self-evident and were sparsely broken.

Do you think this is over? No, the young Yamauchi started a sexy hotel again.

You heard it right, it’s just that kind of hotel. As for the business situation?

Well, it seems that the hotel only welcomed this guest, Yamauchi, in the end.

However, Yamauchi still did not give up and began to work on Nintendo office supplies and household goods in 1971.

Naturally, the achievements are lacking, but finally, the toy industry that we entered at the same time has improved a bit.

The light guns developed even sold well, and the bowling craze was just over the time when the bowling craze subsided and a large number of bowling alleys were transferred.

This made Yamauchi, a little genius who was reading the newspaper, come up with another idea, and it was a big business.

That is to use light guns to transform the abandoned bowling alley venue into a shooting range.

I did it right away. After the first shooting range was launched, the effect was very good.

People lined up to experience this novel entertainment, so Yamauchi struck while the iron was hot and bought a bowling alley.

If I didn’t have enough money, I went to the bank to take out a loan and finally bought a large number of bowling alleys.

After all the sites were renovated, we were about to do a big fight when we encountered an oil crisis again.

The Neon economy has fallen into a brief recession, and entertainment facilities have become the first to shrink.

So all Nintendo's shooting range business turned into air, and he still owed billions of yen in debt for this.

If the arcade business had not improved a little in the past two years, Nintendo might have gone bankrupt long ago.

Even so, Yamauchi still often sighed, "I don't know how long I can hold on, every day is like walking a tightrope."

This is where Nintendo is currently in, because he owes a large amount of debts due to historical problems.

Now that I finally saw the considerable profits brought by GW, how could Yamauchi not worry about it?

It is no exaggeration to say that GW handheld machine has almost been regarded as the lifeblood by him.

At first, he didn't take Shirakawa Electric's entry seriously, after all, the other party was an outsider across industries.

However, when he learned from Yokoi Junpei that the other party's handheld machine was better than his own, he became much more cautious.

Another uneasy opponent, Yamauchi sighed softly.

The other party can compete directly with giant companies like Sony and live well, so it is definitely not so easy to meet.

Especially the other party's large-scale investment, Yamauchi was envious.

Maybe Shirakawa Electric Appliances is stronger than Nintendo in terms of financial resources alone.

At least they have no foreign debts and don’t look like they are short of money.

However, the more this happens, the less Nintendo cannot let any mistakes in the handheld console business.

He has decided that Nintendo will launch a GW handheld console every month.

If the quality is not enough, then the quantity will be collected.

In short, Nintendo not only needs to eat the cake of handheld machine, but also needs to eat it quickly.

…

As July comes, Shirakawa Electric's handheld machine GAME BOY has attracted considerable attention since its release.

First of all, Shirakawa Electric is no longer an unknown person, and every move will be reported by the media.

Secondly, it is a cross-industry operation, or an electronic gaming industry with unknown markets.

Such a bold move naturally attracted everyone's attention, and everyone was curious about how Shirakawa Electric's performance will be in the future.

Some media praised Shirakawa Electric for its courage and diligence, while others criticized Shirakawa Electric for its own Waterloo.

So shortly after the release of GAME BOY, professional media couldn't wait to conduct various reviews.

However, the results of the review were unexpectedly good.

At this moment, there are only two companies that do handheld machine business, and the evaluation comparison is naturally carried out between the two.

However, as a pioneer, Nintendo is actually inferior to Shirakawa Electric in all aspects.

This...? Everyone even wondered whether they had taken the result back.

No matter what Nintendo says, it is also a veteran practitioner, from arcades to home machines, and now handheld machines.

This is a real industry big shot, will it lose to a new rising star?

However, Volkswagen does not care which handheld machine is more professional.

A beautiful look, fun games, cheap prices, that's all.

So shortly after it was launched, GAME BOY, whose reputation gradually fermented, became a fashion favorite.

The nervousness and excitement of "Thunder and Lightning" and the simplicity and fun of "Snake" deeply attracted young men and women.

This portable gaming machine can use fragmented time to bring the public a spiritual enjoyment of entertainment.

I have to say that this is indeed a pioneering move.

So in less than two weeks, Shirakawa Electric's GAME BOY announced that it had sold 200,000 units.

This number makes the market even more boiling like a fire of cooking oil.

"Game console" magazine exclaimed directly, "New gaming forces emerged! A future giant of Shirakawa Electric!"

This result is so impressive. Although the handheld machine is cheap, it can’t stand it and sell so many of them.

Now the name of "Thunder and Lightning" is well-known.

Of course, Shirakawa Electric's handheld machine is extremely popular, so Nintendo's handheld machine is naturally not bad as a pioneer.

This market is basically blank, and the price of handheld machines is cheap.

The shipment volume far exceeds the expectations of the two companies, and the market is far from saturated at present.

Such a large piece of fat made many bystanders' eyes red.

So before July ended, more than a dozen companies began to establish portable game console project business.

Not only them, but also some major manufacturers are starting to move.

…

"Youshe's gaming handheld game business seems to be quite good recently."

In a certain auditorium in Tokyo, Nobuo Oga listened to the speech on the rostrum.

While casually chatting with the people around me about the recent trend of handheld games.

Shirakawa Kaede turned his eyes in surprise, "Why, Sony is also planning to enter the field of electronic games?"

Oga Nobuo smiled elegantly, "Sony's current strategic focus is on the stage. He doesn't know much about the electronic game Sony and does not intend to get involved."

I hope you can continue to think so in the future, Shirakawa Kaede teased him secretly.

Seeing that Oga Nobuo stopped talking, Shirakawa Kaede also turned his attention to the rostrum, where a speech and debate were being held.

Regarding the establishment of the next generation of audio format standards.

Because most of the participating parties are Japanese companies, this International Audio Association Conference was also held in Tokyo.
To be continued...