Chapter 227 The troubles of the future

Author: Jing Jing

Chapter 227 The troubles of the future

It is not surprising that Panasonic's entry into Shirakawa Kaede is that Sony has reached its limit for half a year.

After all, there are so many audio-related consumer electronics companies in Japan that work together to put pressure on others, and no one can ignore it.

In addition to the current Panasonic, there are also companies such as Sanyo, Pioneer, Hitachi, NEC, etc., which will launch their own Walkman.

It is conceivable that this year's Walkman market will definitely not be allowed to be divided by Sony and Shirakawa Electric as last year.

With so many manufacturers entering the market, fierce competition is inevitable, and even profit declines are inevitable.

Facing them, they have no tricks, and everyone has rich product experience.

In terms of the Walkman design, its own R&D strength can definitely be met.

Even Shirakawa Electric is the younger one compared to them.

So can we join forces with Sony like we did last time with Nintendo?

Don’t even think about it. These companies are not relying on the pile of broken copper and iron that others have.

If we can do that, Sony will not let go of the authorization.

Therefore, when facing this situation, you can only face it with a dignified and upright attitude. To put it bluntly, you are cultivating yourself.

"We need to spend more time on the design of the next generation of Walkman this year."

Shirakawa Kaede fiddled with the Panasonic Walkman in his hand, thinking.

Yasuda and Oki nodded seriously, and so many opponents poured in at once, everyone nodded.

Everyone competes in the same field, and the off-track moves are basically not used. So the rest depends on their abilities.

“Is there any distinctiveness of the designs of new friends?”

Only by knowing oneself and one’s enemy can one make the most appropriate strategies in a targeted manner.

"There are basically designs that are very similar to ours. The only thing that is special is that the audio effects of each individual training are different.

Some have excellent high notes, some have amazing low notes, and in general, each has its own merits."

Damu has the most say in this regard. He can roughly understand the audio effects of each product after listening to it.

"How is ours compared to them?" Shirakawa Kaede sat upright. This was part of his internal strength and he could not be careless.

Oki replied confidently, "There is a victory or defeat between each other, at least it will not be worse than them."

"Yoxi" Shirakawa nodded in approval, "Continue to keep it, and finally aim to surpass his competitors."

"Hai" Damu responded and continued.

Walkman is an auditory art after all. First of all, it is not up to others in terms of sound quality and effect, so everyone is standing on the same starting line.

I have to say that the professional sound engineers hired for a lot of money are worth it.

Without them, Shirakawa Electric's performance in audio technology should be very mediocre.

It is already an amazing progress to be able to keep up with the large army now.

"There is not a big gap in audio technology, so we have to think of ways elsewhere."

Shirakawa Kaede already had some thoughts on this.

"President, do you have any suggestions?" Yasuda, who knows him, knows that his president must have his own plans.

Shirakawa Kaede nodded, "See if you can make some breakthroughs in functions and convenience of use."

How easy is it to use?

Everyone frowned and began to think.

"Think about making a walkman with automatic flip function." Shirakawa Kaede didn't keep it a secret and directly expressed his thoughts.

"Automatic belt flip?" Yasuda's eyes lit up.

"That's right" Shirakawa Kaede took the machine in his hand to demonstrate, "When the playback was completed on one side.

Press the toggle button, the motor reverses, and the head starts to read information from the end.

This will enable the automatic belt flip function, eliminating the trouble of manual belt flip.

Of course, I just put forward an idea. I will ask you to do it in detail."

There are many kinds of walkmans in later generations, and there are many strange functions.

However, this practical function is considered a major innovation in Walkman.

As for why we didn't take it out? Isn't this mean waiting for the present?

Of course, you have to squeeze out good things slowly.

Otherwise, they would not be able to come up with favorable counterattack methods when facing competitors.

"Genius-like Thoughts" As a straight man, Yasuda couldn't help but be amazed by this idea.

This is a unique secret skill, and it can be said that there is no self in the real world.

"In terms of technical difficulty, there should be no big problem." After a little evaluation, Yasuda gave a positive answer.

It is rare to be an idea, not a method of implementation.

"Okay," Shirakawa Kaede nodded, "This function is first used on mid-to-high-end models.

As for the low-end models…” Shirakawa Kaede thought about it and there was no good idea, “Continue to reduce costs, save unnecessary places if you can.

If the ex-factory price can be less than 10,000 yen, I believe there will be few who can compete with us."

If you are equally good at low-end competitors, you can only deal with it at a lower price.

Moreover, Panasonic, which is good at low-end products, is not only good at low-end products, but also rich in experience.

There is a lot of pressure.

"When will Sony's new model be launched this year?" After a long discussion, Shirakawa Kaede almost forgot his old friend.

"It is said to be in May" Hasegawa has been paying close attention to the news about competitors.

"And according to the trailer information released by Sony, there should be more than one model.

It is very likely that we have more positioning models than we do.”

OK, one by one, coming in full force.

"It seems we have to hurry up, too." Shirakawa Kaede put down the machine in his hand and sighed.

"Everyone, in the next six months, our goal is to lower-cost low-end models.

As well as mid-to-high-end models with automatic belt flip function, of course, other ideas can be proposed together.

In addition, we should pay more attention to the differentiation of the market and conduct more feedback surveys.

As long as there are customer needs, we can also make niche special positioning products.

If we don’t occupy this part of the market, others will occupy it.

And we have the first-mover advantage and will continue to maintain this lead later.”

"Hay!" Everyone in the conference room nodded and agreed.

Shirakawa Kaede doesn't plan to let go of those niche-positioned products.

No matter how small a mosquito is, it is still meat. Besides, I would rather eat it yourself than leave it to my opponent.

Today is different from the past, there are too many people who share cakes.

Those not-so-sweet scraps are now picked up and stuffed into your mouth.

In the fierce competitive market, everyone will come up with all means to survive.

Shirakawa Kaede has become enlightened and is also prepared for this kind of preparation.

After meeting with everyone in the Walkman Division, Shirakawa Kaede also began to look serious after they left.

I said so confidently during the meeting with everyone, which is also to enhance everyone's confidence.

But no matter what the final result is, it can be foreseen that Shirakawa Electric will no longer have as much profit as before in the Walkman field in the future.

The market is so big, and so many manufacturers come in, they will eventually have to share some of the profits.

The profits of Walkman have decreased, but Shirakawa Electric has taken time to make a fortune.

It's really difficult to deal with.

The handheld machine has a little bit of profit but quick turnover, but fortunately, Shirakawa Electric and Nintendo cleared the market in advance.

Otherwise, Shirakawa Electric's local profits will probably be reduced this year.

The overseas market will probably be Shirakawa Electric Appliances’ main profit this year.

However, overseas markets also have their own problems, mainly from two aspects.
To be continued...